How SME Owners Can Grow Their Business
If your business has somehow managed to get off the ground and stay afloat in today’s economy, you need to give yourself a pat on the back. SME owners know just how tough it is to start a business but growing it through increasing profitability and revenue can be just as difficult. So, here are a few top tips to help SME owners grow their business successfully.
Build on Your Existing Skills
Besides a huge amount of luck, to become a successful businessperson you need to possess a strong skill set, an entrepreneurial drive and business acumen, and you need an excellent product or service too. Although it is true that an accomplished entrepreneur doesn’t need to be educated to a high level, there are some things that are worth picking up from a formal education program. Being aware of a variety of business processes and strategies, and continuously adding new skills to your repertoire can help set you apart from the competition. With more knowledge and understanding in both your field and in general business, you will become better equipped to manage your business with success. Kelley School of Business has an array of business certificate programs that are geared towards working professionals. From their Business Essentials: Online program to their On Demand Learning: Finance program, their wide range of choice will give you the tools, skills and knowledge to succeed in business. Visit https://execed.kelley.iu.edu/ for more information about their programs.
Strong Online Presence
Research shows that approximately 70 to 80 percent of consumers do some online research on a company or a product before actually making a purchase. Additionally, statistics show that less than 64 percent of small businesses have a business website. This means that a huge number of small business owners are missing out on a huge consumer base. Some SME owners may not feel the need to create a business website due to the size of their company. However, a business website can boost your online presence and help you get noticed by more people. A professional website should contain up to date business details and relevant content about your company. In addition, the user experience and design of your website should be impeccable. An attractive, easy to use website can help attract high quality leads to your website, which can then be converted into paying customers.
Make the Most of Social Media
SMEs with a strong online presence often make good use of social media. With a variety of social media pages, you can use various platforms to reach out to a wider audience and promote your company. Business pages are great for posting information about your company, creating brand awareness and boosting customer engagement.
Offer Efficient Customer Support
Social media is also a great way to offer excellent support for existing and potential customers. Besides using your page as a means of customer support, you should have a dedicated customer service strategy in place. Your customers are the lifeline to your business and maintaining excellent customer relations can help you grow your company. Existing customers can turn into returning customers, and they can also act as advocates for your company.
Build on Your Existing Skills
Besides a huge amount of luck, to become a successful businessperson you need to possess a strong skill set, an entrepreneurial drive and business acumen, and you need an excellent product or service too. Although it is true that an accomplished entrepreneur doesn’t need to be educated to a high level, there are some things that are worth picking up from a formal education program. Being aware of a variety of business processes and strategies, and continuously adding new skills to your repertoire can help set you apart from the competition. With more knowledge and understanding in both your field and in general business, you will become better equipped to manage your business with success. Kelley School of Business has an array of business certificate programs that are geared towards working professionals. From their Business Essentials: Online program to their On Demand Learning: Finance program, their wide range of choice will give you the tools, skills and knowledge to succeed in business. Visit https://execed.kelley.iu.edu/ for more information about their programs.
Strong Online Presence
Research shows that approximately 70 to 80 percent of consumers do some online research on a company or a product before actually making a purchase. Additionally, statistics show that less than 64 percent of small businesses have a business website. This means that a huge number of small business owners are missing out on a huge consumer base. Some SME owners may not feel the need to create a business website due to the size of their company. However, a business website can boost your online presence and help you get noticed by more people. A professional website should contain up to date business details and relevant content about your company. In addition, the user experience and design of your website should be impeccable. An attractive, easy to use website can help attract high quality leads to your website, which can then be converted into paying customers.
Make the Most of Social Media
SMEs with a strong online presence often make good use of social media. With a variety of social media pages, you can use various platforms to reach out to a wider audience and promote your company. Business pages are great for posting information about your company, creating brand awareness and boosting customer engagement.
Offer Efficient Customer Support
Social media is also a great way to offer excellent support for existing and potential customers. Besides using your page as a means of customer support, you should have a dedicated customer service strategy in place. Your customers are the lifeline to your business and maintaining excellent customer relations can help you grow your company. Existing customers can turn into returning customers, and they can also act as advocates for your company.
