Is Your Retail Website Being Commoditized In Search?
Probably YES And Here Is Why.
Gone are the days when your website is your primary discovery search tool, why, because social media is fast becoming the primary search tool for virtually everything; product recommendations, unique furniture styles and functions, how to do things, where to go, and even apartment tours.
People do not search for basic items like “furniture or furniture stores near me” as they used to. Now they search for unique items with function, small space furniture, and other specific search needs.
Social media has quickly become the sales funnel path that your potential customers and followers utilize, from discovering your product on social media to making a purchase.
People do not search for basic items like “furniture or furniture stores near me” as they used to. Now they search for unique items with function, small space furniture, and other specific search needs.
Social media has quickly become the sales funnel path that your potential customers and followers utilize, from discovering your product on social media to making a purchase.
Consider a TikTok video I saw from a Dublin furniture store showing a sectional with multiple unique functions.
It was 12 seconds long and it has 482,000 likes and over 2,000 conversations.
https://www.tiktok.com/@americanfurnituredublin/video/7136757564150287662?is_from_webapp=1&sender_device=pc
The video was done by an in-house salesperson. I wonder how many people bought that product, or even better, visited the store’s website. There is no way a picture(s), or their furniture URL could have shown these unique attributes and the ease of using them as visually as this. And it was on a social media platform, get it now?
It was 12 seconds long and it has 482,000 likes and over 2,000 conversations.
https://www.tiktok.com/@americanfurnituredublin/video/7136757564150287662?is_from_webapp=1&sender_device=pc
The video was done by an in-house salesperson. I wonder how many people bought that product, or even better, visited the store’s website. There is no way a picture(s), or their furniture URL could have shown these unique attributes and the ease of using them as visually as this. And it was on a social media platform, get it now?
Websites are quickly becoming more obsolete as a stand-alone destination.
They are merely a shopping tool, not a browsing tool. Our target markets are engaging with content on Instagram, TikTok, Facebook, YouTube, Pinterest, and even Reddit.
If you look at the "FINANCIAL NUMBERS" associated with the e-commerce website business vs. Social Media, you MUST take notice.
First The website builders market
If you look at the numbers, you see slow and steady growth. At this juncture, pretty much every business has a website and/or an e-commerce website. ( Referenced by: https://www.factmr.com/report/website-builders-market )
Now let's look at e-commerce sales. HOW MUCH BUSINESS IS DONE ONLINE IN U.S 2023
About $1.119 trillion
U.S. e-commerce sales grew to about $1.119 trillion in 2023 from $1.040 trillion in 2022 (7.6% growth). Meanwhile, total retail sales grew to about $5.088 trillion in 2023 from about $4.904 trillion in 2022 (3.8%). Feb 26, 2024
In 2023, U.S. e-commerce represented 22.0% of total retail sales, according to Digital Commerce 360 analysis of U.S. Department of Commerce data. That compares with 21.2% penetration in 2022.
So there is growth, but it isn't a huge growth at all.
In 2023, U.S. e-commerce represented 22.0% of total retail sales, according to Digital Commerce 360 analysis of U.S. Department of Commerce data. That compares with 21.2% penetration in 2022.
So there is growth, but it isn't a huge growth at all.
Now let's look at Social Media's Sales Growth. Before we do, here are some interesting statistics to digest.
Customers
- 60% of business-to-consumer (B2C) brands get their customers through social media. 77% of businesses use social media to reach customers, and 41% of small businesses rely on it as a revenue driver.
- 76% of social media users have purchased something they saw on social media
While the purchase pathway varies—with 11% buying immediately, 44% deferring online purchases for later, and 21% opting to buy in-store—the 76% of users who have bought a product based on a brand’s social media post reflects how social media has changed the face of retail.
Did you read our post about Blogs? https://lnkd.in/eyyXnXcY
This is an excellent example of how they increase leads and sales. People ENGAGE with Relevant Content....and the BUY STUFF! That is exactly why Social Media is and will be the primary e-commerce platform in the coming years
NEW YORK; Jan. 4, 2022 –
A new study by Accenture (NYSE:ACN) found that the $492 billion global social commerce industry is expected to grow three times as fast as traditional ecommerce to $1.2 trillion by 2025.
A new study by Accenture (NYSE:ACN) found that the $492 billion global social commerce industry is expected to grow three times as fast as traditional ecommerce to $1.2 trillion by 2025.
Growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spending by 2025. (https://newsroom.accenture.com/news/2022/shopping-on-social-media-platforms-expected-to-reach-1-2-trillion-globally-by-2025-new-accenture-study-finds )
SO...buy 2025, Social Media Sales Will Outpace Traditional E-commerce ... AND THAT IS IN JUST 3 YEARS!
SO...buy 2025, Social Media Sales Will Outpace Traditional E-commerce ... AND THAT IS IN JUST 3 YEARS!
People are starving for content, NOT just pretty pictures, unless they are positioned with engaging content, not just specifications. Traditional website/e-commerce website's content STINKS. It's Pedestrian at best. It has basic content that manufacturers push out to ALL their retailers....NOTHING unique, NO SHORT VIDEOS, NO BLOGS, just BASCIC everything
We are marketing to the “ME” generation today, and their influence on purchasing "your stuff" growing exponentially. They are tech-savvy and are abandoning traditional search in favor of social media to find what they want/need. If you don’t embrace this trend and fact, you may be abandoned too.
I am addressing this trend very aggressively, embracing and implementing new strategies and tactics to grow your business using social media platforms and more.
We are marketing to the “ME” generation today, and their influence on purchasing "your stuff" growing exponentially. They are tech-savvy and are abandoning traditional search in favor of social media to find what they want/need. If you don’t embrace this trend and fact, you may be abandoned too.
I am addressing this trend very aggressively, embracing and implementing new strategies and tactics to grow your business using social media platforms and more.
conclusion
Do NOT ignore this trend. It is Real and it is the future of e-commerce. The numbers do not lie! Ignore them and your e-commerce website and business will be irrelevant
Contact me anytime for research, insights and me at: [email protected]
