3 Effective Content Writing Techniques for Your Brand
Submitted By:
Emma Rundle
Emma Rundle
Brand awareness campaigns entail quite some marketing material some in digital form, but others aren’t. For the digital material, you surely need some content written to grab the attention of the targeted audience and writing that content may be a challenge.
Content writing is a job usually left for the “professionals” but what if you do have time to it but don’t have the skill to do it? In that case, the brand owner should work on developing his content writing skills.
Here are three effective writing techniques to help you build positive brand awareness to increase revenue.
Content writing is a job usually left for the “professionals” but what if you do have time to it but don’t have the skill to do it? In that case, the brand owner should work on developing his content writing skills.
Here are three effective writing techniques to help you build positive brand awareness to increase revenue.
Be natural
Many brand owners or promoters fall for the trap to make themselves holier than thou and that technique doesn’t always work effectively. The truth is, no one is perfect. Even the brand you are promoting may have a few problems, so in the content, try to address these issues.
Listen out to the problems the potential audience is complaining about concerning their dealings with the competition. Listen to them and show that you relate to their problems and then introduce the tools or products that solve those problems. Don’t bombard them with those products but rather ease them in.
When explaining the details of the products or services don’t get too technical and unnecessarily try to impress the audience with jargon they probably don’t understand. Instead of that, use simple, easily understandable language that is used in everyday conversations. These content writing tips work for blogs posts or articles and not for product descriptions.
When describing your products, be as technical as you can. The whole point of being a content writer is being understood by the target audience so ensure that happens every time you write online content. If you have problems with expressing yourself clearly, you can ask help from many professional essay writers. If you are a student entrepreneur, the online experts can also help you with everything from dissertation to thesis, coursework to term papers, and all other writing work.
Be specific
Another part of being easily understood includes being very specific and giving attention to detail. Avoid writing content with fluff at all costs and write content that is straight to the point to give the target audience more clarity on the matter. If you don’t fully understand how to write content without fluff, you need to continue putting much effort into how to write content.
For example, when explaining how the products you are selling benefit the consumers, don’t write that the products solve many different problems. Instead, specify that the product you are selling solves health-related problems like acne, pimples and dermatological problems. This is one of the key points in the content marketing trends that online marketers like to stick to.
The latter demonstrated a great way to be specific when writing online content. It will help the potential customer know exactly what problems will be solved by this product.
In the first case scenario, the reader was left in the dark because vivid information was provided. Instead of generalizing or trying to cover all the details under one or two words, detail them respectively.
Many brand owners or promoters fall for the trap to make themselves holier than thou and that technique doesn’t always work effectively. The truth is, no one is perfect. Even the brand you are promoting may have a few problems, so in the content, try to address these issues.
Listen out to the problems the potential audience is complaining about concerning their dealings with the competition. Listen to them and show that you relate to their problems and then introduce the tools or products that solve those problems. Don’t bombard them with those products but rather ease them in.
When explaining the details of the products or services don’t get too technical and unnecessarily try to impress the audience with jargon they probably don’t understand. Instead of that, use simple, easily understandable language that is used in everyday conversations. These content writing tips work for blogs posts or articles and not for product descriptions.
When describing your products, be as technical as you can. The whole point of being a content writer is being understood by the target audience so ensure that happens every time you write online content. If you have problems with expressing yourself clearly, you can ask help from many professional essay writers. If you are a student entrepreneur, the online experts can also help you with everything from dissertation to thesis, coursework to term papers, and all other writing work.
Be specific
Another part of being easily understood includes being very specific and giving attention to detail. Avoid writing content with fluff at all costs and write content that is straight to the point to give the target audience more clarity on the matter. If you don’t fully understand how to write content without fluff, you need to continue putting much effort into how to write content.
For example, when explaining how the products you are selling benefit the consumers, don’t write that the products solve many different problems. Instead, specify that the product you are selling solves health-related problems like acne, pimples and dermatological problems. This is one of the key points in the content marketing trends that online marketers like to stick to.
The latter demonstrated a great way to be specific when writing online content. It will help the potential customer know exactly what problems will be solved by this product.
In the first case scenario, the reader was left in the dark because vivid information was provided. Instead of generalizing or trying to cover all the details under one or two words, detail them respectively.
Be concise
Some say brevity is the heart of wit, but brevity is also the heart of well-written content that will captivate the reader’s interest. Omitting unnecessary details is essential because no one likes reading long lines of text.
Although we just mentioned that you should be specific, it doesn’t mean that you should also add unnecessary details. Rather stick to the point, be specific only when needed to and don’t write long elaborative text just to fill the page. Above writing concise text, sentences should also have a maximum amount of words to avoid writing long unreadable sentences.
The paragraphs should also be considered and their formatting should be written in an easy to scan manner. When readers are on the go and don’t have the time to sit down, they will be bored by the page full of text.
Remember, white space isn’t the enemy, so you have the prerogative to use it anywhere you deem necessary. The main objective should be making content that will be easy to skim through and understand without reading in detail.
In conclusion
The important points here include writing specific content and specifying the necessary details whenever required, taking caution not to add unnecessary details. Lastly, content writers should also remember having a rule book to follow in terms of word quantity in a sentence and paragraph while not forgetting to follow the content marketing trends. The most important thing required when writing content is to be natural and use language that most of the target audience will understand.
Some say brevity is the heart of wit, but brevity is also the heart of well-written content that will captivate the reader’s interest. Omitting unnecessary details is essential because no one likes reading long lines of text.
Although we just mentioned that you should be specific, it doesn’t mean that you should also add unnecessary details. Rather stick to the point, be specific only when needed to and don’t write long elaborative text just to fill the page. Above writing concise text, sentences should also have a maximum amount of words to avoid writing long unreadable sentences.
The paragraphs should also be considered and their formatting should be written in an easy to scan manner. When readers are on the go and don’t have the time to sit down, they will be bored by the page full of text.
Remember, white space isn’t the enemy, so you have the prerogative to use it anywhere you deem necessary. The main objective should be making content that will be easy to skim through and understand without reading in detail.
In conclusion
The important points here include writing specific content and specifying the necessary details whenever required, taking caution not to add unnecessary details. Lastly, content writers should also remember having a rule book to follow in terms of word quantity in a sentence and paragraph while not forgetting to follow the content marketing trends. The most important thing required when writing content is to be natural and use language that most of the target audience will understand.
About The author
Emma Rundle is a digital marketing expert working with startups and small businesses to help them build a solid place in the business world by having a strong online presence. She also works as a copywriter and academic writer for several brands. In her free time, she plays tennis, reads romantic novels and practices yoga
