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The Meteoric Rise Of Instagram As A Marketing Platform
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Power Of ImageryYou know that annoying prompt that appears on your news feed asking you to join Instagram which you kept ignoring? If you are a business owner, artist or someone looking to create something revolutionary, this is where you kick yourself in the head.
You just threw away the keys for a chance to break into the big leagues of business, my friend.
Instagram has wrested away most of Facebook’s marketing strength through the sheer simplicity and brilliance of its interface and marketing. So much so that Facebook has seen it fit to buy Instagram off the market.
Yep, it’s that good!
You just threw away the keys for a chance to break into the big leagues of business, my friend.
Instagram has wrested away most of Facebook’s marketing strength through the sheer simplicity and brilliance of its interface and marketing. So much so that Facebook has seen it fit to buy Instagram off the market.
Yep, it’s that good!
Starting Out
Before you scramble for your keyboard, there are a few things that you might need to plan first.
Instagram is in no way niche dependent, and you are only truly limited by your imagination. I’ve actually seen a woman who runs a cookery show and moonlights as a confused hip-hop artist. I’m serious!
The key is to find innovative ways to market your brand and in the process, yourself. Look around for inspiration online, there are bound to be several contenders who can floor you with stuff you never thought possible.
Build Your Instagram Strategy
The best way to get started here would be to try a mock campaign on your own. If you don’t have an Instagram account yet, now would be a great time to get it.
Get some research done on what popular people in your niche are doing with their Instagram accounts for business. Collect the most appealing ones and see how you can make them even better.
You need to create targets and goals for your campaign that are realistic and measurable. The need to document here becomes critical and so you need to have metrics in place. Here are a few things you might include:
1. Increase product sales
2. Increase traffic to your website
3. Increase brand awareness
Crafting a mission statement can help you a great deal when it comes to keeping your eye on the ball. This will be in place to prevent you from using Instagram like other social mediums like Twitter or Facebook.
Something like:
Read more - click the box below
Before you scramble for your keyboard, there are a few things that you might need to plan first.
Instagram is in no way niche dependent, and you are only truly limited by your imagination. I’ve actually seen a woman who runs a cookery show and moonlights as a confused hip-hop artist. I’m serious!
The key is to find innovative ways to market your brand and in the process, yourself. Look around for inspiration online, there are bound to be several contenders who can floor you with stuff you never thought possible.
Build Your Instagram Strategy
The best way to get started here would be to try a mock campaign on your own. If you don’t have an Instagram account yet, now would be a great time to get it.
Get some research done on what popular people in your niche are doing with their Instagram accounts for business. Collect the most appealing ones and see how you can make them even better.
You need to create targets and goals for your campaign that are realistic and measurable. The need to document here becomes critical and so you need to have metrics in place. Here are a few things you might include:
1. Increase product sales
2. Increase traffic to your website
3. Increase brand awareness
Crafting a mission statement can help you a great deal when it comes to keeping your eye on the ball. This will be in place to prevent you from using Instagram like other social mediums like Twitter or Facebook.
Something like:
Read more - click the box below
