Improve Your Marketing Success With Voice Recognition Technology
Technology has evolved to such a point where all you have to do is pull out your mobile phone and say something to get a reply from your own phone.
Voice recognition technology has indeed come a long way in innovation and is the future of businesses. Finally, you have it in your own pocket, where all you do is say "Hey Siri" or "Hey Cortana" and get a reply.
According to research done in December 2021, the usage of voice recognition technology has jumped to 33% from 25% in 2018. In fact, the project is expected to hit $30 billion in total by the end of 2026. Considering that digital marketing is evolving so quickly, voice recognition technology gives marketers the chance to differ from the competition.
Furthermore, in this article, we will find out how you can improve your marketing success with voice recognition technology.
Why you will succeed if you use voice recognition technology
Voice recognition technology has indeed come a long way in innovation and is the future of businesses. Finally, you have it in your own pocket, where all you do is say "Hey Siri" or "Hey Cortana" and get a reply.
According to research done in December 2021, the usage of voice recognition technology has jumped to 33% from 25% in 2018. In fact, the project is expected to hit $30 billion in total by the end of 2026. Considering that digital marketing is evolving so quickly, voice recognition technology gives marketers the chance to differ from the competition.
Furthermore, in this article, we will find out how you can improve your marketing success with voice recognition technology.
Why you will succeed if you use voice recognition technology
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The rise
Voice technology is already bringing massive changes to the electronics and marketing industry. For example, most new products you purchase will have some kind of integration with Google Home, Amazon's Alexa, and more. Moreover, many brands allow you to make purchases through a voice recognition system (voice assistant). In fact, many people use voice technology to send and receive messages, find directions when driving or walking, find local businesses, music, weather updates, check email or news, and much more. |
Positively for small local businesses, according to a 2021 Invoca study, 58% of consumers used voice technology to find local business information, and 46% looked for them daily. In short, consumers are using voice recognition technology to make reservations and find out more about products and local businesses around them.
Similarly, according to a Campaign Monitor study, 74% of respondents claimed to use voice technology when searching for something on search engines.
Voice technology improves customer experience
Using voice recognition technology strategy isn't only about adopting it but creating a unique experience for your customers that will directly affect and build brand loyalty. Even though voice assistants might differ in voices, they can provide valuable insights and deliver personalized messages that improve the customer experience. Moreover, their interactions are natural and encourage customer loyalty and retention.
Furthermore, voice search interactions take much less time than those with text, making the experience easier for customers who want an instant and direct interaction with a brand. For example, Whirlpool joined forces with Amazon to create a series of intelligent voice-activated appliances that can cooperate with customers, provide guidance, and answer any question they may have. In simple words, it's a unique form of service compared to competitors.
Allows you to make your own AI voice-overs
Similarly, according to a Campaign Monitor study, 74% of respondents claimed to use voice technology when searching for something on search engines.
Voice technology improves customer experience
Using voice recognition technology strategy isn't only about adopting it but creating a unique experience for your customers that will directly affect and build brand loyalty. Even though voice assistants might differ in voices, they can provide valuable insights and deliver personalized messages that improve the customer experience. Moreover, their interactions are natural and encourage customer loyalty and retention.
Furthermore, voice search interactions take much less time than those with text, making the experience easier for customers who want an instant and direct interaction with a brand. For example, Whirlpool joined forces with Amazon to create a series of intelligent voice-activated appliances that can cooperate with customers, provide guidance, and answer any question they may have. In simple words, it's a unique form of service compared to competitors.
Allows you to make your own AI voice-overs
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Maybe you wonder if it's possible to create your own AI voice-overs if you don't want to use your own. Well, a text-to-speech voice-over is one of the easiest and cost-effective ways to build voice-overs if you are creating content frequently. Moreover, this process gives you complete control to manage the tone you want on a text editor until you have what you want.
An excellent way to set up voice-overs that speak to your audience is to begin the script-level process. |
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All you have to do is have a clear idea of who your audience is, your intention in creating the voice-over, and the process will be as easy as ever.
For example, you can generate AI voice-overs with Murf; they provide you with customizable features that allow you to create AI voice-overs from scratch and adapt to the narration of your script. In addition, the Murf studio will enable you to use a multimedia editor so that you can build voice-over videos, presentations, and much more.
Playlist Marketing
The second most common type of voice tech used is listening to music. According to Pandora, more than 50% of the population in the USA was streaming audio as the central lifestyle and had many smart devices connected when listening to the audio.
This means that not only in the US but worldwide, your audience is living a lifestyle listening to music, and this is a vast opportunity for you. Consider creating a playlist that resonates around your core values and even creates a playlist of your videos and events, or even better, a playlist for your customers when they use your product or service.
Voice recognition technology is changing the SEO game
For example, you can generate AI voice-overs with Murf; they provide you with customizable features that allow you to create AI voice-overs from scratch and adapt to the narration of your script. In addition, the Murf studio will enable you to use a multimedia editor so that you can build voice-over videos, presentations, and much more.
Playlist Marketing
The second most common type of voice tech used is listening to music. According to Pandora, more than 50% of the population in the USA was streaming audio as the central lifestyle and had many smart devices connected when listening to the audio.
This means that not only in the US but worldwide, your audience is living a lifestyle listening to music, and this is a vast opportunity for you. Consider creating a playlist that resonates around your core values and even creates a playlist of your videos and events, or even better, a playlist for your customers when they use your product or service.
Voice recognition technology is changing the SEO game
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Another huge reason you should be using voice recognition technology is its impact on SEO practices. You may be asking how? It relates to the search queries people perform vocally compared to textually. Comparatively, voice queries are significantly longer than text ones. Moreover, you can address this by using longer keyword phrases in your content.
In addition, voice searches will most likely be posted in long question forms, so companies and organizations can begin to use relevant keyword phrases that reflect what the prospect might want to ask. |
Furthermore, voice technology will impact local SEO since many search queries include local mobile voice searches to locate a local business.
In contrast, when using voice searches, users won't get to see a complete search engine page with results that allow you to decide which link to click, but rather it'll present you with the top answers and results. As a result, businesses won't focus on the first page of results but the top results for every search term used. For example, Google Assistant specifically focused on featured snippets whenever they answered users. This means that businesses will have to include these practices in their SEO campaigns.
Use voice search to increase your site traffic
Although voice recognition technology is still evolving, and there are still many questions that have to be answered, we have to know from early on that it will make you be one step ahead of your competition.
The voice assistant provides an answer and allows users to open the website from where the answer was found. Businesses that are successful in voice-optimized SEO will receive a more significant number in traffic
Voice-based shopping
According to research by OC&C strategy consultants, they predict that voice-based shopping revenue will jump from $40 billion at the end of 2022. However, some work still has to be done to reach mass adoption levels from popular retailers such as Amazon, Walmart, and more.
According to an Adobe Analytics Report a few years back, it mentions that consumers will use a voice-recognition technology assistant to help them make a purchasing decision, compare prices, add items to their cart, and much more.
Challenges with natural language processing
In contrast, when using voice searches, users won't get to see a complete search engine page with results that allow you to decide which link to click, but rather it'll present you with the top answers and results. As a result, businesses won't focus on the first page of results but the top results for every search term used. For example, Google Assistant specifically focused on featured snippets whenever they answered users. This means that businesses will have to include these practices in their SEO campaigns.
Use voice search to increase your site traffic
Although voice recognition technology is still evolving, and there are still many questions that have to be answered, we have to know from early on that it will make you be one step ahead of your competition.
The voice assistant provides an answer and allows users to open the website from where the answer was found. Businesses that are successful in voice-optimized SEO will receive a more significant number in traffic
Voice-based shopping
According to research by OC&C strategy consultants, they predict that voice-based shopping revenue will jump from $40 billion at the end of 2022. However, some work still has to be done to reach mass adoption levels from popular retailers such as Amazon, Walmart, and more.
According to an Adobe Analytics Report a few years back, it mentions that consumers will use a voice-recognition technology assistant to help them make a purchasing decision, compare prices, add items to their cart, and much more.
Challenges with natural language processing
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Speech recognition technology has grown relatively rapidly in the past five years, but there's still lots of room for improvement, as we mentioned before. In addition, even those with more than 90% accuracy may sometimes misunderstand some contexts.
For instance, in some cases, smart devices may fail to find the difference between words that sound the same such as "their," "there," "I scream," "ice-cream," and more. That's because their spelling would look similar and thus give a similar response. |
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Word of expressions always have different meanings depending on the context they're using. Moreover, they acquire new meanings over time, and that's why the language service providers will process and collect large chunks of data that reflect natural speech behaviors.
When you build a smart device that will have voice recognition technology, understanding individuals is one of the most significant issues that may arise. The speech recognition technology has to accommodate different variations concerning speech habits, age-graded, social, stylistic, and more.
Most companies are trying to increase their accuracy in speech variations and NLP algorithms; thus, this can be done with datasets. Training datasets that contain different variants of social and regional dialects, grammatical words, expressions, and background noises improve the performance of voice-over technology.
Overall, the more diverse and larger the datasets are, the more accurate your speech recognition will be when you use it for business purposes.
Wrapping it up
Well, that’s all for this article on how to improve your marketing success with voice recognition technology. Undoubtedly, voice technology has evolved to a climax and continues to do so, hence, someday, we will talk to our AI assistants as if they are human beings. We don’t know how soon that may be, but it will happen.
Many marketing businesses still don’t know how beneficial voice technology actually is, and that they can use it as an advantage over their competitors. The world is shifting to a virtual one and the way businesses operate is changing, so we have to keep up with innovations. What better way to do so than to use voice technology?
We saw the many benefits it brings to a marketing strategy, so now it’s your turn to implement its advantages into yours.
When you build a smart device that will have voice recognition technology, understanding individuals is one of the most significant issues that may arise. The speech recognition technology has to accommodate different variations concerning speech habits, age-graded, social, stylistic, and more.
Most companies are trying to increase their accuracy in speech variations and NLP algorithms; thus, this can be done with datasets. Training datasets that contain different variants of social and regional dialects, grammatical words, expressions, and background noises improve the performance of voice-over technology.
Overall, the more diverse and larger the datasets are, the more accurate your speech recognition will be when you use it for business purposes.
Wrapping it up
Well, that’s all for this article on how to improve your marketing success with voice recognition technology. Undoubtedly, voice technology has evolved to a climax and continues to do so, hence, someday, we will talk to our AI assistants as if they are human beings. We don’t know how soon that may be, but it will happen.
Many marketing businesses still don’t know how beneficial voice technology actually is, and that they can use it as an advantage over their competitors. The world is shifting to a virtual one and the way businesses operate is changing, so we have to keep up with innovations. What better way to do so than to use voice technology?
We saw the many benefits it brings to a marketing strategy, so now it’s your turn to implement its advantages into yours.
