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About The Writer - Bill Napier
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About Napier Marketing Group
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click on the headline below to read the rant
Many of my blogs/articles and press can be found in the magazines archives below, by searching Bill Napier, or Napier Marketing Group
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Our RANTS - Rated Best Small Business Blog - 2020
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It has been stated, over and over, that in good times you prepare for war and in bad times you prepare for peace. Today, THIS IS NONSENSE!
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POINT/ COUNTERPOINT: MARKETING TOOLBOX FOR FURNISHINGS RETAILERS
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THE FUTURE OF HOME FURNISHINGS - POINT/COUNTERPOINT
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POINT/COUNTERPOINT: GROSS MARGIN RESCUE
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HOT OFF THE PRESS
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THE NEW NORMAL-WILL FURNITURE RETAILERS AND MANUFACTURERS RECOVER FROM THE COVID CRISIS
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WHY YOUR MARKETING SPENDS AREN’T WORKING AND WHY YOUR RESULTS PROBABLY JUST SUCK.
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HIGH POINT MARKET POINT/COUNTERPOINT
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WILL FURNITURE SALES REPS BE RELEVANT IN 10 YEARS - POINT-COUNTERPOINT
Furniture World Magazine
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WHY AVOIDING TECHNOLOGY IS A MISTAKE FOR RETAILERS
Casual Living Magazine
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THE STATE OF OUR EDUCATIONAL SYSTEM - POINT-COUNTERPOINT
Furniture World Magazine
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WHY YOU NEED 3D IMAGERY TO BE MORE VISUAL WITH YOUR PRODUCT PRESENTATIONS
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POINT-COUNTERPOINT
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The Evolution Of Furniture Websites… Or Lack Thereof
PERQ BLOG
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WITH APOLOGIES TO BOB DYLAN, THE TIMES, THEY ARE A-CHANGIN' Who is buying your stuff?
Furniture World Magazine-Ed & Bill face off on another Point-Counterpoint. They write, you decide
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WHY YOU MUST SHOW PRICING ON YOUR WEBSITE
PERQ BLOG
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BUYER BEWARE – YOUR DIGITAL MARKETING CAMPAIGNS ARE LIKELY TO BE FULL OF FRAUD BY CLICK FARMS AND BOTS.
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CLICK FRAUD: ARE BOTS EATING YOUR AD BUDGET?
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ARE YOU BUYING INTO ALL THE HYPE ABOUT ONLY USING DIGITAL MARKETING TO PROMOTE YOUR RETAIL STORE? Don't do it
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ARTIFICIAL INTELLIGENCE (AI) IS EVERYWHERE – EXCEPT IN THE HOME FURNISHINGS CATEGORY & Retail in general. WHY IS IT?
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THE REAL COST OF HIRING AN EMPLOYEE VS. A CONSULTANT - You will be amazed
HOW MUCH MONEY ARE YOU LEAVING ON THE TABLE? USE THE CALCULATOR AND YOU'LL SAY "WOW"
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THE MARKETING TO MILLENNIALS - THE MYTH DISSECTED
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SNAPCHAT FOR MARKETING YOUR BUSINESS - DON'T DO IT
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THE TRUTH ABOUT FACEBOOK ADVERTISING
BY: ALEX MILSTEIN
​FURNITURE TODAY MAGAZINE
​JULY 11, 2017​
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3 STATEMENTS THAT COULD HAVE AN INIMITABLE IMPACT ON YOUR BUSINESS
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WHAT THE ELECTION CAN TEACH AD AGENCIES & MARKETERS
I BELIEVE THE ELECTION IS CAUSING CHAOS IN THE ADVERTISING/MARKETING INDUSTRIES...
​I'LL WRITE, YOU DECIDE​
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the arrogance of ignorance - part #2
MACY’S CLOSES ANOTHER 68 STORES - OVER 100 THIS YEAR, IS YOUR BRICK AND MORTAR STORE AND RETAIL STRATEGY IRRELEVANT?
The Big E-Tailers That Solicit Your B & M Business. Are They Wolves In Sheep's Clothing?
Thoughts On Where Your Customers Are Headed
July 12, 2016
THE ONGOING REVOLUTION - SHOULD BRANDS SELL DIRECT TO CONSUMERS VIA E-COMMERCE?
june 20th, 2016
4 'C'-crets to success - Out With the 4p's and in with the 4c's
May 16th, 2016
WHY IS IT ... MARKETERS-RETAILERS AND SMALL BUSINESSES IGNORE THE HUGE PURCHASING IMPACT HISPANICS HAVE ON THE ECONOMY & YOUR BUSINESS
THE POWER OF LINKEDIN FOR FURNITURE BRANDS, RETAILERS - SALES REPRESENTATIVES & SMALL BUSINESS
WHY IS IT BRANDS AND RETAILERS ARE SLOW AT ADAPTING NEW TECHNOLOGIES THAT CONSUMERS WANT
WHY IS IT-NO ONE PAYS FULL PRICE ANYMORE — AND IT'S RUINING BRICK & MORTAR RETAIL
LIVE CHAT HAS PROVEN TO INCREASE SALES...IMAGINE WHAT YOU COULD DO WITH LIVE VIDEO CHAT?
THE POWER OF PRINT IN YOUR MEDIA MIX
SIT DOWN, QUIT YOUR CRYING AND BLOG - A BLOG ABOUT BLOGS
THE IMPACT OF POINT OF SALE-A KEY INFLUENCER IN PURCHASE DECISIONS-INFO-GRAPHIC
WHAT'S YOUR RETAIL STORE'S ZERO MOMENT OF TRUTH?
THE DEATH OF A SALESMAN - How Brands Are NOT helping Sales Reps
HOW RETAILERS, BRANDS & SMALL BUSINESSES CAN WIN GEN X & GEN Y SHOPPERS AT THE ZERO MOMENT OF TRUTH
HOW YOUR RETAIL STORE CAN BE LIKE AMAZON: IN 3 DIFFICULT STEPS
(I BET YOU WERE HOPING FOR 3 EASY STEPS)
MAD MONEY FOR MAD MEN - WHICH 50% OF YOUR AD BUDGET IS YOUR AGENCY WASTING?
HOW SALES REPRESENTATIVES CAN STILL BE RELEVANT EVEN WITH THE INTERNET OF THINGS
