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Is Texting The New Marketing Engagement Frontier?

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Click the image to read the original article
In 2012, an estimated 9.6 trillion text messages were sent out. What were all those texts about?

Fortunately, you don't to have to read over someone's shoulder to find out. Leads360 did the research, created the Text Messaging for Better Sales Conversion report, then put its findings in the following infographic.

The dating world accounts for a huge amount of texts. Texting is becoming the digital version of passing notes in class. A total of 67% of texters have sent a love note via text message, and 68% have used text messaging to flirt.

With all the love texting around, marketers also are incorporating texting more into their campaigns. A total of 36% of marketers use texting in their campaigns; 26% plan to use texting in their marketing campaigns in the next 12 months.

So why is texting growing in popularity with marketers? The short answer: The response rate is huge. Marketing texts have a 98% open rate, and a 45% response rate. And the conversion rate for leads who were sent three or more text messages after the initial contact is 328%. (Yes, you read that correctly.)

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Should You Integrate Texting With Customer Service? YES! [Infographic]

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The folks at DemandForce have put together a nice infographic describing the benefits of integrating text messaging into your customer service channels. Take a look:

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Contact Us
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk