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    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
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      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
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    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
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Brick & Mortar Retail Touch Points Exposed
By Exact Target - www.exacttarget.com

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The customer experience. Mere invocation of the words makes seasoned retail marketers misty for the days when they controlled every aspect of the customer’s journey from parking lot to purchase. Today, however, the customer experience that retailers work so hard to create is under siege thanks to internet-enabled smartphones, barcode scanning apps, and comparison shopping tools. 

Indeed, the balance of informational power has shifted to consumers, and retailers are scrambling to fend off
competition in every aisle of their own stores.

For those retailers hoping to avoid the fate of Borders, Circuit City, and Tower Records, all eyes are focused on optimization. Revenue optimization. Website optimization. Brand optimization. Product optimization. Loyalty optimization. To survive and thrive, retailers must maximize returns on their existing investments while driving innovation that will keep their brand fresh
and their customers loyal. 


On-Line & Social Experience Capture

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While one might automatically assume that the “Hot 100 Retailers” are fully leveraging their touchpoints to maximize both the size and engagement of proprietary email, mobile, and social audiences, we found quite the opposite. 

Consider that of the Hot 100 Retailers with brick and mortar stores, only:
  • 2% used in-store signage to promote email or SMS (text message) engagement
  • 8% used in-store signage to promote their social communities on Facebook, Twitter, etc.
  • 44% sought email opt-in at point-of-purchase
  • 2% offered digital copies of receipts via email Online, the story was equally striking. Among the Hot 100 Retailers with


  • e-commerce websites, only:
  • 22% send cart abandonment emails
  • 21% personalized emails after online purchase
  • 51% saw fans answer customer questions on Facebook before the brand itself

If there is one lesson to be learned within the following pages, it is that even the fastest growing retailers have room to improve their level of consumer engagement before, during, and after the initial sale. By exposing where retail touchpoints could be better leveraged to build engaged audiences, we hope to inspire marketers of all stripes—retail or otherwise—to embrace the full potential that email, mobile, and social channels hold for their organizations. 


Content & Pages In The Report


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See the complete report via slideshow, or download the report below

retail_touchpoint_report.pdf
File Size: 7648 kb
File Type: pdf
Download File

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Contact Us
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk