Everything To Know About Marketing & Business Strategy
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk

​EVERYTHING RELEVANT FOR THE HOME FURNISHING INDUSTRY


Everything Relevant For The Home Furnishing Industry

check out our experience in the home furnishing's industry below

furniture industry experience
client testimonials

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read our retail blog that helps furniture retailers & brands compete in today's wired world here


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new - Schoenfeld Consulting Furniture Laws & Regulations newsletter


​marketing - technologies - research - and more


​THE NEW NORMAL-WILL FURNITURE RETAILERS AND MANUFACTURERS RECOVER FROM THE COVID CRISIS -


HOT OFF THE PRESS
THE HISTORY OF FURNITURE 
266 PAGES OF FURNITURE DESIGN, HISTORY AND MORe

Written by Ron Wanek and Bill Napier


POINT/COUNTERPOINT: GROSS MARGIN RESCUE
FURNITURE WORLD MAGAZINE 2020 Vegas Issue


THE FUTURE OF HOME FURNISHINGS - POINT/COUNTERPOINT


3 EFFECTIVE CONTENT WRITING TECHNIQUES FOR YOUR BRAND 


POINT/ COUNTERPOINT: MARKETING TOOLBOX FOR FURNISHINGS RETAILERS


WHY YOUR MARKETING SPENDS AREN’T WORKING AND WHY YOUR RESULTS PROBABLY JUST SUCK.


ATTENTION FURNITURE RETAILERS - AN AWESOME FUN, CREATIVE AND ENGAGING PROMOTION FOR BACK TO SCHOOL AND LABOR DAY


THE STATE OF OUR EDUCATIONAL SYSTEM - POINT-COUNTERPOINT


WILL FURNITURE SALES REPS BE RELEVANT IN 10 YEARS - POINT-COUNTERPOINT


Why avoiding technology is a mistake for retailers


Ashley Furniture honors retailer Simon Kaplan


WHY YOU NEED 3D IMAGERY TO BE MORE VISUAL WITH YOUR PRODUCT PRESENTATIONS


HIGH POINT MARKET POINT/COUNTERPOINT

Ed loves the High Point Market. Bill, not so much. They share views about how they see the future of our largest show.

POINT-COUNTERPOINT
TECHNOLOGY FOR RETAIL

​Everybody is buzzing about VR/AR. Will the early adapters... the Amazons, Wayfairs, and Frontgates of this world eat your lunch?

WHY YOU MUST SHOW PRICING ON YOUR WEBSITE


THE FUTURE OF E-COMMERCE: WHAT IT MEANS FOR YOUR BUSINESS (INFOGRAPHIC)


6 BLOCKCHAIN APPLICATIONS FOR RETAIL

​THE IMPACT BLOCKCHAIN HAS ON MARKETING


HOW AMERICA LISTENS: THE AMERICAN AUDIO LANDSCAPE


WITH APOLOGIES TO BOB DYLAN, THE TIMES, THEY ARE A-CHANGIN'
​​WHO IS BUYING YOUR STUFF
​POINT-COUNTERPOINT

Ed & Bill face off on another Point-Counterpoint. They write, you decide

HOW TO CREATE AND EXCEL AT CREATING A GOOGLE MY BUSINESS - INFOGRAPHIC


SEE HOW "LIKE" CLICK FARMS WORK - VIDEO


The Evolution Of Furniture Websites… Or Lack Thereof


80% OF U.S. HOUSEHOLDS STILL USE CIRCULARS AND OTHER TRADITIONAL, PRINTED SOURCES FOR PRODUCT INFORMATION
​
nielsen research


DEFINING YOUR BRAND - how to address the elephant in the room -a follow up article to below

A ROADMAP AND DOWNLOADABLE BRAND AUDIT WORKSHEET


THE ELEPHANT IN THE ROOM
DO INDUSTRY BRANDS MATTER ANYMORE?POINT/COUNTERPOINT


NO JOBS - NO MONEY
MILLENNIALS MOVING IN WITH MOM SURGES


THE REAL COST OF HIRING An EMPLOYEE VS. A marketing CONSULTANT - YOU WILL BE AMAZED


BOOMERS OVER 50 YEARS OLD BUY 50% OF EVERYTHING
SHOW ME THE MONEY


​IS "FAD MARKETING" KILLING YOUR RETAIL BUSINESS


  CREATIVE DESTRUCTION – YOUR WEBSITE ENGAGEMENT STINKS
& HOW TO FIX IT​


BUYER BEWARE – YOUR DIGITAL MARKETING CAMPAIGNS ARE LIKELY TO BE FULL OF FRAUD BY CLICK FARMS AND BOTS.​​


SNAPCHAT FOR MARKETING YOUR BUSINESS - DON'T DO IT


THE TRUTH ABOUT FACEBOOK advertising
BY: ALEX MILSTEIN
​FURNITURE TODAY MAGAZINE
​JULY 11, 2017


​​RETAIL CYBER SECURITY THREATS AND SOLUTIONS & countermeasures for home furnishings retailers


ALL HAIL ... PRINT IS DEAD - CIRCULATION OF DAILY NEWSPAPERS HAS DROPPED TO A 77-YEAR LOW -​


ARTIFICIAL INTELLIGENCE (AI) IS EVERYWHERE – EXCEPT IN THE HOME FURNISHINGS CATEGORY. WHY IS IT?


HOW MILLENNIALS RESPOND TO PRINT AND DIRECT MAIL


ARE WE EXPERIENCING “RETAIL ​APOCALYPSE”?
I’LL WRITE AND YOU DECIDE

2 NEW TECHNOLOGIES YOU NEED NOW TO AVOID THIS


IS PURE-PLAY E-COMMERCE FURNITURE RETAIL DEAD? I'LL WRITE, YOU DECIDE



HOW HOME FURNISHING BRANDS CAN TURN BROWSERS INTO BUYERS
NEW GOOGLE RESEARCH - MARCH 2017


​THE FUTURE OF RETAIL DECISION MAKING
MOST HOME FURNISHINGS RETAILERS DESPERATELY NEED BUSINESS INTELLIGENCE, THEIR PATH TO FUTURE SUCCESS. ​​



ARE YOU BUYING INTO ALL THE HYPE ABOUT ONLY USING DIGITAL MARKETING TO PROMOTE YOUR RETAIL STORE?

I'M NOT ... ​I'LL WRITE AND YOU DECIDE
​
​
BE SURE TO READ THIS ARTICLE TOO ...

13 DIRECT MAIL EXPERTS REVEAL THEIR PREDICTIONS FOR THE FUTURE OF DIRECT MAIL


THE IMPORTANCE OF PAYMENT CARD COMPLIANCE-PCI-FOR YOUR RETAIL STORE


WHY YOU NEED TO UPGRADE YOUR IN-STORE WI-FI FOR FURNITURE RETAILING IN 2017


THE TOP FIVE EXCUSES WHY RETAILERS DON'T INTEGRATE TECHNOLOGY SOLUTIONS TO GROW THEIR BUSINESS


VISILYTICS STORE TRAFFIC COUNTER GETS POSITIVE REVIEWS - FURNITURE TODAY MAGAZINE


THE STATISTICS ABOUT THE DANGERS OF FURNITURE TIPPING OVER
INFO-GRAPHIC


IF YOUR BUSINESS INTELLIGENCE DASHBOARD DOES NOT FIT ON ONE PAGE, YOU HAVE A REPORT, NOT A DASHBOARD


WE ALL KNOW THAT IMAGES ARE POWERFUL.
THEY TELL A STORY, INSPIRE, DELIGHT AND INFLUENCE PURCHASE DECISIONS
BUT GETTING THE PRODUCT PHOTOGRAPHY RIGHT CAN BE A NIGHTMARE


Retailers, experts offer social media do's and don'ts
Top tips: Be creative, tone down the hard sell


THE DIFFERENCES BETWEEN MEN AND WOMEN SHOPPING FOR FURNITURE
A FUN ANALOGY  - [INFO-GRAPHIC]


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STERLING, Va. — San Diego-based Jerome's and a Texas Ashley HomeStore licensee are among the retailers giving a thumbs up to new store traffic counter system Visilytics following the initial rollout.
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WHY YOU NEED TO UPGRADE YOUR IN-STORE WI-FI FOR FURNITURE RETAILING IN 2017

Customers expect a seamless experience when shopping in your store. These days that means that offering a Wi-Fi connection is a necessity. Indeed, Wi-Fi is one of the easiest services retailers can offer to ensure a positive shopping experience for their customers.

According to research conducted by JWire, about 80 percent of customers feel that an in-store Wi-Fi connection would influence their purchase decisions. In other words, customers would be more willing to purchase from a store that provides a Wi-Fi connection.

THE TOP FIVE EXCUSES WHY RETAILERS DON'T INTEGRATE TECHNOLOGY SOLUTIONS TO GROW THEIR BUSINESS

THE RISE OF RANSOMWARE & MALWARE THAT COULD CREATE CHAOS ​FOR YOUR BRICK & MORTAR BUSINESS​


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New video chat software links consumers, Retail Sales  Associates
Allows live calls from retail sales floor
​Clint Engel -- Furniture Today, March 16, 2016

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Augmented reality now a reality for online furniture shoppers
Israeli tech start-up Cimagine unveils app for mobile devices Clint Engel --
​Furniture Today, March 9, 2016

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THE FURNITURE WARS - HOW AMERICA LOST A $50BN INDUSTRY -
and will continue to lose even more


WHY YOU MUST HAVE A RETAIL OMNICHANNEL STRATEGY NOW...
OR YOU'LL BECOME 

IRRELEVANT


THE DEATH OF BRANDS IN THE FURNITURE INDUSTRY


THE POWER OF LINKEDIN FOR FURNITURE BRANDS, RETAILERS - SALES REPRESENTATIVES & SMALL BUSINESS


Furniture experts - Retailers, experts offer social media do's and don'ts
Top tips: Be creative, tone down the hard sell

Clint Engel -- Furniture Today, February 24, 2014


WE ALL KNOW THAT IMAGES ARE POWERFUL.
THEY TELL A STORY, INSPIRE, DELIGHT AND INFLUENCE PURCHASE DECISIONS

BUT GETTING THE PRODUCT PHOTOGRAPHY RIGHT CAN BE A NIGHTMARE


MAD MONEY FOR MAD MEN - WHICH 50% OF YOUR AD BUDGET IS YOUR AGENCY WASTING?  


THE ROLE OF DIGITAL IN THE FURNITURE SHOPPER PATH TO PURCHASE
FROM GOOGLE COMPETE

MORE RANTS ABOUT MARKETING
Click the image below

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READ MY RETAIL RANTS BLOG & ARTICLES HERE

Check Out Our Past National Furniture Promotions
Here

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2013 Retail Planning Guide

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Click the image to read the report

Top 100 Furniture Stores

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Click the image to read the report

Beyond The Top 100

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Click The Image For More
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Consumer Views: What's Hot In Upholstery

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Click the image to see the report

On-Line Mattress Furniture Shopping Habits

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Connecting With Furniture Shoppers On-Line
Click Here

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Click the image to view and download the presentation

Furniture Today Consumer Buying Trends 2011
Click here

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Click the image to view and download the file

Read Our Most Recent Articles, Blogs and "RANTS"

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Marketing Expert Marketing Services

Turning The Furniture Industry BLUE 
For Back 2 School

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Click the image to see the promotion

Past Articles We've Written Over The Years

Is Your Retail Strategy Irrelevant?
Read More

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Click the image to see the presentation and download the file

How This Old Dog Had To Learn New Tricks.
Part One

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Click the image to view and download the file

Re-Think Your Marketing Strategy
Read More

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Click the image to view and download the file

Quit Giving Away Your Business
Read More

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Click the image to view and download the file

Think Differently About Your Business
Read More

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Click the image to view and download the file

If You Are In Need of Marketing Tools
Print Circulars, Direct Mail, In-Store P.O.S., Plan-O-Grams And More, Contact Us, For We Offer It All:

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Click On The Picture Below To See What We've Done In The Furniture Industry

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    CONTACT US

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CATEGORY EXPERIENCE

Home Furnishings • Consumer Durables • Retail • Trade • Consumer Products • Printing-Publication • Technology • Entertainment Partnerships • Furniture Stores  •  
​Social • Digital • Business Transformation – Corporate Turnaround • Marketing • Sales & Sales Management • Business Development • Brand Management • Home Furnishing Marketing • Furniture Retail Strategy • Marketing, Advertising & Promotion  • Staff Management • Product Positioning • Strategic Partnerships • Product Pricing • Trade Show Management & Presentations • Strategic Planning • Marketing Communications • Product Differentiation • Marketing Strategy / Execution • Online Marketing ​

​Napier Marketing Group
​is Located In Ft. Myers, Florida
billnapier@napiermkt.com
​612.217.1297


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© 2007 – 2022 Copyright Napier Marketing Group Inc. All Rights Reserved. No use, publication or reuse is permitted without express written authorization.
Website design and maintenance provided by 
Napier Marketing Group Inc.
Ft. Myers, Florida
- www.napiermkt.com - 
- billnapier@napiermkt.com -
- (612-217-1297) -

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Contact Us
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk