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THE IMPACT OF POINT OF SALE-A KEY INFLUENCER IN PURCHASE DECISIONS-INFO-GRAPHIC 

3/7/2017

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UPDATED INFOGRAPHIC BELOW
​12/14/2016

​Today everyone is so focused on "digital" as the means to attract and engage consumer shoppers that they forget that "IN-STORE" is where the final purchase decision is actually made!

There is no question that websites, mobile and more influence consumer store visits and product interaction, BUT when it comes to making the final purchase decision, it's The Point Of Purchase where decisions are ultimately made.  

Are you displaying all of those key product attributes, options and more to help your customer make an informed decision?
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Research into the effectiveness of POP Advertising has focused on answering three key questions:

1) Does POP generate a sales lift?
2) Do consumers recall POP messages?
3) What type of POP generates the best results?

​
Studies have found POP displays to be effective in increasing sales when used effectively. When consumers are at a store, or point of sale, they are more likely to purchase a good than at any other time or place. When at a point of purchase, the buyer’s mind is in shopping mode, and at it is at this time that POP signs are best at influencing their valuable opinion.

  • Shoppers had better recall when advertising communicated a retail savings or provided an incentive to purchase. POP on the outside window, in the promoted product area or at the register provided the best overall recall.
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  • According to POPAI channel study results, sales increases from POP averaged 9.2% across c-stores with lifts as high as 97.1%.
  •  40% of shoppers recalled seeing advertising in the store. In-store advertising was present for 37.8% of products purchased. The majority of consumers agree that advertising signs provide helpful information, especially to make them aware a product is on sale, and that POP signs in c-store windows catch their attention.
The result of these shopper surveys and consumer research show that Point of purchase signage is effective in providing sales lift - POP signs truly sell.

Don't be myopic when it comes to the categories outlined below in the INFOGRAPHIC.

REMEMBER CONSUMERS ARE BEHAVIORAL IN THEIR PATH TO PURCHASE

​They are visual, they want more information and they want it to address ME
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    About Bill Napier

    ill Napier is Managing Partner of Napier Marketing Group.

    He has been the chief marketing officer of several small, medium and large companies throughout his career, most notably Ashley Furniture Industries Inc from 2000-2005. 

    Furniture Today Magazine calls him an industry serial disruptor

    Bill is also a featured writer and speaker in the retail industry. His vast understanding of the issues retailers and brands face to compete in the digital arena, coupled with his humorous interpretation of his  knowledge of trends, facts and solutions for helping companies compete, makes for an engaging and informative session for every brand or retailer that attends his sessions.
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    His passion is to help retail brands & brick mortar retailers grow their business by creating, guiding and deploying successful marketing B2B/B2C solutions integrating traditional marketing with the web/social media.
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Contact Us
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk