Napier Marketing Group is a leading marketing & consulting agency servicing brands and retailers in a variety of industries, including; the home furnishings industry, the technology industry and additional industries that are focused on brands, retailers and suppliers that want to create market penetration and sales velocity.
We have an unwavering passion to drive velocity for both brands, retailers & their suppliers. We focus on where you are going to connect your brand with your customers throughout their journey. Let us show you how great creative and a well-thought-out strategy - complemented by tactical execution - can outsmart your competition... without having to outspend them.
We have an unwavering passion to drive velocity for both brands, retailers & their suppliers. We focus on where you are going to connect your brand with your customers throughout their journey. Let us show you how great creative and a well-thought-out strategy - complemented by tactical execution - can outsmart your competition... without having to outspend them.
CATEGORY EXPERIENCE
Home Furnishings • Consumer Durables • Retail • Trade • Consumer Products • Printing-Publication • Technology • Entertainment Partnerships • Furniture Stores •
our expertise
Social • Digital • Business Transformation – Corporate Turnaround • Marketing • Sales & Sales Management • Business Development • Brand Management • Home Furnishing Marketing • Furniture Retail Strategy • Marketing, Advertising & Promotion • Staff Management • Product Positioning • Strategic Partnerships • Product Pricing • Trade Show Management & Presentations • Strategic Planning • Marketing Communications • Product Differentiation • Marketing Strategy / Execution • Online Marketing
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what our clients say
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Bill Napier is Managing Partner of Napier Marketing Group and a serial disruptor in the furniture industry. His thought provoking blog will challenge conventional wisdom, look under the industry’s hood and seek to uncover the the critical clues to improving its performance".
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"Bill Napier is a rare combination of years of experience mixed with being on the cutting edge and promoting the cutting edge. He’s excellent at connecting the dots between disparate industries to provide hidden value. He helped marketing our organization via social media and website content, and we got an explosion of contacts!"
Raj Rajbhandari Founder & Partner Thinkdeeply |
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"Bill is a very experienced marketing pro who knows the furniture industry inside and out. When we needed to launch a product aimed at furniture retailers, we were lucky to find Bill and have him serve as our guide and ambassador to this large and intricate industry. He's done a great job of helping us get connected!
Michael Robinson - CMO |
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"Bill is a great guy to engage with, very creative, and is a wonderful guy. He has the knowledge & vision of the home furnishing's industry in general and is a SME in his own right with loads of experience! He’d be an asset to any team, as an insider or remaining on the outside – you cannot choose to ignore him cause he will make sure that the “water dripping on a stone leaves a mark...and he knows how to leave a very big market for his clients". Amitesh Sinha iConnect - CIO |
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"Working with Bill is working with an industry pro that knows the furniture business inside and out. He has provided great insights as to the inner workings of the business and how people think and what drives decisions. His work is detail oriented and has provided great value in supporting our efforts to bring our solution to market in North America. We look forward to a continued relationship with him and encourage anyone that needs help in the industry to speak to Bill." Joe Recchia - Vice President Sales - North America - Cimagine |
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"I find Bill to be very creative. he will bring you lots of ideas that you will need as a business owner to sort through and decide what is most important.
Bill is always thinking about innovating, which is a hard thing to come across in many businesses today. He does have a lot to say and if you listen, and not just think he is another talker, you will get something good for your business". Eugene Alletto CEO/ Quarterback at Bedgear |
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David Lively - CEO Grey Suit Retail & The Lively Merchant I would say: “I have known Bill Napier for nearly 10 years. During this time I have had the pleasure of watching him work super hard to solve today’s problems for independent business owners! Bill is a very strong thinker and helps his clients navigate the quickly changing landscape of retail in all areas of business marketing and operations.” |
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"Bill Napier is known to many of the RetailerNOW readers
as the man who likes to “Rant” and we think that is a good thing… Sharing frustrations as well as common sense solutions has been his M.O. for years. Delivering the goods each and every time he writes or speaks, Bill says what he means and means what he says". |
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"Bill , is a highly creative individual. A visionary in the marketing field bringing innovation and relevance. He maintains a strong eye on the bottom line".
Robert Bell COO at Centra360 - Brand Activation Expert |
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I hired Bill Napier to help me grow my business. His vision and efforts contributed greatly to our success. Not only did we double our revenues in 3 years, our margins grew even faster.
Bill's creative energy sparked our moribound company out of a culure of medocrity. Clay Jacobs - CEO |
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"We all learn more from our peers and real world experience than we ever hoped to learn in school. Most will agree, watching and learning from your fellow team members is a good source of information, but an even better source is to follow and learn from industry leaders. Following and studying the work of people with real world experience and a track record for success is the secret to becoming better in your position.
Bill Napier is one of those people. Bill is perhaps the top marketing guru in the industry. Even many that think of themselves as experts, can't hold a candle to Bill. If you want to improve your marketing effort in your company, read the volumes of information that Bill and his team have published, or better yet, pick up the phone and setup an appointment". |
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Bill is one of the most forward thinking men I know. He studies marketing as a craft and is always 3 steps ahead of the rest of the pack. I would absolutely recommend Bill, you will not talk to him without learning something". Amy Goodman - Former Publisher of Home Furnishings Business Magazine |
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"Bill worked with The Meyers Printing Companies during the 1980's. He was the visionary that helped us transform our business from a company that printed commercial brochures and folders to a Point of Sales and promotionally driven sales "soultions" company.
We have never had a person on staff with as much creativity and drive as Bill. He is an expert in his field and any company should engage his talents if they want to grow their business". David Dillion CEO |
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"Bill is a very creative individual that dug deep to understand my company's core strengths and value add propositions and developed an effective marketing strategy that grew both our sales revenues and brand awareness". Corky Seeber Chief Executive Officer and President |
OUR ARTICLES ON STRATEGY & TACTICS FOR RETAILERS ARE FEATURED IN MANY OF THE TOP MAGAZINES
