How to Build a Brand on Instagram: 7 Helpful Tips

​Instagram is an excellent platform to build a brand. This guide lists 7 helpful tips on how to build a brand on Instagram.

When building a brand in these times you have almost too many options. Marketing tactics seem overwhelming and choosing the wrong strategy could cost you. Instagram is different.

The platform hosts an astonishing 1 billion active users each month making it the perfect vessel to market your brand. How do you do it, you might ask. We've got it covered. We are going to show you exactly how to build a brand on Instagram with 7 useful tips. 

​1. Strong Partnership 

When marketing your brand you want to find others with like minded niches. Finding a connection with an established influencer is a great way to increase traffic on your Instagram.

Depending on the number of followers they have, they might give you mention on their site for free. In other cases, trades or deals might be offered to benefit both parties.
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Finding a non-profit or good cause that supports your brand is a great look for you. Linking up with these businesses shows support of the community and can help with positive recognition.

​2. Use Hashtags

​When you post you should have between 3 and 5 relevant hashtags attached to each post. Using relevant hashtags will increase your visibility on the platform. Use a platform to find key phrases and hashtags that will work for your niche.

Here are the 16 Best Hashtag Tracking Tools to Monitor Hashtags (2020)

​3. Grow Your Followers

With more followers comes more marketing. The more you engage with people in your niche the more you will see traffic on your Instagram. Connect with established accounts that follow your competitors and be sure to comment on their content.

In some cases, it becomes prudent to buy Instagram followers to jumpstart the marketing process. Whatever you choose to do be sure to stay connected. 

​4. Smart Scheduled Posting

You may find that you have a lot of content but you are unsure of when to post. Do your research to find the best times of day to post for your niche. Posting at these peak times means higher engagement.
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Schedule out a week at a time when and what you will be posting so you can curate the perfect Instagram.

​5. Use Stories

​The Stories portion of Instagram allows you to connect with your audience in a unique and fun way. These stories only appear from 24 hours and can help you captivate a stagnant follower. Be fun and creative with the stories, and make sure that they are engaging.

​6. Utilize Analytics

​Analyzing your activity will help you determine what content is working and what is not. When you understand what is engaging your target audience you can fine-tune and create more relatable content.

​7. Post Videos 

Instagram has finally updated its video length from 15 seconds to 60 seconds. With the added time you can use this as an opportunity to do a promotional video or tutorial or even just a shout out to your followers.
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Take the time to make sure that the quality of the video is clear and brand-focused. 

​How to Build a Brand on Instagram 

With these 7 tips on how to build a brand on Instagram, there is no reason not to start today! Do your research to find your perfect audience and get marketing today!

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