Top Marketing Tips for 2020: Starting Your Own Business

The New Year is a perfect time for you to start working on a new business idea. Of course, you want your business to progress, because if it’s not progressing, it’s either going backwards or stagnating, and you cannot stand still in business.
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It’s a brilliant idea to have a vision in place of what you would like your business to achieve in 2020. This means that you need to think about marketing and your brand. Below are some of our top marketing tips for 2020:

​You Need an Amazing Brand

If you’ve never considered your business’s brand, then you need to start thinking about it now. If, however, you already have a brand for your business, then maybe you should think about how you can freshen it up for the new year. Your brand is the basis of your marketing plan, so it’s important to build a brand that reflects your company. 

​Think About Your Personal Brand

The most important part of a brilliant brand (especially in a small business), is you! It is important to build a strong personal brand. After all, the business is you!

​Go Online

Setting up a website is one of the first things you need to do once you’ve chosen to open a business. Even if you don’t want to sell products online, you still need to have an online presence. Websites can help attract potential customers and establish your brand. They can also be personalised to fit your needs.

Once you have done this, you need to also ensure that your website can be accessed by both mobile devices and desktops. 57% of internet searches in 2018 were from a mobile device, so this is extremely important.
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When your website is fully set up, then you can begin marketing your business online. You could choose to market it on social media platforms, contact your customers through email marketing, you could start a blog, or maybe you could sign up to LinkedIn. Decide which best suits your business before you begin. The more people you reach with your marketing, the higher the number of potential customers you could gain.

​Advertise Locally

Of course, advertising on the internet can help you reach a wider audience, but it is also important to advertise to the people who live nearby. They are likely to be the people who use your business on a regular basis. There are lots of ways you can advertise, including by introducing promotions, advertising in local newspapers or advertising at local exhibitions by using display boards explaining all about you and your company. Display boards from sites like Discount Displays are a great way to advertise your business. Visit
discountdisplays.co.uk to see what they can offer you. Not only do they offer some amazing deals, but they also design and print your displays in-house to meet your requirements.

Every business needs a good marketing campaign because the amount of competition in the market is continually increasing. Getting new customers is important to every business, and marketing has been proven as a way of achieving this. If you don’t market your business successfully, your competitors will overtake you, so you need to make sure that you market your business well and stand out from the crowd.