6 key considerations to look up when hiring for a marketing position
Your marketing team is an important part of your company and plays a massive role in how your daily operations run in your business.
From digital content to design, social media management, copywriting, and many other subfields, the marketing industry has all the magic you need to maximize development in your business.
Each field in business matters, but if you fail to hire the right person for any marketing position, you might fail ultimately. Marketers have many responsibilities in a company; this includes promoting your business, setting up emails, managing social media channels, promoting content, generating leads, and much more.
Candidates in the marketing field are the core of your business success, so it's essential you know who you are hiring. So let's dive right in and find out the six key considerations you can look up for when hiring a marketing position.
6 primary considerations you should undertake when hiring in the marketing industry
1. Skills & experience
From digital content to design, social media management, copywriting, and many other subfields, the marketing industry has all the magic you need to maximize development in your business.
Each field in business matters, but if you fail to hire the right person for any marketing position, you might fail ultimately. Marketers have many responsibilities in a company; this includes promoting your business, setting up emails, managing social media channels, promoting content, generating leads, and much more.
Candidates in the marketing field are the core of your business success, so it's essential you know who you are hiring. So let's dive right in and find out the six key considerations you can look up for when hiring a marketing position.
6 primary considerations you should undertake when hiring in the marketing industry
1. Skills & experience
No matter which role you hire in the marketing industry, skills and experiences play a huge role in the hiring process. We aren't saying you always have to require your candidate to be an expert in what they do, but whether your candidate is a social media manager, copywriter, or marketing specialist, experiences directly impact their skill levels. After all, 80% of recruiting errors come from incorrect descriptions made by candidates on their resumes.
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Your business can ensure teaching many different experiences in-house; however, there are some essential skills that your candidates should have before they join your team. For example, if you hire a Facebook ads expert you need to ensure they claim they're an expert and have advanced knowledge of how Facebook ads work.
2. Look in the right places
There are many sites where junior, professional, and expert marketers hang around. To say the least, there may be too many marketers in the world, but not all of them can be the right fit for you. Here are a few sites you can consider using for hiring for a marketing position:
3. Write a clear job description
Job descriptions play a crucial role in recruiting top candidates. When you write a clear job description, in this case, about a marketing position, you need to mention the key points of what you expect from your candidate and what they can expect from you. For example:
To make it easier for you, you can try downloading job description templates so that you don't do them from scratch. Sites like LinkedIn will allow you to search for templates regarding a particular position you are trying to fill and inform you what you should include based on the industry you are targeting.
4. Evaluate soft skills
2. Look in the right places
There are many sites where junior, professional, and expert marketers hang around. To say the least, there may be too many marketers in the world, but not all of them can be the right fit for you. Here are a few sites you can consider using for hiring for a marketing position:
- Upwork: a freelance site where you'll find many freelance marketers, and what's best about it is the reviews you can see about the candidates you want to hire. Upwork shows you if most people who have been working with a freelancer you are seeking to hire are good or not. In addition, you can see ratings and reviews of what others have to say about the candidate you want to hire.
- Freelancer.com: Like Upwork, freelancer.com is widely known for hiring candidates that will charge you less money than the average range competitors ask for. For example, you might post a job opening, and many will bid on the lowest price they can give you for hiring them. Then, of course, you'll be able to see their skill level and their reviews.
- LinkedIn: a professional B2B social media network. LinkedIn was created to hire candidates and allow people to communicate business opportunities. According to a study, 80% of B2B leads come only from LinkedIn! So when you make a hire, your marketing specialists will know which platform to use.
3. Write a clear job description
Job descriptions play a crucial role in recruiting top candidates. When you write a clear job description, in this case, about a marketing position, you need to mention the key points of what you expect from your candidate and what they can expect from you. For example:
- The company's mission and goals
- What kind of skills the candidate needs to possess
- Years of experience
- Salary range & benefits
- Key requirements
To make it easier for you, you can try downloading job description templates so that you don't do them from scratch. Sites like LinkedIn will allow you to search for templates regarding a particular position you are trying to fill and inform you what you should include based on the industry you are targeting.
4. Evaluate soft skills
Anyone working in the marketing industry needs to have the required soft skills such as creativity, communication ability, a strategic mindset, and more. Ask different questions to see if the candidate is fit for a marketing position. For example, if you were hiring a marketing manager, you can ask the following questions:
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- How do you get feedback from your customers?
- Which kind of tools do you use?
- What steps do you undertake to ensure brand-building?
5. Professional development
Professional development is a crucial indicator for the success of individuals and how they directly impact the company's success as well. For example, hiring for a marketing position means hiring someone who wants to continuously learn and find out more about their passion for becoming a valuable asset to their team.
It's pretty easy to fall behind when you aren't focused on professional development and seeking to grow. However, marketers are adapting to changes more than ever, and it just keeps becoming more challenging to stay updated with the newest trends. You can imagine how many campaigns, ads, and new content gets posted every day, so it's essential to find someone who makes you stand out.
To find someone who is unique, you can consider doing the following:
- State it in your job description
- Ask them questions regarding professional development
- Look at the courses they have completed, certifications, and more.
6. Check what kind of marketing skills they have
According to a study, over 50% of marketers lack the needed skills to operate their team. Therefore, you must distinguish what level of knowledge they have in the skills you are looking for. Here are some important marketing skills your candidate should possess.
Social media skills According to a study, the average person spends around 142-145 minutes per day on social media. Therefore, your social media marketing is an essential part of your company's success. |
So, any marketing position you seek to fill should include social media skills. Here are a few skills you can look into for a social media marketer:
Content marketing skills
Over seven million blog posts get published every single day. Hence, you must stand out from the vast amount of content published each day. So, if we closely analyze this, only a marketer with the right content marketing skills can help you stand out.
Content marketers can help you measure your skills and figure out what they have to do in order to stand out from the rest. Here are some core skills that content marketers have to possess:
Wrapping it up
Well, that's about all for this article. Hopefully, you are now motivated enough to go out there and know exactly what you are doing when hiring for your new marketing position. As we said before, the marketing industry is a broad one and has many different skills that not all marketers can specialize in.
Depending on who you seek to hire, a copywriter, content writer, email marketing, or someone else, you must ensure your company's vision and goals are adequate with the candidate's skill set. By doing this, you are confirming your hire matches both ways and is beneficial for you and the new marketer joining your team in the future. After all, a great marketer wants to join a company that focuses on self-growth too!
- Social media management: seek how well the social media marketer knows how many times a day or per week to post on social media, organize their posts, and optimize their content on different social media channels.
- Problem-solving: social media algorithms change continuously, so it's important we see how our social media marketers will be adapting to these changes and how they will solve these issues that arise.
- Attention to detail: social media marketers should ensure everything is correctly set up before posting. It's pretty easy to make a mistake on social media and not even recognize it!
Content marketing skills
Over seven million blog posts get published every single day. Hence, you must stand out from the vast amount of content published each day. So, if we closely analyze this, only a marketer with the right content marketing skills can help you stand out.
Content marketers can help you measure your skills and figure out what they have to do in order to stand out from the rest. Here are some core skills that content marketers have to possess:
- SEO: It's SEO that helps your content stand out from the rest. Keywords, blog lengths, headlines, and much more directly impact the SEO of your content. Content marketers such as copywriters and content writers are good at optimizing SEO content. In short, they'll help your content be unique and appealing to your audience.
- Google Analytics: If you care about insights, your marketers should know about Google Analytics. It helps them report actionable insights on a daily, weekly, or monthly basis.
- Email marketing: Over 300 billion emails are being sent per day. Firmly underestimated, but email marketing is a crucial role that the new marketer you hire should know about. Promotional materials, discounts, and call to action (CTA) are all included in email marketing.
Wrapping it up
Well, that's about all for this article. Hopefully, you are now motivated enough to go out there and know exactly what you are doing when hiring for your new marketing position. As we said before, the marketing industry is a broad one and has many different skills that not all marketers can specialize in.
Depending on who you seek to hire, a copywriter, content writer, email marketing, or someone else, you must ensure your company's vision and goals are adequate with the candidate's skill set. By doing this, you are confirming your hire matches both ways and is beneficial for you and the new marketer joining your team in the future. After all, a great marketer wants to join a company that focuses on self-growth too!