Why Read This Report

Key TakeaWays
social Media is Now a Brand Building Requirement, But Not on its own

Marketers accept that social media is now a fundamental part of brand building,
but putting that theory into action is still a challenge as many struggle with how
to use social engagement eff ectively. Social eff orts do not represent a standalone solution and need the scale and consistency of paid and owned media.

Brand Building strategy and social strategy are inextricably intertwined.

The fundamentals of brand building have not changed. Marketers must still forge an identity for the brand and communicate it across all consumer touchpoints to create a consistent brand experience. But in the 21st century, brands need to have a
social story to leverage the emotional and persuasive elements that make off erings successful.

There are Three strategic Roles social should play To help Build your Brand. Marketers must use social to serve their brand building objectives. It can help the brand: 

1) build a relationship to become more trusted; 
2) differentiate through an emotional connection to become more remarkable and unmistakable; and 
3) nurture loyal fans to become more essential.

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