Top 10 Marketing Strategies For Your Roofing Business ​

If you're a roofing contractor and you need help in your marketing strategies, check out these top strategies you can implement in your roofing business! ​

Rising To The Top: Top 10 Marketing Strategies For Roofing Contractors

Many entrepreneurs in the home services industry have a hard time finding roofing leads. But the best ones in the industry know that using marketing strategies is vital in getting new customers.
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If you're a roofing contractor, these ten marketing strategies can help you excel among the competition and get more loyal customers:

1. Be Present On Social Media

​Your roofing business needs social media presence, which is why social media must be a vital part of your business marketing strategy. After all, being present on social media increase the reach of your brand.
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Trust and authenticity are essential to customers, so having active social media pages will show potential customers that your business is reliable. When you engage with them on social media, you’re able to increase the chances of them engaging with your business as well. 

2. ​Increase Your Google Search Visibility

Using a smartphone isn't the only way to connect with people these days, especially if you're running a business.

Your business needs to be visible on the Internet to remain competitive and ahead of the game. To build a functional, accessible website, you don't necessarily need to learn how to code. You should invest in making your roofing business available online by hiring someone to build your company website. You should make sure your website is easy to search online, which means, for one, you need to learn the top searched roofing keywords to make your search engine optimization (SEO) efforts effective, catapulting your site to the top of search engine results pages.

3. ​Create A User-Friendly Website

​Apart from being SEO-friendly, one of the vital things to consider is ensuring the usability of your website. A good, user-friendly website should be visually pleasing and easy to use, which mean that your website should be intuitive, clean, simple, and easy to navigate from the home screen to the payment form. With an excellent website, customers can reach you quickly and get the information they need. Additionally, a user-friendly website will help your roofing business attract customers.

4. ​Write High-Quality Content

​Creating consistent, engaging, high-quality content is a vital way to connect your services with your customers. It would be great to start producing content on your website that talks about your roofing business's values, mission, and vision. You should also write content that answers their questions and curiosities about your services. 

5. Create Video Marketing

Intelligent Insights says that 92% of marketers find video marketing one of the most critical marketing strategies. Moreover, 88% of marketers say that video marketing gives them a positive return on investment.

Creating informative videos builds trust and authority. This strategy is a great way to ensure that your marketing spends are working. It’ll also influence the customer buying decision and help your website rank higher on the search engine results pages.

6. Invest In Paid Advertising

​Instead of depending mainly on organic search, paid social ads will help you increase leads and traffic faster. Paying for the best placements for your ads, as well as high-quality creatives, will pay itself back in the long term through effective marketing and branding. Paid advertising provides a large number of potential customers and guarantees you a better presentation of your brand.

7. ​Create Email Marketing Campaigns

​Email marketing can launch you ahead of your competitors. It's an effective strategy to connect with leads until you convert them into customers. Your customers and prospects can receive valuable messages that can help them connect with your business. Apart from acquiring new customers, it also helps convince your current customers to buy the services you offer. 

8. ​Track Marketing Metrics

​Marketing metrics, such as cost per lead (CPL), customer lifetime value (CLV), and customer per acquisition (CPA), are an excellent way to track the performance of your business, as well as vital marketing measurement tools for assessing a marketing campaign's effectiveness. For example, you're probably tracking your conversions, and you may know your website's average traffic level in a particular month. Instead of being clueless about the average conversion rate from your website, you'll get the gist of how well your campaign worked. 

9. ​Apply New Technology

​Technology has changed the way businesses work these days. To stay competitive, you should try implementing new technologies that suit your business and makes you work efficiently. For instance, answering customers' inquiries will be easier once you apply chatbots on your business website. 

Conclusion

​Starting your roofing business with a plan and marketing strategies is a great way to ensure the success of your business. And, applying these ten marketing ideas can help you understand your business and learn other effective methods.