Everything To Know About Marketing & Business Strategy
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk
Connect with me on Maven
Consult with me on Maven
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About The Writer - Bill Napier
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About Napier Marketing Group

click on the headline below to read the rant

Many of my blogs/articles and press can be found in the magazines archives below, by searching Bill Napier, or Napier Marketing Group 


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Our RANTS - Rated Best Small Business Blog - 2020
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It has been stated, over and over, that in good times you prepare for war and in bad times you prepare for peace. Today, THIS IS NONSENSE!

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POINT/ COUNTERPOINT: MARKETING TOOLBOX FOR FURNISHINGS RETAILERS

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THE FUTURE OF HOME FURNISHINGS - POINT/COUNTERPOINT

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POINT/COUNTERPOINT: GROSS MARGIN RESCUE
FURNITURE WORLD MAGAZINE

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HOT OFF THE PRESS
THE HISTORY OF FURNITURE 

266 PAGES OF FURNITURE DESIGN, HISTORY AND MORE

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Written by Ron Wanek and Bill Napier

​THE NEW NORMAL-WILL FURNITURE RETAILERS AND MANUFACTURERS RECOVER FROM THE COVID CRISIS

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WHY YOUR MARKETING SPENDS AREN’T WORKING AND WHY YOUR RESULTS PROBABLY JUST SUCK.

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HIGH POINT MARKET POINT/COUNTERPOINT
Bill thinks the markets die in 5-7 years

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Furniture World Magazine

WILL FURNITURE SALES REPS BE RELEVANT IN 10 YEARS - POINT-COUNTERPOINT

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Furniture World Magazine

WHY AVOIDING TECHNOLOGY IS A MISTAKE FOR RETAILERS

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Casual Living Magazine

THE STATE OF OUR EDUCATIONAL SYSTEM - POINT-COUNTERPOINT

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Furniture World Magazine

WHY YOU NEED 3D IMAGERY TO BE MORE VISUAL WITH YOUR PRODUCT PRESENTATIONS

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POINT-COUNTERPOINT
TECHNOLOGY FOR RETAIL

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Furniture World Magazine

The Evolution Of Furniture Websites… Or Lack Thereof

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PERQ BLOG

WITH APOLOGIES TO BOB DYLAN, THE TIMES, THEY ARE A-CHANGIN' ​

Who is buying your stuff?
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Furniture World Magazine-Ed & Bill face off on another Point-Counterpoint. They write, you decide

WHY YOU MUST SHOW PRICING ON YOUR WEBSITE

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PERQ BLOG

DEFINING YOUR BRAND - HOW TO ADDRESS THE ELEPHANT IN THE ROOM -A FOLLOW UP ARTICLE on the right
​
A ROADMAP AND DOWNLOADABLE BRAND AUDIT WORKSHEET

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the elephant in the room
DO INDUSTRY BRANDS MATTER ANYMORE?POINT/COUNTERPOINT

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Furniture World Magazine

NO JOBS - NO MONEY
MILLENNIALS MOVING IN WITH MOM SURGES

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80% OF U.S. HOUSEHOLDS STILL USE CIRCULARS AND OTHER TRADITIONAL, PRINTED SOURCES FOR PRODUCT INFORMATION

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BOOMERS OVER 50 YEARS OLD BUY 50% OF EVERYTHING And You're Not Marketing To Them

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​IS "FAD MARKETING" KILLING YOUR RETAIL BUSINESS

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  CREATIVE DESTRUCTION – YOUR WEBSITE ENGAGEMENT STINKS
& HOW TO FIX IT​

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PERQ BLOG

Point/Counterpoint: What Keeps You Up At Night?
Retail Destruction​
​

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Furniture World Magazine


​BUYER BEWARE – YOUR DIGITAL MARKETING CAMPAIGNS ARE LIKELY TO BE FULL OF FRAUD BY CLICK FARMS AND BOTS.​​

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CLICK FRAUD: ARE BOTS EATING YOUR AD BUDGET?
​
INFO-GRAPHIC

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​ARE YOU BUYING INTO ALL THE HYPE ABOUT ONLY USING DIGITAL MARKETING TO PROMOTE YOUR RETAIL STORE? Don't do it

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ARTIFICIAL INTELLIGENCE (AI) IS EVERYWHERE – EXCEPT IN THE HOME FURNISHINGS CATEGORY & Retail in general. WHY IS IT?

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 THE REAL COST OF HIRING AN EMPLOYEE VS. A CONSULTANT - You will be amazed

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HOW MUCH MONEY ARE YOU LEAVING ON THE TABLE? USE THE CALCULATOR AND YOU'LL SAY "WOW"

THE MARKETING TO MILLENNIALS - THE MYTH DISSECTED

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SNAPCHAT FOR MARKETING YOUR BUSINESS - DON'T DO IT

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THE TRUTH ABOUT FACEBOOK ADVERTISING

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BY: ALEX MILSTEIN ​FURNITURE TODAY MAGAZINE ​JULY 11, 2017​

3 STATEMENTS THAT COULD HAVE AN INIMITABLE IMPACT ON YOUR BUSINESS

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WHAT THE ELECTION CAN TEACH AD AGENCIES & MARKETERS

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I BELIEVE THE ELECTION IS CAUSING CHAOS IN THE ADVERTISING/MARKETING INDUSTRIES... ​I'LL WRITE, YOU DECIDE​

POINT-COUNTERPOINT - IS ALL THE LICENSING OF CELEBRITIES IN THE HOME FURNISHING’S CATEGORY WORTH IT?

ARE WE EXPERIENCING “RETAIL ​APOCALYPSE”?
I’LL WRITE AND YOU DECIDE

WITHOUT IMPLEMENTING TECHNOLOGICAL SOLUTIONS, YES!
THE ARROGANCE OF IGNORANCE - PART 4

is pure-play e-commerce FURNITURE retail dead? I'll write, you decide

13 DIRECT MAIL EXPERTS REVEAL THEIR PREDICTIONS FOR THE FUTURE OF DIRECT MAIL

THE POWER OF PRINT IN YOUR MEDIA MIX
WHY IS IT ... EVERYONE THINKS THE PRINT INSERT IS DEAD...WHEN IT MOST CERTAINLY IS NOT!


the arrogance of ignorance
lessons learned from don draper
PART 1
​July 26, 2016

THE FURNITURE WARS - HOW AMERICA LOST A $50BN INDUSTRY - AND WILL CONTINUE TO LOSE MORE IF WE DON'T CHANGE

Brand Rant #1
Do brands matter in the furniture category?


brand rant #2 
iT’S ALL ABOUT THEM​ 

Do Brands Even Matter In The Furniture Category?
- Part #3 -
​my Final Rant 


the arrogance of ignorance - part #2
MACY’S CLOSES ANOTHER 68 STORES - OVER 100 THIS YEAR, IS YOUR BRICK AND MORTAR STORE AND RETAIL STRATEGY IRRELEVANT? ​


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The Big E-Tailers That Solicit Your B & M Business. Are They Wolves In Sheep's Clothing?


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Thoughts On Where Your Customers Are Headed
​
July 12, 2016


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THE ONGOING REVOLUTION - SHOULD BRANDS SELL DIRECT TO CONSUMERS VIA E-COMMERCE?
​
june 20th, 2016


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4 'C'-crets to success - Out With the 4p's and in with the 4c's
​
May 16th, 2016



WHY IS IT ... MARKETERS-RETAILERS AND SMALL BUSINESSES IGNORE THE HUGE PURCHASING IMPACT HISPANICS HAVE ON THE ECONOMY & YOUR BUSINESS


THE POWER OF LINKEDIN FOR FURNITURE BRANDS, RETAILERS - SALES REPRESENTATIVES & SMALL BUSINESS


WHY IS IT BRANDS AND RETAILERS ARE SLOW AT ADAPTING NEW TECHNOLOGIES THAT CONSUMERS WANT


WHY IS IT-NO ONE PAYS FULL PRICE ANYMORE — AND IT'S RUINING BRICK & MORTAR RETAIL


LIVE CHAT HAS PROVEN TO INCREASE SALES...IMAGINE WHAT YOU COULD DO WITH LIVE VIDEO CHAT?


THE POWER OF PRINT IN YOUR MEDIA MIX


SIT DOWN, QUIT YOUR CRYING AND BLOG - A BLOG ABOUT BLOGS


THE IMPACT OF POINT OF SALE-A KEY INFLUENCER IN PURCHASE DECISIONS-INFO-GRAPHIC


WHAT'S YOUR RETAIL STORE'S ZERO MOMENT OF TRUTH?


THE DEATH OF A SALESMAN - How Brands Are NOT helping Sales Reps


HOW RETAILERS, BRANDS & SMALL BUSINESSES CAN WIN GEN X & GEN Y SHOPPERS AT THE ZERO MOMENT OF TRUTH


HOW YOUR RETAIL STORE CAN BE LIKE AMAZON: IN 3 DIFFICULT STEPS
(I BET YOU WERE HOPING FOR 3 EASY STEPS)


MAD MONEY FOR MAD MEN - WHICH 50% OF YOUR AD BUDGET IS YOUR AGENCY WASTING?  


HOW SALES REPRESENTATIVES CAN STILL BE RELEVANT EVEN WITH THE INTERNET OF THINGS


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    if there's an article or blog you can't find, contact us and we'll find it and send it to you

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CATEGORY EXPERIENCE

Home Furnishings • Consumer Durables • Retail • Trade • Consumer Products • Printing-Publication • Technology • Entertainment Partnerships • Furniture Stores  •  
​Social • Digital • Business Transformation – Corporate Turnaround • Marketing • Sales & Sales Management • Business Development • Brand Management • Home Furnishing Marketing • Furniture Retail Strategy • Marketing, Advertising & Promotion  • Staff Management • Product Positioning • Strategic Partnerships • Product Pricing • Trade Show Management & Presentations • Strategic Planning • Marketing Communications • Product Differentiation • Marketing Strategy / Execution • Online Marketing ​

​Napier Marketing Group
​is Located In Ft. Myers, Florida
billnapier@napiermkt.com
​612.217.1297


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© 2007 – 2023 Copyright Napier Marketing Group Inc. All Rights Reserved. No use, publication or reuse is permitted without express written authorization.
Website design and maintenance provided by 
Napier Marketing Group Inc.
Ft. Myers, Florida
- www.napiermkt.com - 
- billnapier@napiermkt.com -
- (612-217-1297) -

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Contact Us
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk