Everything To Know About Marketing & Business Strategy
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk

the furniture wars

THE FURNITURE WARS - HOW AMERICA LOST A $50BN INDUSTRY

3/5/2017

1 Comment

 

THE FURNITURE WARS - HOW AMERICA LOST A $50BN INDUSTRY -
​BY MICHAEL DUGAN
 (A MUST READ FOR ANYONE IN THE INDUSTRY)

And How We Will Continue To Lose Even More If We Don't Change. 
That's what I'm writing about today
Picture
​
​I wanted to share my thoughts on;Additional Goals/Objectives Manufacturer Brands, Retailers & Sales Reps Can Accomplish At The High Point Furniture Market.

My Thoughts About The  Book & Why It's Relevant Still Today.

​A VERY good friend of mine gave me this book for Christmas. I read it on the plane traveling to the Vegas Market last January 2016 and I was dumbfounded on what I learned from the history of our industry and how much of the lessons learned back then, have not been embraced today...

​THE DIFFERENCE NOW IS, THE "OUTSIDERS" BACK THEN FAILED MISERABLY IN TRYING TO TRANSFORM OUR INDUSTRY.
​
BUT NOW, IT IS THE "INSIDERS" THAT ARE STIFLING THE CHANGES THAT ARE NECESSARY TO ADAPT TO "TODAY'S CONSUMERS", THUS ERODING OUR INDUSTRY EVEN MORE?



Yep, history is repeating itself, it's the degree of sophistication that has changed, which will continue to erode this category, and we stand to lose $billions more, very quickly.
​AND....

in my opinion, we are repeating those mistakes today, but as INSIDERS...not OUTSIDERS like the book explained and outlined.
​
As I mentioned above, history too often repeats itself, usually masked in the degree of sophistication as to how it repeats itself, by committing the same stupid mistakes, with different rationale, excuses, or just plain ignorance or arrogance of the facts for whatever reason.
We are facing the "commoditization of everything" in this industry, no brands, limited content for consumers to search/find on retailers & brand websites, messaging that focuses on price and "cheap" and the blatant rejection of new technologies and consumer buying trends in creating sales velocity. These rejections, or refusal to even listen and learn new ways of doing business is mainly because these NEW companies or thought leaders are not "insiders" and are labeled as "outsiders" that "Don't understand "our "business".
​
These rejections, or refusal to even listen, and learn new ways of doing business, is mainly because these NEW companies or thought leaders, are not "insiders"and are labeled as "outsiders" that Don't Understand "our business".....so we don't even acknowledge they exist or rarely entertain the idea of even "listening" to what they may have to help us sell more.

​THINK ABOUT WHAT IS HAPPENNING IN RETAIL


​​We have super-regional store chains that are permeating every major market very rapidly, displacing mom-pop local retailers and growing at double digits.
​
They are growing because they have "adopted outsiders" technologies, knowledge systems and processes.
Picture
​We have e-commerce retailers offering millions of SKU's on their websites who have also embraced the new ways of engaging the "digital" consumers. Yet we have thousands of retailers sitting back, ignoring or refusing to learn and recognize the changing retail landscape, instead implementing a strategy of hope, that everything will be OK. It isn't OK!
Why is it....that so many brands and retailers ignore new opportunities/platforms to educate, motivate and engage consumers that "want to"  engage with them ... see all the products they have on their website with the goal of a visit to their store...LOCALLY,

​
Yet many continue to ignore or refuse to adopt the means as to HOW THESE CONSUMERS WANT TO BE ENGAGED?

Why is it...?
  • We STILL ignore the investments necessary to attract consumers with a decent website loaded with thousands of SKU's....when the FACTS show over 80% of people searching for furniture START ON THE INTERNET and over 76% of them are looking for product information on YOUR WEBSITE. AND over 75% of consumers will check your website out when they see an ad for your company. $699/mth is too expensive...REALLY ???  I suppose that remaining 20% of consumers that may not use the website are making your business rock, right...I bet NOT.
  • Amazon has 5.5MM pages of furniture SKU's, Wayfair has 35,000,000 pages, do I need to mention others like OverStock, etc? Get the message...SHOW MORE...SELL MORE
  • We ignore putting every SKU we have open to buy on our website, because "We don't want to do Special Order"...even though EVERY on-line retailer's purchase IS A SPECIAL ORDER"!
  • We ignore the need to have a website MOBILE RESPONSIVE, when it's a fact that over 200 million consumers have Smartphones and tablets...and guess what...they aren't making a ton of phone calls, they are surfing the internet, interacting with websites, watching videos, reading reviews and maybe/hopefully they are spying on your store?
  • We ignore putting prices or having e-commerce on our websites, even though MasterCard & The Wall Street Journal reported holiday sales of furniture grew HUGE double digits and that it's predicted by 2020, 32% of ALL furniture purchases will be on-line
Picture
  • We ignore technology like live chat, or the new technology, video chat from video engager, when it's a fact that over 70% of consumers WANT LIVE CHAT to engage with you in the shopping process. And even when research shows over 35% of consumers purchase decisions were based off their Live Chat experience AND 70% of consumers would likely purchase from you again, we still don't implement it.
​
  • ​We ignore new ways to show, tell and sell our products using new and innovative technologies, instead we spend huge money on product photography room set shots and outdated printed catalogs that costs millions....that consumers rarely if ever see/use because they are embracing digital, when we still embrace the 90's way of doing business. ​ Yep, we insiders ignore the outsiders, even though those outsider's technologies have PROVEN to increase sales velocity in a multiple of industries.

​WE ARE COMMODITIZING EVERYTHING AND QUICKLY EXPERIENCING THE "WALMARTIZATION" OF OUR INDUSTRY.

​What's that you ask, you know, where only a few retailers decide what brands/products they will carry....limiting the amount of manufacturers that can "play in that game".
​
The result, the "non-players go...bye-bye" because they don't have any retailers...Mom & Pops to sell to because they refuse to help them embrace "the new consumer" and what THEY WANT. 

 And for those that do get to play, what happens? They become totally reliant on those few retailers that buy from them, and then those retailers force them to drive down their selling price, so they can sell more at cheaper prices to where a decent profit becomes difficult, or non-existent. 


Then they either fail, or re-structure, to try and sell "more retailers", and that's probably the Mom & Pops they ignored....How much will that cost?

That's the Wal-Mart effect. I know it, I worked for a company that failed because of that "sell the big boys only" strategy, and that's exactly what I warned them would happen...and it did!
WHY IS IT we are failing YOU ASK?
​
Because it wasn't invented HERE...I mean all of these new ideas, way to show, tell and sell our products, new strategies and tactics and the technologies are coming from outsiders...

AND OUTSIDERS
"DON'T UNDERSTAND OUR BUSINESS".

Picture
When you go to market as a retailer, here are a couple ideas to think about:

After you buy all that new product to place on your floor, what's your plan/strategy for sales velocity? Implementing the same thing that has worked, or hasn't worked? Discount everything, maybe sell it even cheaper than before to keep traffic up...damn the profits though, warehouse sales, and the same old stuff ... Leprechauns for St Paddy's day, a flag for Memorial Day, etc....you get it, right?
​Have you embraced the new consumer? You do know that 126,000,00 people use technology - The GenX-GenY generations use technology every minute of their lives with social media, digital advertising, Geo-Marketing, Live Chat, e-commerce, product content,  BLOGS, fresh messaging and more? When was the last time your child or friends called you...instead of texting you? That says it all.

​Or do you just know everything and the outsider's ideas/approach would be a waste of time? Maybe you tried new technology "once" and it didn't work and because of that you've given up on "new" ideas and your comfortable the way you've been doing business for that last...10...20 years?? To me, when you get comfortable, you WILL get ambushed, it's not a question of if ... it's a question of when. I know, I've been ambushed several times in my career, that's why I try to help with these insights and my RANTS because maybe I can help you to not make the mistakes I have, or have witnessed with some past employers!
Maybe you should take a few minutes and talk to some different companies while you're at market. Companies that may have new ideas, marketing techniques, promotions and TECHNOLOGIES that could improve your existing successful ...or not so successful plans.

ou can do this by searching those companies out BEFORE the market, asking them if they'll be at market and maybe schedule a meet with them for a few minutes over coffee, lunch etc, and share some goals, ideas and more.

​IT NEVER HURTS TO LISTEN, AND YOU MAY LEARN SOMETHING OR UNCOVER A NEW IDEA TO EMBRACE.

Or when you go to The NAHFA Retail Resource Center for coffee/breakfast, rather than walking by the exhibitors, take a minute and find out what they have to offer......THEN confront those exhibitors and ask them;
  • How they are different,
  • What do they have that's NEW & EXCITING,
  • How they can increase sales velocity for your store, etc.
  • Challenge them with a constraint you have and ask them how'd they approach a solution?

AS A BRAND.....

As a Brand, think about your business VERY SERIOUSLY, because all those jobs lost and the billions of dollars our industry has lost was in manufacturing,  and it is NOW ON YOUR SHOULDERS to stop the insanity of us losing even more! Without the manufacturer brands, we all lose....BIG TIME!

Maybe the head Marketing & Sales person should also seek out new companies and ways to get their products in front of consumers...
​
You know...in the NOT SO NEW digital world ... and help their retailers sell more. Better ways to standardize products so retailers and your brand can market them everywhere, the web, social media and 
more....making it EASY for your customers...retailers and consumers to find you, learn about you and where they can buy your stuff.

You too should seek out new and innovative suppliers and technologies to engage those 126MM+ shoppers who spend 80% of their time online...searching, engaging and shopping.
I know you're there to sell your product, but as I always RANT, once it's sold and on the retailer's floor...

YOU ARE AT RISK OF CREATING FLOOR INVENTORY FOR THAT RETAILER WITHOUT A PLAN TO CREATE/SUPPORT VELOCITY...

​and if that happens...you will get ambushed by companies and products that are not as comfortable as you...yep those companies that actually have  "A PLAN" to ensure that term floor inventory is irrelevant.

My conclusion:
​

As Steve Jobs coined Apple's iconic phrase

"THINK DIFFERENT"


​AND....

"MAYBE RATHER THAN TRYING TO THINK YOURSELF INTO ACTING DIFFERENT,
​
START ACTING YOUR WAY INTO THINKING DIFFERENT" And stop the insanity of our industry of losing more brands and retailers.
​
Just a thought...Maybe we can add a few objectives to why we attend this market?

1 Comment
indian furniture link
4/9/2018 07:59:45 am

Your dream house should have the best furniture available in the market. Starting from your living room, your dining room and your bed room, everything should be in perfect order. You can go for oak living room furniture or you can go for pine wood furniture also.

Reply



Leave a Reply.

    about bill napier

    Bill Napier is Managing Partner of Napier Marketing Group.

    He has been the chief marketing officer of several small, medium and large companies throughout his career, most notably Ashley Furniture Industries Inc from 2000-2005. 

    Currently he is a strategic management and marketing consultant to 
    Imagine Advertising, 
    Englander Mattress and several other companies in the home furnishing industry.

    Bill is also a featured writer and speaker in the retail industry. His vast understanding of the issues retailers and brands face to compete in the digital arena, coupled with his humorous interpretation of his  knowledge of trends, facts and solutions for helping companies compete, makes for an engaging and informative session for every brand or retailer that attends his sessions.
    His passion is to help retail brands & brick mortar retailers grow their business by creating, guiding and deploying successful marketing B2B/B2C solutions integrating traditional marketing with the web/social media.
    _______________
    "Bill Napier is also known to many of the RetailerNOW Magazine readers  as the man who likes to “Rant” and we think that is a good thing…

    Sharing frustrations as well as common sense solutions has been his M.O. for years. 

    Delivering the goods each and every time he writes or speaks at our National Conferences, Bill says what he means and means what he says."

    The RetailerNow Editorial Staff

    Archives

    March 2017

    Categories

    AD AGENCY 
    ADVERTISEMENT AGENCIES
    ADVERTISING 
    ADVERTISING AGENCIES 
    ADVERTISING AGENCIES MINNEAPOLIS 
    ADVERTISING AGENCY 
    ADVERTISING AGENCY DIRECTORY 
    ADVERTISING AGENCY JOBS
    ADVERTISING AGENCY LIST 
    ADVERTISING AGENCY PORTFOLIO 
    ADVERTISING AGENCY SERVICES 
    ADVERTISING AGENCY WEBSITE 
    ADVERTISING AGENCY WEBSITES 
    ADVERTISING AND MARKETING AGENCIES 
    ADVERTISING AND MARKETING AGENCY 
    ADVERTISING COMPANIES 
    ADVERTISING COMPANY 
    ADVERTISING FIRM 
    ADVERTISING FIRMS 
    ADVERTISING MARKETING AGENCIES 
    ADVERTISING ON SOCIAL NETWORKS 
    AFFILIATE MARKETING 
    AFFILIATE MARKETING AGENCY 
    AFFILIATE MARKETING COMPANY 
    AFFILIATE MARKETING MARKETING 
    ATTACK MARKETING AND PROMOTIONS 
    B2B ADVERTISING AGENCY 
    B2B MARKETING AGENCY 
    B2B SOCIAL MEDIA MARKETING 
    BANNER ADVERTISING AGENCY 
    BEST ADVERTISING AGENCIES 
    BEST SOCIAL MEDIA MARKETING CAMPAIGNS 
    BEST SOCIAL MEDIA SITES 
    BILL NAPIER 
    BOUTIQUE ADVERTISING AGENCY 
    BRANDING 
    BRANDING AND MARKETING
    BRANDING COMPANIES 
    BRANDING COMPANY 
    BRANDING CONSULTANT 
    BRANDING DESIGN 
    BRANDING FIRMS 
    BRAND MANAGEMENT 
    BRAND MARKETING 
    BRAND MARKETING AGENCIES 
    BUSINESS ADVERTISING 
    BUSINESS BRANDING 
    BUSINESS SOCIAL MEDIA MARKETING 
    CAUSE MARKETING 
    CAUSE RELATED MARKETING 
    COMMUNITY BASED SOCIAL MARKETING 
    COMPANY BRANDING MARKETING AND ADVERTISING AGENCY 
    CORPORATE BRANDING 
    CORPORATE SOCIAL RESPONSIBILITY IN MARKETING 
    CORPORATE SOCIAL RESPONSIBILITY MARKETING
    CREATIVE ADVERTISING AGENCIES 
    DESIGN MARKETING AGENCY 
    DIGITAL ADVERTISING AGENCIES 
    DIGITAL ADVERTISING AGENCY 
    DIGITAL MARKETING 
    EMAIL MARKETING 
    ENVIROMEDIA SOCIAL MARKETING 
    EVENT MARKETING 
    EVENT MARKETING AGENCIES 
    EVENT MARKETING AND PROMOTIONS 
    EVENT MARKETING COMPANIES 
    EVENT MARKETING PROMOTION 
    EVENT MARKETING PROMOTIONS 
    EXPERIENTIAL MARKETING 
    EXPERIENTIAL MARKETING AGENCIES 
    EXPERIENTIAL MARKETING AGENCY 
    FIELD MARKETING AGENCY 
    FULL SERVICE ADVERTISING AGENCIES 
    FULL SERVICE MARKETING AGENCY 
    FURNITURE MARKETING 
    FURNITURE RETAILING 
    GUERILLA MARKETING 
    GUERILLA MARKETING. SOCIAL MEDIA AGENCY 
    HOME FURNISHING INDUSTRY 
    HOME FURNISHING MARKETING 
    INTEGRATED MARKETING 
    INTEGRATED MARKETING AGENCIES 
    INTEGRATED MARKETING AGENCY 
    INTEGRATED MARKETING COMMUNICATIONS 
    INTEGRATED MARKETING STRATEGY 
    INTERNET ADVERTISING 
    INTERNET ADVERTISING AGENCIES 
    INTERNET MARKETING 
    INTERNET MARKETING BLOGS 
    INTERNET MARKETING CAMPAIGNS 
    INTERNET MARKETING CO 
    INTERNET MARKETING SERVICES COMPANY 
    INTERNET STRATEGY 
    LEARN SOCIAL MEDIA MARKETING 
    LIST OF ADVERTISING AGENCIES 
    MARKETING AD AGENCY 
    MARKETING ADVERTISING AGENCIES 
    MARKETING AGENCIES 
    MARKETING AGENCY 
    MARKETING AND 
    MARKETING AND ADVERTISING AGENCIES 
    MARKETING AND ADVERTISING AGENCY 
    MARKETING AND ADVERTISING COMPANIES 
    MARKETING AND PROMOTIONS 
    MARKETING AND PROMOTIONS AGENCY 
    MARKETING AND PROMOTIONS COMPANIES 
    MARKETING AND SOCIAL NETWORKING 
    MARKETING COMMUNICATIONS 
    MARKETING COMMUNICATIONS AGENCIES 
    MARKETING COMMUNICATIONS AGENCY
    MARKETING COMPANIES 
    MARKETING CONSULTANT 
    MARKETING CONSULTANTS 
    MARKETING FIRM 
    MARKETING FIRMS 
    MARKETING MIX 
    MARKETING ON SOCIAL NETWORKS 
    MARKETING PROMOTION 
    MARKETING PROMOTION AGENCY 
    MARKETING & PROMOTIONS
    MARKETING SERVICES AGENCIES 
    MARKETING SOCIAL NETWORK 
    MARKETING SOCIAL NETWORKING 
    MARKETING STRATEGIES 
    MARKETING STRATEGY 
    MARKETING TECHNIQUES 
    MEDIA MARKETING CONSULTANTS 
    MINNEAPOLIS ADVERTISING AGENCIES 
    MOTHER ADVERTISING AGENCY 
    NAPIER MARKETING GROUP 
    NAPIERMKT.COM 
    NETWORKING AND MARKETING 
    ONLINE ADVERTISING AGENCIES 
    ONLINE ADVERTISING COMPANIES 
    ONLINE INTERNET MARKETING COMPANY 
    ONLINE MARKETING 
    ONLINE MARKETING BLOGS 
    ONLINE MARKETING TACTICS
    ONLINE MARKETING TECHNIQUES 
    ONLINE MARKETING TOOLS 
    ONLINE SOCIAL MARKETING 
    ONLINE SOCIAL MEDIA MARKETING 
    OUTSOURCING SOCIAL MEDIA MARKETING 
    PROMOTION AGENCY 
    PROMOTIONAL AGENCIES 
    PROMOTIONAL AGENCY 
    PROMOTIONAL MARKETING AGENCIES 
    PROMOTIONAL MARKETING AGENCY 
    PROMOTIONS AGENCY 
    PUBLIC RELATIONS COMPANIES BRAND IDENTITY 
    RETAIL ADVERTISING AGENCY 
    SALES PROMOTION AGENCIES 
    SALES PROMOTION AGENCY 
    SEO AND SOCIAL MEDIA 
    SEO AND SOCIAL MEDIA MARKETING 
    SEO SOCIAL MEDIA 
    SEO SOCIAL MEDIA MARKETING 
    SMALL ADVERTISING AGENCIES 
    SMALL BUSINESS SEARCH ENGINE MARKETING 
    SMALL BUSINESS SOCIAL MEDIA MARKETING 
    SMARTEST MARKETING GUY IN MINNESOTA 
    SMARTEST MARKETING GUY IN THE FURNITURE INDUSTRY
    SMARTEST MARKETING GUY IN THE U.S. 
    SMARTEST MARKETING GUY IN THE WORLD 
    SOCIAL 
    SOCIAL4RETAIL.COM 
    SOCIAL BOOKMARKING MARKETING 
    SOCIAL EMAIL MARKETING 
    SOCIAL FOR RETAIL 
    SOCIAL INTERNET MARKETING 
    SOCIALLY RESPONSIBLE MARKETING 
    SOCIAL MARKETING 
    SOCIAL MARKETING ADVERTISING 
    SOCIAL MARKETING AGENCIES 
    SOCIAL MARKETING AGENCY
    SOCIAL MARKETING BLOG 
    SOCIAL MARKETING CAMPAIGN 
    SOCIAL MARKETING CAMPAIGNS 
    SOCIAL MARKETING COMPANIES 
    SOCIAL MARKETING COMPANY 
    SOCIAL MARKETING CONCEPT 
    SOCIAL MARKETING CONFERENCE 
    SOCIAL MARKETING CONSULTANT 
    SOCIAL MARKETING DEFINITION 
    SOCIAL MARKETING EXAMPLES 
    SOCIAL MARKETING FIRM 
    SOCIAL MARKETING FIRMS 
    SOCIAL MARKETING GURU 
    SOCIAL MARKETING JOBS 
    SOCIAL MARKETING LISTSERV 
    SOCIAL MARKETING MEDIA 
    SOCIAL MARKETING OPTIMIZATION 
    SOCIAL MARKETING PLAN 
    SOCIAL MARKETING PLATFORM 
    SOCIAL MARKETING QUARTERLY 
    SOCIAL MARKETING SERVICES 
    SOCIAL MARKETING SITES 
    SOCIAL MARKETING SOFTWARE 
    SOCIAL MARKETING STRATEGIES 
    SOCIAL MARKETING STRATEGY 
    SOCIAL MARKETING TACTICS 
    SOCIAL MARKETING TOOLS 
    SOCIAL MARKETING TRAINING 
    SOCIAL MEDIA ADVERTISING
    SOCIAL MEDIA ANALYTICS 
    SOCIAL MEDIA AND MARKETING 
    SOCIAL MEDIA BLOGS 
    SOCIAL MEDIA CONSULTANTS 
    SOCIAL MEDIA CONSULTING 
    SOCIAL MEDIA EXPERT 
    SOCIAL MEDIA FOR MARKETING 
    SOCIAL MEDIA IN MARKETING 
    SOCIAL MEDIA MARKETER 
    SOCIAL MEDIA MARKETERS 
    SOCIAL MEDIA MARKETING 
    SOCIAL MEDIA MARKETING AGENCIES 
    SOCIAL MEDIA MARKETING AGENCY 
    SOCIAL MEDIA MARKETING BLOG 
    SOCIAL MEDIA MARKETING CAMPAIGN 
    SOCIAL MEDIA MARKETING COMPANIES 
    SOCIAL MEDIA MARKETING COMPANY 
    SOCIAL MEDIA MARKETING CONSULTANT 
    SOCIAL MEDIA MARKETING CONSULTING 
    SOCIAL MEDIA MARKETING EXPERTS 
    SOCIAL MEDIA MARKETING FIRM 
    SOCIAL MEDIA MARKETING FIRMS 
    SOCIAL MEDIA MARKETING FOR BUSINESS 
    SOCIAL MEDIA MARKETING MACHINES 
    SOCIAL MEDIA MARKETING MANAGEMENT 
    SOCIAL MEDIA MARKETING MANAGER 
    SOCIAL MEDIA MARKETING MINNEAPOLIS 
    SOCIAL MEDIA MARKETING OPTIMIZATION 
    SOCIAL MEDIA MARKETING PLAN 
    SOCIAL MEDIA MARKETING SEO 
    SOCIAL MEDIA MARKETING SERVICE 
    SOCIAL MEDIA MARKETING SERVICES 
    SOCIAL MEDIA MARKETING SOFTWARE 
    SOCIAL MEDIA MARKETING STATISTICS 
    SOCIAL MEDIA MARKETING STRATEGIES 
    SOCIAL MEDIA MARKETING STRATEGY 
    SOCIAL MEDIA MARKETING TACTICS 
    SOCIAL MEDIA MARKETING TECHNIQUES 
    SOCIAL MEDIA MARKETING TEMPLATE 
    SOCIAL MEDIA MARKETING TIPS 
    SOCIAL MEDIA MARKETING TOOLS 
    SOCIAL MEDIA MARKETING TRAINING 
    SOCIAL MEDIA MARKETING WEBINAR 
    SOCIAL MEDIA MONITORING TOOLS 
    SOCIAL MEDIA NETWORKING
    SOCIAL MEDIA NETWORKS 
    SOCIAL MEDIA OPTIMIZATION 
    SOCIAL MEDIA OPTIMIZATION COMPANY 
    SOCIAL MEDIA OPTIMIZATION SERVICES 
    SOCIAL MEDIA SEO 
    SOCIAL MEDIA STRATEGY 
    SOCIAL MEDIA TOOLS 
    SOCIAL MEDIA TRAINING 
    SOCIAL NETWORK 
    SOCIAL NETWORK ADVERTISING 
    SOCIAL NETWORK AND MARKETING 
    SOCIAL NETWORKING 
    SOCIAL NETWORKING ADVERTISING 
    SOCIAL NETWORKING AS A MARKETING TOOL 
    SOCIAL NETWORKING FOR MARKETING 
    SOCIAL NETWORKING MARKET 
    SOCIAL NETWORKING MARKETING 
    SOCIAL NETWORKING MARKETING COMPANIES 
    SOCIAL NETWORKING MARKETING PLAN 
    SOCIAL NETWORKING MARKETING SERVICES 
    SOCIAL NETWORKING MARKET SHARE 
    SOCIAL NETWORKING SITES 
    SOCIAL NETWORK MARKET 
    SOCIAL NETWORK MARKETING 
    SOCIAL NETWORK MARKETING PLAN 
    SOCIAL NETWORK MARKETING SERVICES 
    SOCIAL NETWORK MARKETING STRATEGY 
    SOCIAL NETWORK MARKET SHARE 
    SOCIAL NETWORKS 
    SOCIAL NETWORKS AND MARKETING 
    SOCIAL NETWORKS MARKETING 
    SOCIAL ONLINE MARKETING 
    SOCIAL SEO 
    SOCIAL WEB MARKETING 
    SUCCESSFUL SOCIAL MEDIA MARKETING 
    TELEVISION ADVERTISING AGENCY 
    TOP ADVERTISING AGENCIES 
    TOP MARKETING AGENCIES 
    TV ADVERTISING AGENCIES 
    TV ADVERTISING AGENCY 
    TWITTER MARKETING 
    USING SOCIAL MEDIA FOR MARKETING 
    USING SOCIAL NETWORKING FOR MARKETING 
    U.S. MARKETING & PROMOTIONS AGENCY INC 
    VIDEO MARKETING 
    VIRAL MARKETING 
    VIRAL MARKETING COMPANIES 
    WEB 2.0 MARKETING 
    WEB MARKETING 
    WEB MARKETING ADVERTISING 
    WEB MARKETING CONSULTANTS 
    WEB MARKETING FIRM 
    WEB MARKETING STRATEGIES 
    WEB MARKETING TOOLS 
    WEBSITE ADVERTISING AGENCY 
    WEBSITE MARKETING 
    WHAT IS NETWORKING 
    WHAT IS SEO 
    WHAT IS SOCIAL MARKETING
    WHAT IS SOCIAL MEDIA MARKETING 
    WHY SOCIAL MEDIA MARKETING ​

    All

    RSS Feed

Picture

home

About Us

Contact us

commitment to our veterans

social marketing platforms

marketing integration


technologies for retailers

home furnishing's industry

free marketing help desk

our RETAIL rants blog


the beginners guide to marketing

Picture



​​content provided by free

​napier marketing group, inc.


CATEGORY EXPERIENCE

Home Furnishings • Consumer Durables • Retail • Trade • Consumer Products • Printing-Publication • Technology • Entertainment Partnerships • Furniture Stores  •  
​Social • Digital • Business Transformation – Corporate Turnaround • Marketing • Sales & Sales Management • Business Development • Brand Management • Home Furnishing Marketing • Furniture Retail Strategy • Marketing, Advertising & Promotion  • Staff Management • Product Positioning • Strategic Partnerships • Product Pricing • Trade Show Management & Presentations • Strategic Planning • Marketing Communications • Product Differentiation • Marketing Strategy / Execution • Online Marketing ​

​Napier Marketing Group
​is Located In Ft. Myers, Florida
billnapier@napiermkt.com
​612.217.1297


Picture

© 2007 – 2022 Copyright Napier Marketing Group Inc. All Rights Reserved. No use, publication or reuse is permitted without express written authorization.
Website design and maintenance provided by 
Napier Marketing Group Inc.
Ft. Myers, Florida
- www.napiermkt.com - 
- billnapier@napiermkt.com -
- (612-217-1297) -

Picture
Contact Us
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk