​Megatrends on social media you need to know to grow your business in 2020

Social media is now the inseparable part of every marketing strategy. Since this industry is changing continually, you need to be ready to take suitable measures to outdo your competitors.
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In this article, we are going to summarize some important trends in social media in 2020.

​Organic influencers

The influencer marketing budget of many businesses is increasing year by year. More than 60 percent of marketers consider influencer marketing to be the most effective means of brand awareness. But the thing is that the cost of influencers, especially celebrities, has skyrocketed in recent years. So, collaborating with Nano-Organic-influencers is a probable trend in the years to come. In fact, you will not have to necessarily pay them to broadcast your brand. You need to be careful in finding niche relevant influencers. According to Social Tradia, many influencers on Instagram cannot engage well with their audience and want to sell their Instagram accounts. 

​Live

The more organic and humanized you appear on social media, the more trustworthy you seem in the public eye. More than 90 percent of people do not want to interact with selling robots, in spite of face-to-face relationships. Live features are visual interactions social services are providing. It has already become a trend on different social media platforms. You need to go live on a regular basis to make your followers feel comfortable with your brand.

​Shopping features

Online shopping has become prevalent in recent decades. Many people prefer to buy (or at least search) online to avoid spending time and energy in real shops. But there is a new trend among people to search for a product and finally buy it on social media. For example, the shopping feature on Instagram is increasingly gaining fame as you can buy a product with just a few clicks right then and there.

​Augmented Reality

Augmented reality technology makes the real objects virtual in order to enhance our image of those objects.

Snapchat is a pioneer among other social media platforms in using AR technology. For example, you can convert your picture into a 3D emoji and experience yourself in a new world. 
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Brands are increasingly using it to boost their sales. You can provide your customers with virtual stores so that they can try out your products/services and buy them directly.

​Storytelling

​Traditional advertisement methods have already been undergoing radical changes. Modern features of digital marketing and also new appetites of younger generations have caused a huge difference in the marketing approaches. Formal and mechanical means of broadcasting your brand is not an efficient way to build sales funnel. Brand storytelling has become a major trend in marketing, especially on social media. You have to tell your story such that your customers feel they are part of it. So, using this approach in your content marketing is strongly recommended.

​Chatbots

Chatbots are software programs equipped with artificial neural networks to perform a conversation between customers and brands. Chatbots are increasingly becoming a major trend as the most efficient means of online communication.