​6 Ways to Breathe Life into Your Brand

​Have you ever noticed that some brands seem to easily gain positive attention, whereas others fail to stay in people’s minds for longer than a few moments? There’s a key difference between these two types of brands – one has life, and the other is bland. It’s not always easy to see how the better brand finds its voice, though. No matter how many social media posts you schedule or how many pictures you take, you might find that your brand still doesn’t gain the attention it deserves. To get out of that rut, follow these six methods for breathing life into your brand. 

​1: Improve Your Website Design 

Your website design says a lot about your brand as a whole, which is why your web pages must be easy to navigate, contains useful but succinct information, and show a design that represents your brand’s personality. For example, if you are a company that sells baby clothes, you’ll want a bright and friendly web page, using positive colors like yellow and red. For website designs that truly reflect your brand, use Oxygen Graphics. 

​2: Talk to Your Customers  

​The brands who gain more attention usually do so because they actually keep up a conversation with their customers. You can do this through email marketing, responding to online reviews, and, of course, on social media. Social media, in particular, is a great way to talk to your customers – whether you’ve received an inquiry via private message or a comment under one of your posts, be sure to respond to the user in a friendly tone. 

​3: Show Off Your Team 

Consumers love transparency, which is why you should open the gate to your brand and show off your team. If your team is content with it, take happy, smiling pictures of them and post them to your web pages and social media accounts. You could even add descriptions explaining the story of how they came to work for your brand! 

​4: Use Video Marketing 

​Videos are a form of content that gains an incredible amount of engagement, so make sure you use them. Whether you use video to tell your brand’s story, show off your products, or interview your team, this personal piece of content will ensure users connect to your brand better. 

​5: Add Personality to Your Words 

​Your brand’s personality should come across in your words, so use a tone of voice that reflects who you are. More often than not, it’s the brands that use a sense of humor mixed with sincerity and professionalism that gain the most positive attention. 

​6: Share Your Brand Story 

People relate to stories more than anything, which is why you must tell your brand’s, whether that’s through text or video. Doing so will help inspire users, ensuring that they feel a certain way about your brand, which in turn helps them remember who you are.
By breathing more life into your brand, you are sure to be remembered by everyone who comes across your business.