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      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
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The NEW Retail Demographics

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The NEW Retail Demographics
THE CHANGING CONSUMER

Your customer today is much different than your customer of 5 years ago. They are younger, they are savvier and all of them have grown up in a wired world. If you asked the new generation of shoppers - Gen X & Y how many have a land line, I bet you'll be greeted with a completely blank look. As in, "What's a land line?"

The baby boomer generation, 76,000,000 strong, are now between the ages of 47-64 and have driven the economy for the last 20+ years. We all know that the prime demographic for furniture buyers are between the ages of 32-45 years old and predominantly female. The baby boomer may be buying their last mattress or a couple of pieces, like a recliner, but they are not the primary consumers of home furnishings. Generation X & Y, totaling 112,000,000 are the new demographic for home furnishings and they are "wired for the internet." 

PWC-Future Retail Trends

Gen "X"

_emarketer_gen_x-demographic_profile_and_marketing_approaches.pdf
File Size: 704 kb
File Type: pdf
Download File


Gen "Y"

_mmi-gen-y-demographic-profile.pdf
File Size: 2914 kb
File Type: pdf
Download File

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Contact Us
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk