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6 Blockchain Applications for Retail

6 Blockchain Applications for RetaiL

​Most people know cryptocurrencies and blockchain from the rising and crashing prices. And since cryptocurrencies are designed for transactions, a large segment of the general public believes blockchain is only useful for spending money and paying or receiving payments. For cryptocurrencies that's true, but for blockchain, it is absolutely not. The technology has plenty of use cases outside cryptocurrency systems, and here we'll discuss some of the non-payment uses of blockchain for retailers.

For the payment methods
 
However, before we start, accepting cryptocurrencies for small businesses is not a drawback. They're pretty easy to accept, and aside from the price swings against national currencies, like the US Dollar, they can be a great novelty payment method. Novelty is a good way to market, especially if it's easy to implement.
 
 
For the non-payment methods
 
Blockchain technology itself is about recording events. They can be monetary transactions, but there are also applications for plenty of other use cases in retail.  tracking shipments, centralizing databases, stopping fraud and counterfeits, and increasing transparency.
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​To reduce costs, retailers with long supply chains need to keep tight deadlines and purchase amounts. One of the problems facing supply chain managers is the disconnect between various parts of the supply chain. With blockchain, there can be a single network through which all supply chain participants communicate. Moreover, this network will be controlled by no single entity, creating a truly global supply chain communication tool.
 
Centralizing databases
Simplifying communication between participants of the supply chain is one application. Internally, retailers can track their inventory in real time across the entire organization. The advantage over traditional internal databases? The blockchain is distributed, so it is much more resilient. The database is also less tamper-proof, because inventories have to match across time; for databases, disgruntled employees can easily deduct a few items from inventory without raising red flags.
 
Reducing fraud and counterfeit
Along the same lines as the centralized database, inter-company databases can track goods and ensure counterfeits don't enter the system. If someone tries to slip in a counterfeit, it won't match with previous records, and if blockchain does anything, it accurately records and enforces the veracity of historical records.
 
Increasing Transparency
This use case has variations in its application, but the main idea is to increase inward and outward transparency. Stakeholders can be sure that publications are true to the financial situation by requiring statements derive from blockchain-based financial records. Customers can ensure advertising claims, especially regarding ethics, are true by requiring smart contract-based proof. And employees and management can ensure career and corporate events are recorded accurately and unchanged after recording.

Warranties
Keeping track of customer warranties can be done through the blockchain, allowing customers easy access to what services they are entitled to. Moreover, these warranties can store what has been done with that particular product, across a wide range of actors. For example, if a retailer authorizes third-party servicers, it can expose warranties to the public for tracking of fixes while protecting its internal databases, which should probably be inaccessible from the internet.
 
The uses of blockchain are far-reaching. Blockchain is not only about recording financial transactions; any event can be recorded and verified through blockchain. In retail, there are myriad uses for such a technology, and the list continues to grow as new innovations in both blockchain tech and retail emerge.
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Contact Us
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk