Marketing With Instagram: 5 Tips For A Killer Strategy In 2021
With an audience of a hefty 1 billion people and growing, marketing with Instagram is powerful for brands. Though it’s still struggling to catch up with Facebook in terms of reach, the engagement levels on Instagram are often much higher, particularly for companies.
Instagram users actually like connecting with businesses, with 90% of users saying that they follow at least one. Now that your consumers are spending more time than ever online, you have an even better opportunity to make a difference with your marketing campaign.
So, where do you start?
Despite the arrival of various new features in 2020, from Instagram Reels to the ever-popular Instagram Shop, what most companies need is to check their foundations.
Here’s how you can circle back to the basics, redefine your strategy, and prepare for the future of Instagram in 2021.
Instagram users actually like connecting with businesses, with 90% of users saying that they follow at least one. Now that your consumers are spending more time than ever online, you have an even better opportunity to make a difference with your marketing campaign.
So, where do you start?
Despite the arrival of various new features in 2020, from Instagram Reels to the ever-popular Instagram Shop, what most companies need is to check their foundations.
Here’s how you can circle back to the basics, redefine your strategy, and prepare for the future of Instagram in 2021.
1. Use An Instagram Growth Service
If you haven’t already begun experimenting with Instagram Growth services, this is the year to start. With so much competition for your customer’s attention, it pays to have extra help with your social media marketing strategy.
Using an Instagram Growth service can give you the boost you need to start reaching the right people online. It increases your credibility, opens the door to new followers, and gives you a platform for growth. However, that’s only if you use the right kind of service.
No matter what, you should never buy fake Instagram followers or bots that are just there to pad out your follower numbers. Instead, you need a growth service that delivers new opportunities to your brand through real, authentic people. These companies will gain you real Instagram followers by targeting users already following similar accounts. The best Instagram growth services will unlock both growth and engagement.
Using an Instagram Growth service can give you the boost you need to start reaching the right people online. It increases your credibility, opens the door to new followers, and gives you a platform for growth. However, that’s only if you use the right kind of service.
No matter what, you should never buy fake Instagram followers or bots that are just there to pad out your follower numbers. Instead, you need a growth service that delivers new opportunities to your brand through real, authentic people. These companies will gain you real Instagram followers by targeting users already following similar accounts. The best Instagram growth services will unlock both growth and engagement.
2. Optimize Your Instagram Profile
How good is your Instagram profile? Does it make it easier for users to find your business and connect with your brand? Is there a way that you can make your profile stand out, or use it to showcase your personality?
The first step in optimizing your Instagram profile is to make sure you’re using a Business account. Personal accounts are great, but Business accounts offer extra features.
The first step in optimizing your Instagram profile is to make sure you’re using a Business account. Personal accounts are great, but Business accounts offer extra features.
Your Business account comes with access to Instagram analytics so you can see what kind of content works best for your company. The account also comes with CTA buttons for your profile, and other handy extras.
Once you have your Business account, make sure that your Instagram bio fully explains what your business does. Your customers and followers should see the right keywords and #hashtags related to your business, as well as any necessary contact buttons. Other points to consider include:
Don’t forget to spruce up your bio with emojis and hashtags too. While hashtags make you more searchable, the emojis bring a touch of fun to your profile.
Once you have your Business account, make sure that your Instagram bio fully explains what your business does. Your customers and followers should see the right keywords and #hashtags related to your business, as well as any necessary contact buttons. Other points to consider include:
- Your profile picture: Use an image that makes sense to your brand. A snap of your logo might be a good choice for a business, while a service provider could use a picture of themselves. Smiling human beings are easier to relate to.
- Your grid and highlights: The Instagram grid (all your content), and your highlights should follow a similar theme. Make sure that the colors and pictures you use align with your brand identity. A consistent set of colors and filters is key.
- Your link: The link in your bio is one of the most valuable tools you’ll have on Instagram. It drives people back to your website and boosts your chance of conversions. Since you only get space for one link on your bio, expand your options with a link in bio tool instead.
Don’t forget to spruce up your bio with emojis and hashtags too. While hashtags make you more searchable, the emojis bring a touch of fun to your profile.
3. Take Advantage Of Instagram Ads
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Sometimes, marketing with Instagram is all about planning and producing engaging organic content. Other times, you need a little extra boost to grab the attention of your audience. Instagram Ads can be a valuable way to generate growth for many businesses. Yes, you do need to pay for the campaigns, but in return, you get a lot of features, such as:
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Just like most paid advertising campaigns for social media, Instagram comes with a variety of options to fit your budget, and brand. You can create Stories ads, feature on the Instagram Feed, or work with the Explore page. As your ad runs, you’ll have full access to Instagram Insights so you can track what’s working for your campaigns.
4. Use Instagram Analytics Tools
The only reliable way to continue generating better outcomes for your business, is to understand what’s already driving results. Redefining your Instagram strategy for 2021 means looking back over your previous successes, and failures, to get a better overview on where to go next.
The first place to start with your research is on Instagram Insights. With your Business Account, you’ll have access to all the information you need about your audience and engagement levels. You can track your follower growth, and how it’s changed over time.
The first place to start with your research is on Instagram Insights. With your Business Account, you’ll have access to all the information you need about your audience and engagement levels. You can track your follower growth, and how it’s changed over time.
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Using Instagram Insights, you can build a better customer profile to use when you’re creating content for your account. The more you know about your audience, the easier it is to find content that appeals to them. You’ll also be able to see which of your posts get the most engagement, which should be a great hint to what you need to do more of.
Don’t forget to check the best times to post on your Instagram account too. You can use your audience insights to see when people are most likely to be online.
As great as Instagram’s built-in Insights are, they can be a little limited in some cases. If you want more information, try:
Don’t forget to check the best times to post on your Instagram account too. You can use your audience insights to see when people are most likely to be online.
As great as Instagram’s built-in Insights are, they can be a little limited in some cases. If you want more information, try:
- Iconosquare: (Starting at $29 per month): This 30-in-1 Instagram analytics solution allows you to schedule new posts for your social strategy, monitor what other people are saying about your brand, and track data from all of your posts. There’s also extra support for things like Instagram Stories analytics, and competitor tracking
- SquareLovin: (Free): Great for gaining more follower insights, SquareLovin’s free Instagram tool provides all the information you might want to perform an analysis on your Instagram progress. You can find out which are the best times to post and analyse post performance too.
- Sprout Social: (Starting at $99 per month): Sprout Social is a comprehensive Instagram analytics tool, and a solution for your full social media strategy. You can schedule and queue posts, create an all-in-one inbox, and build your own content calendar. There are monitoring systems for keywords, profiles, and keywords, and various extra features too.
- Crowdfire: (Free): There are paid versions of Crowdfire available, but you can access the free version too if you only want to link up to 3 accounts. This product allows marketers to measure post performance, schedule content, and track mentions of their company. You can even curate content from around the web.
5. Cross-Promotion
Finally, making the most of your marketing with Instagram means not relying exclusively on one platform. While it’s great to build a following on one of the world’s most popular visual platforms, you could be missing out if you’re not exploring other avenues too.
Cross promote your brand in other social environments, as well as through things like email marketing, PPC, and AdWords. The more strategies you try, the more reach you’ll get. Some of your customers won’t necessarily be on Instagram.
If you have a solid email list, remember to ask your email followers to come and check you out on Instagram, you can include a button in your message to make this easier. At the same time, using your link-in-bio tool, make sure your Instagram followers can find your email signup page.
By far, one of the easiest ways to cross-promote from Instagram is to share pictures and content on Facebook too. All you need to do is go into your profile on Instagram, tap settings, and hit “Account”. From there, select “Sharing to Other Apps,” then select Facebook and log-in. By default, your Instagram will account to your personal profile, but you can switch that to a specific page.
Cross promote your brand in other social environments, as well as through things like email marketing, PPC, and AdWords. The more strategies you try, the more reach you’ll get. Some of your customers won’t necessarily be on Instagram.
If you have a solid email list, remember to ask your email followers to come and check you out on Instagram, you can include a button in your message to make this easier. At the same time, using your link-in-bio tool, make sure your Instagram followers can find your email signup page.
By far, one of the easiest ways to cross-promote from Instagram is to share pictures and content on Facebook too. All you need to do is go into your profile on Instagram, tap settings, and hit “Account”. From there, select “Sharing to Other Apps,” then select Facebook and log-in. By default, your Instagram will account to your personal profile, but you can switch that to a specific page.
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Remastering Marketing With Instagram
In 2021, Instagram is still one of the most powerful tools for social media marketing around. However, it’s important to ensure that you know how to take full advantage of the platform. With the five tips above, you can refine and rework your Instagram strategy to generate better results. Why not make this year the best one you’ve had on Instagram yet?
