Everything To Know About Marketing & Business Strategy
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk

​Megatrends on social media you need to know to grow your business in 2020

Social media is now the inseparable part of every marketing strategy. Since this industry is changing continually, you need to be ready to take suitable measures to outdo your competitors.
​
In this article, we are going to summarize some important trends in social media in 2020.

​Organic influencers

The influencer marketing budget of many businesses is increasing year by year. More than 60 percent of marketers consider influencer marketing to be the most effective means of brand awareness. But the thing is that the cost of influencers, especially celebrities, has skyrocketed in recent years. So, collaborating with Nano-Organic-influencers is a probable trend in the years to come. In fact, you will not have to necessarily pay them to broadcast your brand. You need to be careful in finding niche relevant influencers. According to Social Tradia, many influencers on Instagram cannot engage well with their audience and want to sell their Instagram accounts. 

​Live

The more organic and humanized you appear on social media, the more trustworthy you seem in the public eye. More than 90 percent of people do not want to interact with selling robots, in spite of face-to-face relationships. Live features are visual interactions social services are providing. It has already become a trend on different social media platforms. You need to go live on a regular basis to make your followers feel comfortable with your brand.

​Shopping features

Online shopping has become prevalent in recent decades. Many people prefer to buy (or at least search) online to avoid spending time and energy in real shops. But there is a new trend among people to search for a product and finally buy it on social media. For example, the shopping feature on Instagram is increasingly gaining fame as you can buy a product with just a few clicks right then and there.

​Augmented Reality

Augmented reality technology makes the real objects virtual in order to enhance our image of those objects.

Snapchat is a pioneer among other social media platforms in using AR technology. For example, you can convert your picture into a 3D emoji and experience yourself in a new world. 
​
Brands are increasingly using it to boost their sales. You can provide your customers with virtual stores so that they can try out your products/services and buy them directly.

​Storytelling

​Traditional advertisement methods have already been undergoing radical changes. Modern features of digital marketing and also new appetites of younger generations have caused a huge difference in the marketing approaches. Formal and mechanical means of broadcasting your brand is not an efficient way to build sales funnel. Brand storytelling has become a major trend in marketing, especially on social media. You have to tell your story such that your customers feel they are part of it. So, using this approach in your content marketing is strongly recommended.

​Chatbots

Chatbots are software programs equipped with artificial neural networks to perform a conversation between customers and brands. Chatbots are increasingly becoming a major trend as the most efficient means of online communication.
Picture

home

About Us

Contact us

commitment to our veterans

social marketing platforms

marketing integration


technologies for retailers

home furnishing's industry

free marketing help desk

our RETAIL rants blog


the beginners guide to marketing

Picture



​​content provided by free

​napier marketing group, inc.


CATEGORY EXPERIENCE

Home Furnishings • Consumer Durables • Retail • Trade • Consumer Products • Printing-Publication • Technology • Entertainment Partnerships • Furniture Stores  •  
​Social • Digital • Business Transformation – Corporate Turnaround • Marketing • Sales & Sales Management • Business Development • Brand Management • Home Furnishing Marketing • Furniture Retail Strategy • Marketing, Advertising & Promotion  • Staff Management • Product Positioning • Strategic Partnerships • Product Pricing • Trade Show Management & Presentations • Strategic Planning • Marketing Communications • Product Differentiation • Marketing Strategy / Execution • Online Marketing ​

​Napier Marketing Group
​is Located In Ft. Myers, Florida
billnapier@napiermkt.com
​612.217.1297


Picture

© 2007 – 2022 Copyright Napier Marketing Group Inc. All Rights Reserved. No use, publication or reuse is permitted without express written authorization.
Website design and maintenance provided by 
Napier Marketing Group Inc.
Ft. Myers, Florida
- www.napiermkt.com - 
- billnapier@napiermkt.com -
- (612-217-1297) -

Picture
Contact Us
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk