THE IMPACT BLOCKCHAIN HAS ON MARKETING
Now that it’s drastically altered the finance and technology sectors, blockchain stands poised to revolutionize other industries as well. One of the areas in which it may have the largest effect is digital marketing. Wondering how that might affect your job? Don’t worry; we’re here to help you understand the opportunities—and challenges—that blockchain can provide for digital marketers.
First, an Overview: What is Blockchain and Why Does it Matter?
Those of you without a thorough understanding of what blockchain is can benefit from the following primer. Here’s a quick run-down of what you need to know:
What Does Any of that Have to do with Marketing?
Good question. Here’s the main takeaway: blockchain can also provide individual users with the ability to control their personal information and purchasing data. Without a central location for any of that information, traditional data farming methods won’t be much use to marketers. Here’s an example: have you been learning about your ideal customers through Facebook analytics? That’s going to become less and less useful in the near future, as customers increasingly use blockchain to keep their data a secret.
How Can You Make Blockchain Tech Work for You?
Here are four strategies your company can use to make blockchain work for you instead of against you:
As you can see, blockchain is able to do far more than just handle cryptocurrency transactions. Learn more about this revolutionary technology now, so that you can begin to incorporate it in your business for greater success in the future.