Why you should invest in social media
It’s rare in the digital age to find anyone not on social media - and even rarer to find a business without some social media presence. If you are one of those rare creatures not sure that a social media profile will help your business, then read on.
So is social media as big a deal as everyone makes it out to be? The simple answer is yes, with some exceptions. If your market is to a particular sector that rarely uses the internet, like the over seventies generation, for example, then running a Facebook page might not be worth your time. However, having some form of social media presence can add credibility to your brand, boost brand awareness and exposure to new audiences, and open more avenues for customer services. But that's just the surface level. Underneath that is a more technological world full of analytics, trends, and software tools worth investing in to get the best for your business this year. Here is a list of how investing in social media can boost your business.
1. Drive traffic to your website
There's no doubt that driving people to your website where they can see what services or products you have on offer is your primary goal. But with the right digital strategy, social media can help you with this. Encourage people to read your blogs, sign up to your newsletters, participate in your competitions, find your contact details, and more.
2. Build loyalty from your customers
We all love the regulars. Social media allows you to access engagement from customers and clients in a whole new way. By posting engaging content regularly, you will appear on your client's and their friend's newsfeeds, which will boost your engagements overall because more people will see your content. Imagine, one person tagging their friend in your post might lead to four sales in one week. The key to success is balancing your content between sales messaging and calls to action with fun and relatable content designed to connect with your audience or drive engagement to improve reach.
3. Build brand awareness
Perhaps one of the biggest pros of investing in social media is building brand awareness. Having a digital presence will make it easier for new customers to find your business. You can help boost the reach of your content through creative posts with infographics, memes, and videos. Video content is one of the most popular and effective ways of engaging people on social media, so help from companies like MHF Creative will help boost your brand awareness and services in a compelling, creative way.
4. Provide amazing customer service
Social media never sleeps, meaning you can get interactions from customers at all times of the day. While finding a healthy work-life balance is a crucial part of your business success and well-being, social media allows you to respond quickly to customer questions or thank them for their support. Managing your reputation is an essential part of your marketing success, so you can even set up automatic replies when you are out of hours so that customer queries are never left hanging.
A whole new digital world is waiting for you. Spread the word about your fantastic business and reach new audiences through the power of virtual connection.
So is social media as big a deal as everyone makes it out to be? The simple answer is yes, with some exceptions. If your market is to a particular sector that rarely uses the internet, like the over seventies generation, for example, then running a Facebook page might not be worth your time. However, having some form of social media presence can add credibility to your brand, boost brand awareness and exposure to new audiences, and open more avenues for customer services. But that's just the surface level. Underneath that is a more technological world full of analytics, trends, and software tools worth investing in to get the best for your business this year. Here is a list of how investing in social media can boost your business.
1. Drive traffic to your website
There's no doubt that driving people to your website where they can see what services or products you have on offer is your primary goal. But with the right digital strategy, social media can help you with this. Encourage people to read your blogs, sign up to your newsletters, participate in your competitions, find your contact details, and more.
2. Build loyalty from your customers
We all love the regulars. Social media allows you to access engagement from customers and clients in a whole new way. By posting engaging content regularly, you will appear on your client's and their friend's newsfeeds, which will boost your engagements overall because more people will see your content. Imagine, one person tagging their friend in your post might lead to four sales in one week. The key to success is balancing your content between sales messaging and calls to action with fun and relatable content designed to connect with your audience or drive engagement to improve reach.
3. Build brand awareness
Perhaps one of the biggest pros of investing in social media is building brand awareness. Having a digital presence will make it easier for new customers to find your business. You can help boost the reach of your content through creative posts with infographics, memes, and videos. Video content is one of the most popular and effective ways of engaging people on social media, so help from companies like MHF Creative will help boost your brand awareness and services in a compelling, creative way.
4. Provide amazing customer service
Social media never sleeps, meaning you can get interactions from customers at all times of the day. While finding a healthy work-life balance is a crucial part of your business success and well-being, social media allows you to respond quickly to customer questions or thank them for their support. Managing your reputation is an essential part of your marketing success, so you can even set up automatic replies when you are out of hours so that customer queries are never left hanging.
A whole new digital world is waiting for you. Spread the word about your fantastic business and reach new audiences through the power of virtual connection.
