The NEW Retail Demographics
The NEW Retail Demographics
THE CHANGING CONSUMER
Your customer today is much different than your customer of 5 years ago. They are younger, they are savvier and all of them have grown up in a wired world. If you asked the new generation of shoppers - Gen X & Y how many have a land line, I bet you'll be greeted with a completely blank look. As in, "What's a land line?"
The baby boomer generation, 76,000,000 strong, are now between the ages of 47-64 and have driven the economy for the last 20+ years. We all know that the prime demographic for furniture buyers are between the ages of 32-45 years old and predominantly female. The baby boomer may be buying their last mattress or a couple of pieces, like a recliner, but they are not the primary consumers of home furnishings. Generation X & Y, totaling 112,000,000 are the new demographic for home furnishings and they are "wired for the internet."
Your customer today is much different than your customer of 5 years ago. They are younger, they are savvier and all of them have grown up in a wired world. If you asked the new generation of shoppers - Gen X & Y how many have a land line, I bet you'll be greeted with a completely blank look. As in, "What's a land line?"
The baby boomer generation, 76,000,000 strong, are now between the ages of 47-64 and have driven the economy for the last 20+ years. We all know that the prime demographic for furniture buyers are between the ages of 32-45 years old and predominantly female. The baby boomer may be buying their last mattress or a couple of pieces, like a recliner, but they are not the primary consumers of home furnishings. Generation X & Y, totaling 112,000,000 are the new demographic for home furnishings and they are "wired for the internet."
Gen "X"
| _emarketer_gen_x-demographic_profile_and_marketing_approaches.pdf |
Gen "Y"
| _mmi-gen-y-demographic-profile.pdf |
