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    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
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More Shoppers Reach for Mobile to Browse, Buy

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Dramatic increases in mobile shoppers and buyers predictedWith digital storefronts just an arm’s length away, millions are reaching first for their smartphone when the urge to shop strikes. Whether at home or on the go, these consumers use their phones to browse and research products, hunt for deals and make purchases.

US consumers will spend $37.44 billion in 2013 on retail purchases made via smartphones and tablets, up from $23.72 billion last year, according to a new eMarketer report, “Retail Mobile Commerce Forecast: Shoppers Turn to Smartphones First.” But increased sales don’t tell the whole story. Even when shoppers do not buy on mobile and instead turn to the computer or a store to make a final purchase, the devices still play a critical role in the purchase funnel.

eMarketer’s mobile shopper forecast reflects a cultural shift toward a mobile-centric lifestyle in the US, one in which all things digital are increasingly accessed through mobile devices.

eMarketer forecasts the number of mobile shoppers in the US will increase by 24% in 2013 to 118 million consumers and represent 62% of digital shoppers. Over the next four years, the overlap between mobile and digital shoppers will steadily increase as the number of mobile shoppers grows to 174 million in 2016. At that point, roughly eight out of 10 digital shoppers will also be mobile shoppers.

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As the number of mobile shoppers rises, so does the number of buyers.

Retail trends and the latest research leads eMarketer to believe that 72 million people in the US will make a purchase through a mobile device in 2013, a figure that will increase nearly 65%, to 119 million, in 2016. The growth of the mobile buyer community will be fueled in greatest measure by the expanding number of tablet users who are more prone to buying. Still, the number of consumers making purchases on a smartphone is expected to increase by double-digit levels for the next three years and contribute significantly to the overall expansion of the mobile buyer population.

“Just four years ago mobile commerce barely existed. Shoppers Turn to Smartphones First” 

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“Just four years ago mobile commerce barely existed. Today, mobile touches nearly one in every three purchases on eBay,” said Steve Yankovich, vice president of mobile for eBay, in a company blog post on December 11, 2012.

The full report, “Retail Mobile Commerce Forecast: Shoppers Turn to Smartphones First” also answers these key questions:

  • What is the outlook for mcommerce sales?
  • What level of sales do smartphones generate?
  • How, when and where do consumers use smartphones to shop?
  • Where are retailers falling short in meeting smartphone shoppers’ expectations?

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Contact Us
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk