Everything Relevant For The Home Furnishing Industry
check out our experience in the home furnishing's industry below
marketing - technologies - research - and more
THE NEW NORMAL-WILL FURNITURE RETAILERS AND MANUFACTURERS RECOVER FROM THE COVID CRISIS -
HOT OFF THE PRESS
THE HISTORY OF FURNITURE
266 PAGES OF FURNITURE DESIGN, HISTORY AND MORe
Written by Ron Wanek and Bill Napier
POINT/COUNTERPOINT: GROSS MARGIN RESCUE
FURNITURE WORLD MAGAZINE 2020 Vegas Issue
THE FUTURE OF HOME FURNISHINGS - POINT/COUNTERPOINT
3 EFFECTIVE CONTENT WRITING TECHNIQUES FOR YOUR BRAND
POINT/ COUNTERPOINT: MARKETING TOOLBOX FOR FURNISHINGS RETAILERS
WHY YOUR MARKETING SPENDS AREN’T WORKING AND WHY YOUR RESULTS PROBABLY JUST SUCK.
ATTENTION FURNITURE RETAILERS - AN AWESOME FUN, CREATIVE AND ENGAGING PROMOTION FOR BACK TO SCHOOL AND LABOR DAY
THE STATE OF OUR EDUCATIONAL SYSTEM - POINT-COUNTERPOINT
WILL FURNITURE SALES REPS BE RELEVANT IN 10 YEARS - POINT-COUNTERPOINT
Why avoiding technology is a mistake for retailers
Ashley Furniture honors retailer Simon Kaplan
WHY YOU NEED 3D IMAGERY TO BE MORE VISUAL WITH YOUR PRODUCT PRESENTATIONS
HIGH POINT MARKET POINT/COUNTERPOINT
Ed loves the High Point Market. Bill, not so much. They share views about how they see the future of our largest show.
POINT-COUNTERPOINT
TECHNOLOGY FOR RETAIL
Everybody is buzzing about VR/AR. Will the early adapters... the Amazons, Wayfairs, and Frontgates of this world eat your lunch?
WHY YOU MUST SHOW PRICING ON YOUR WEBSITE
THE FUTURE OF E-COMMERCE: WHAT IT MEANS FOR YOUR BUSINESS (INFOGRAPHIC)
HOW AMERICA LISTENS: THE AMERICAN AUDIO LANDSCAPE
WITH APOLOGIES TO BOB DYLAN, THE TIMES, THEY ARE A-CHANGIN'
WHO IS BUYING YOUR STUFF
POINT-COUNTERPOINT
Ed & Bill face off on another Point-Counterpoint. They write, you decide
HOW TO CREATE AND EXCEL AT CREATING A GOOGLE MY BUSINESS - INFOGRAPHIC
SEE HOW "LIKE" CLICK FARMS WORK - VIDEO
The Evolution Of Furniture Websites… Or Lack Thereof
80% OF U.S. HOUSEHOLDS STILL USE CIRCULARS AND OTHER TRADITIONAL, PRINTED SOURCES FOR PRODUCT INFORMATION
nielsen research
DEFINING YOUR BRAND - how to address the elephant in the room -a follow up article to below
A ROADMAP AND DOWNLOADABLE BRAND AUDIT WORKSHEET
THE ELEPHANT IN THE ROOM
DO INDUSTRY BRANDS MATTER ANYMORE?POINT/COUNTERPOINT
NO JOBS - NO MONEY
MILLENNIALS MOVING IN WITH MOM SURGES
THE REAL COST OF HIRING An EMPLOYEE VS. A marketing CONSULTANT - YOU WILL BE AMAZED
BOOMERS OVER 50 YEARS OLD BUY 50% OF EVERYTHING
SHOW ME THE MONEY
IS "FAD MARKETING" KILLING YOUR RETAIL BUSINESS
CREATIVE DESTRUCTION – YOUR WEBSITE ENGAGEMENT STINKS
& HOW TO FIX IT
BUYER BEWARE – YOUR DIGITAL MARKETING CAMPAIGNS ARE LIKELY TO BE FULL OF FRAUD BY CLICK FARMS AND BOTS.
SNAPCHAT FOR MARKETING YOUR BUSINESS - DON'T DO IT
THE TRUTH ABOUT FACEBOOK advertising
BY: ALEX MILSTEIN
FURNITURE TODAY MAGAZINE
JULY 11, 2017
RETAIL CYBER SECURITY THREATS AND SOLUTIONS & countermeasures for home furnishings retailers
ALL HAIL ... PRINT IS DEAD - CIRCULATION OF DAILY NEWSPAPERS HAS DROPPED TO A 77-YEAR LOW -
ARTIFICIAL INTELLIGENCE (AI) IS EVERYWHERE – EXCEPT IN THE HOME FURNISHINGS CATEGORY. WHY IS IT?
HOW MILLENNIALS RESPOND TO PRINT AND DIRECT MAIL
ARE WE EXPERIENCING “RETAIL APOCALYPSE”?
I’LL WRITE AND YOU DECIDE
2 NEW TECHNOLOGIES YOU NEED NOW TO AVOID THIS
IS PURE-PLAY E-COMMERCE FURNITURE RETAIL DEAD? I'LL WRITE, YOU DECIDE
HOW HOME FURNISHING BRANDS CAN TURN BROWSERS INTO BUYERS
NEW GOOGLE RESEARCH - MARCH 2017
THE FUTURE OF RETAIL DECISION MAKING
MOST HOME FURNISHINGS RETAILERS DESPERATELY NEED BUSINESS INTELLIGENCE, THEIR PATH TO FUTURE SUCCESS.
ARE YOU BUYING INTO ALL THE HYPE ABOUT ONLY USING DIGITAL MARKETING TO PROMOTE YOUR RETAIL STORE?
I'M NOT ... I'LL WRITE AND YOU DECIDE
BE SURE TO READ THIS ARTICLE TOO ...
13 DIRECT MAIL EXPERTS REVEAL THEIR PREDICTIONS FOR THE FUTURE OF DIRECT MAIL
THE IMPORTANCE OF PAYMENT CARD COMPLIANCE-PCI-FOR YOUR RETAIL STORE
WHY YOU NEED TO UPGRADE YOUR IN-STORE WI-FI FOR FURNITURE RETAILING IN 2017
THE TOP FIVE EXCUSES WHY RETAILERS DON'T INTEGRATE TECHNOLOGY SOLUTIONS TO GROW THEIR BUSINESS
VISILYTICS STORE TRAFFIC COUNTER GETS POSITIVE REVIEWS - FURNITURE TODAY MAGAZINE
THE STATISTICS ABOUT THE DANGERS OF FURNITURE TIPPING OVER
INFO-GRAPHIC
IF YOUR BUSINESS INTELLIGENCE DASHBOARD DOES NOT FIT ON ONE PAGE, YOU HAVE A REPORT, NOT A DASHBOARD
WE ALL KNOW THAT IMAGES ARE POWERFUL.
THEY TELL A STORY, INSPIRE, DELIGHT AND INFLUENCE PURCHASE DECISIONS
BUT GETTING THE PRODUCT PHOTOGRAPHY RIGHT CAN BE A NIGHTMARE
Retailers, experts offer social media do's and don'ts
Top tips: Be creative, tone down the hard sell
THE DIFFERENCES BETWEEN MEN AND WOMEN SHOPPING FOR FURNITURE
A FUN ANALOGY - [INFO-GRAPHIC]
STERLING, Va. — San Diego-based Jerome's and a Texas Ashley HomeStore licensee are among the retailers giving a thumbs up to new store traffic counter system Visilytics following the initial rollout.
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WHY YOU NEED TO UPGRADE YOUR IN-STORE WI-FI FOR FURNITURE RETAILING IN 2017Customers expect a seamless experience when shopping in your store. These days that means that offering a Wi-Fi connection is a necessity. Indeed, Wi-Fi is one of the easiest services retailers can offer to ensure a positive shopping experience for their customers.
According to research conducted by JWire, about 80 percent of customers feel that an in-store Wi-Fi connection would influence their purchase decisions. In other words, customers would be more willing to purchase from a store that provides a Wi-Fi connection. |
THE TOP FIVE EXCUSES WHY RETAILERS DON'T INTEGRATE TECHNOLOGY SOLUTIONS TO GROW THEIR BUSINESS
THE RISE OF RANSOMWARE & MALWARE THAT COULD CREATE CHAOS FOR YOUR BRICK & MORTAR BUSINESS
New video chat software links consumers, Retail Sales Associates
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Augmented reality now a reality for online furniture shoppers
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THE FURNITURE WARS - HOW AMERICA LOST A $50BN INDUSTRY -
and will continue to lose even more
WHY YOU MUST HAVE A RETAIL OMNICHANNEL STRATEGY NOW...
OR YOU'LL BECOME
IRRELEVANT
THE DEATH OF BRANDS IN THE FURNITURE INDUSTRY
THE POWER OF LINKEDIN FOR FURNITURE BRANDS, RETAILERS - SALES REPRESENTATIVES & SMALL BUSINESS
Furniture experts - Retailers, experts offer social media do's and don'ts
Top tips: Be creative, tone down the hard sell
Clint Engel -- Furniture Today, February 24, 2014
WE ALL KNOW THAT IMAGES ARE POWERFUL.
THEY TELL A STORY, INSPIRE, DELIGHT AND INFLUENCE PURCHASE DECISIONS
BUT GETTING THE PRODUCT PHOTOGRAPHY RIGHT CAN BE A NIGHTMARE
MAD MONEY FOR MAD MEN - WHICH 50% OF YOUR AD BUDGET IS YOUR AGENCY WASTING?
THE ROLE OF DIGITAL IN THE FURNITURE SHOPPER PATH TO PURCHASE
FROM GOOGLE COMPETE
MORE RANTS ABOUT MARKETING
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Check Out Our Past National Furniture Promotions
Here
2013 Retail Planning Guide
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Top 100 Furniture Stores
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Beyond The Top 100
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Consumer Views: What's Hot In Upholstery
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On-Line Mattress Furniture Shopping Habits
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Connecting With Furniture Shoppers On-Line
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Furniture Today Consumer Buying Trends 2011
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Read Our Most Recent Articles, Blogs and "RANTS"
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Turning The Furniture Industry BLUE
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Past Articles We've Written Over The Years
Is Your Retail Strategy Irrelevant?
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How This Old Dog Had To Learn New Tricks.
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Re-Think Your Marketing Strategy
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Quit Giving Away Your Business
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Think Differently About Your Business
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If You Are In Need of Marketing Tools
Print Circulars, Direct Mail, In-Store P.O.S., Plan-O-Grams And More, Contact Us, For We Offer It All:
Click On The Picture Below To See What We've Done In The Furniture Industry
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