UPDATED INFOGRAPHIC BELOW
Research into the effectiveness of POP Advertising has focused on answering three key questions:
1) Does POP generate a sales lift?
2) Do consumers recall POP messages?
3) What type of POP generates the best results?
Studies have found POP displays to be effective in increasing sales when used effectively. When consumers are at a store, or point of sale, they are more likely to purchase a good than at any other time or place. When at a point of purchase, the buyer’s mind is in shopping mode, and at it is at this time that POP signs are best at influencing their valuable opinion.
- According to POPAI channel study results, sales increases from POP averaged 9.2% across c-stores with lifts as high as 97.1%.
- 40% of shoppers recalled seeing advertising in the store. In-store advertising was present for 37.8% of products purchased. The majority of consumers agree that advertising signs provide helpful information, especially to make them aware a product is on sale, and that POP signs in c-store windows catch their attention.
Don't be myopic when it comes to the categories outlined below in the INFOGRAPHIC.
REMEMBER CONSUMERS ARE BEHAVIORAL IN THEIR PATH TO PURCHASE
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About Bill Napier
ill Napier is Managing Partner of Napier Marketing Group.
He has been the chief marketing officer of several small, medium and large companies throughout his career, most notably Ashley Furniture Industries Inc from 2000-2005.
Furniture Today Magazine calls him an industry serial disruptor
Bill is also a featured writer and speaker in the retail industry. His vast understanding of the issues retailers and brands face to compete in the digital arena, coupled with his humorous interpretation of his knowledge of trends, facts and solutions for helping companies compete, makes for an engaging and informative session for every brand or retailer that attends his sessions.
His passion is to help retail brands & brick mortar retailers grow their business by creating, guiding and deploying successful marketing B2B/B2C solutions integrating traditional marketing with the web/social media.
"Bill Napier is also known to many of the RetailerNOW Magazine readers as the man who likes to “Rant” and we think that is a good thing…
Sharing frustrations as well as common sense solutions has been his M.O. for years.
Areas of expertise:
Business Transformation – Corporate Turnaround · Marketing Business Development · Brand Mgmt Competitive Market Analysis · Training · Customer Satisfaction · Staff Management · Product Positioning · Strategic Partnerships · Product Pricing · Trade Show Presentations · Customer Relationship Management · Competitive / Trend Analysis · Strategic Planning · Marketing Communications · Product Differentiation · Marketing Strategy / Execution · Online Marketing
Consumer Durables · Retail · Trade · Printing-Publication · Technology · Entertainment