Why Video Marketing Has Become The Hottest Digital Marketing Trend
Do you want to improve your business branding?
Are you looking for the easiest and efficient approach that helps to increase conversion rate and grow revenue?
Are you confused about whether to use video marketing as a business strategy or not?
Are you looking for the easiest and efficient approach that helps to increase conversion rate and grow revenue?
Are you confused about whether to use video marketing as a business strategy or not?
Need not fret! You are at the right place. By the end of this article, you will get a clear insight into why organizations are using videos as their current strategy and are becoming a clear winner.
Well! With the changing demands of people, online marketing trends also changes. It's not too hard to say that videos are becoming the primary attribute of digital marketing trends.
There are around 63% of the companies who are using video marketing approach. Out of which, 83% of the companies get on the conclusion that it is one of the easiest ways and gives a good ROI.
It wouldn't be wrong if I say that videos and marketing go hand in hand just like cake and sugar. So, if you also want to improve your online branding by reaching both prospective and existing clients, then you can also showcase your business products/services by making appealing and informative videos.
Well! With the changing demands of people, online marketing trends also changes. It's not too hard to say that videos are becoming the primary attribute of digital marketing trends.
There are around 63% of the companies who are using video marketing approach. Out of which, 83% of the companies get on the conclusion that it is one of the easiest ways and gives a good ROI.
It wouldn't be wrong if I say that videos and marketing go hand in hand just like cake and sugar. So, if you also want to improve your online branding by reaching both prospective and existing clients, then you can also showcase your business products/services by making appealing and informative videos.
Source: ydraw
Now, without any further discussion, let's take a sneak peek at the reasons that have made video marketing worthwhile for your business.
7 Reasons Why Businesses Use Video Marketing Strategy
Let's begin….
#1- Videos allow Customers Understand the Product easily
According to research conducted by HubSpot, 97% of the marketers found that customers can understand the product more easily via videos. Better is the product understanding; higher will be the sales. Through videos, marketers can easily ignite emotions and grab the visitor’s attention.
The Internet is spreading his arm around the globe due to which most people prefer buying a product/service while surfing a couple of hours on the Internet. According to Forbes, 90% of the customers are able to make the buying decision just after watching a video.
So, if you also want to increase your product sales, then make sure you create the value-based experience by providing an in-depth understanding of the product.
The Internet is spreading his arm around the globe due to which most people prefer buying a product/service while surfing a couple of hours on the Internet. According to Forbes, 90% of the customers are able to make the buying decision just after watching a video.
So, if you also want to increase your product sales, then make sure you create the value-based experience by providing an in-depth understanding of the product.
#2- Generates Greater ROI
Think a moment, what is the primary objective of the organizations? Higher business productivity; Better revenue growth. Right?
Well, 88% of video marketers claim that after incorporating videos in their marketing strategy can generate better ROI. More are the quality videos; higher will be the Return on Investment.
Videos are not only easy to produce but also visually effective. Due to which it directly strikes the business ROI. Indeed, video marketing increases the ROI; therefore, it is dominating digital marketing.
So, start generating ROI by using video marketing approach as it will will help you to fulfill your business desires.
Well, 88% of video marketers claim that after incorporating videos in their marketing strategy can generate better ROI. More are the quality videos; higher will be the Return on Investment.
Videos are not only easy to produce but also visually effective. Due to which it directly strikes the business ROI. Indeed, video marketing increases the ROI; therefore, it is dominating digital marketing.
So, start generating ROI by using video marketing approach as it will will help you to fulfill your business desires.
#3- Bump Up Conversions
According to Wyzowl, 90% of the customers believe that video plays a great role in accelerating conversion rate. Videos not only allow the organizations to grab the visitor's interests but also converts anonymous visitors into potential customers.
Furthermore, inculcating videos on the landing page will increase the conversion rate by approximately 80%. Thus, it can be one of the other reasons for using video marketing as a business strategy.
Therefore, in order to increase the conversion, sales, and website traffic, put your shoes into video marketing.
Furthermore, inculcating videos on the landing page will increase the conversion rate by approximately 80%. Thus, it can be one of the other reasons for using video marketing as a business strategy.
Therefore, in order to increase the conversion, sales, and website traffic, put your shoes into video marketing.
Source: videocaddy
Also, don't forget to read: Tips on how to improve your video marketing success.
#4- Win the attention of Google
We all want our business to rank at the top of Google. Don't we? Of course, yes! As videos are getting search-friendly, therefore, it is reaching the heights of the marketing world.
According to Moovly, organizations using video marketing approach are 53 times more likely to show up first on google. If your website is easily searchable, then the chances of click-through-rate increase, which ultimately escalates your business growth.
So, if you also want to rank your business in the top searches of Google, then video marketing is an incredibly efficient way to reach the business heights..
According to Moovly, organizations using video marketing approach are 53 times more likely to show up first on google. If your website is easily searchable, then the chances of click-through-rate increase, which ultimately escalates your business growth.
So, if you also want to rank your business in the top searches of Google, then video marketing is an incredibly efficient way to reach the business heights..
#5- Videos are Appealing to Mobile Users
In this technological era, most of the people are relying on electronic devices to perform their day to day activities. Around 90% of people prefer watching videos on their mobile devices, and it is being said that the percentage of mobile users tends to increase by 100% every year.
It shows that mobile video viewers are more than the people who read the content. Always remember that more is the number of viewers, better is the business growth. Thus, companies are using video marketing approach to catch the eyes of visitors and enhance online presence.
Know more about- how mobile video can drive the future of brand marketing.
It shows that mobile video viewers are more than the people who read the content. Always remember that more is the number of viewers, better is the business growth. Thus, companies are using video marketing approach to catch the eyes of visitors and enhance online presence.
Know more about- how mobile video can drive the future of brand marketing.
#6- Videos Enable you to build Trust and Visibility
Customer's trust and business growth are directly proportional to each other. More trust, the better is productivity.
Well! Building trust with clients is not a cakewalk. One needs to maintain a long term relationship by providing excellent services at the right time and at an affordable price. Thus, video marketing allows the organization to keep their business at the top.
Video marketing strategy not only helps to build a happy customer base but also is an effective way of outdoing the competition. You won’t believe by uploading a 60-second video clip, organizations can showcase the product/services and increase their business visibility, which ultimately builds trust and upgrades the sales.
Well! Building trust with clients is not a cakewalk. One needs to maintain a long term relationship by providing excellent services at the right time and at an affordable price. Thus, video marketing allows the organization to keep their business at the top.
Video marketing strategy not only helps to build a happy customer base but also is an effective way of outdoing the competition. You won’t believe by uploading a 60-second video clip, organizations can showcase the product/services and increase their business visibility, which ultimately builds trust and upgrades the sales.
#7- Videos are Everywhere
Video is going over the top because it is now everywhere. Videos not only help the marketers to catch the eyes of social media viewers but also attracts the individuals who prefer reading blogs as videos can also be added on blogs.
The variety of videos ( such as Interviews, Explainer Video, Video ads, Presentations, Demo, etc.) allows marketers to show off the brand's personality and engage people from different channels. Thus, there are no two opinions that video marketing will speed up the sales cycle and build brand awareness.
So, if you are also planning to create compelling videos, then make sure it's up to two minutes or longer as it will get better engagement.
The variety of videos ( such as Interviews, Explainer Video, Video ads, Presentations, Demo, etc.) allows marketers to show off the brand's personality and engage people from different channels. Thus, there are no two opinions that video marketing will speed up the sales cycle and build brand awareness.
So, if you are also planning to create compelling videos, then make sure it's up to two minutes or longer as it will get better engagement.
In a Nutshell
Indeed, various reasons keep video marketing at the top of the digital marketing trend. It's not only a robust approach but also allows an affordable way to increase business awareness and productivity.
Hopefully, the reasons mentioned above will compel you to incorporate videos in your marketing strategy, which will ultimately skyrocket your campaign. Still, having second thoughts? Feel free to ask in the comment section below.
So, roll up your sleeves and start creating truly powerful, informative, and engaging videos and get your business in front of millions of people.
Hopefully, the reasons mentioned above will compel you to incorporate videos in your marketing strategy, which will ultimately skyrocket your campaign. Still, having second thoughts? Feel free to ask in the comment section below.
So, roll up your sleeves and start creating truly powerful, informative, and engaging videos and get your business in front of millions of people.
