13 Clever Tools to Improve Your E-Commerce Content Marketing Strategy
Content marketing is also crucial for eCommerce websites.
The problem, however, is that it can be time-consuming and challenging to handle all the marketing activities manually.
This explains the bloom of powerful tools, most of which are powered by AI, that enhance your work whilst decreasing stress.
Nevertheless, as the web is awash in these tools, choosing the best ones for your online store can be quite difficult.
If you find yourself in a similar situation, you're in the right place.
Throughout this article, you’ll discover a list of clever tools that will let you improve your eCommerce content marketing strategy easily and quickly.
Let’s dive right in!
The problem, however, is that it can be time-consuming and challenging to handle all the marketing activities manually.
This explains the bloom of powerful tools, most of which are powered by AI, that enhance your work whilst decreasing stress.
Nevertheless, as the web is awash in these tools, choosing the best ones for your online store can be quite difficult.
If you find yourself in a similar situation, you're in the right place.
Throughout this article, you’ll discover a list of clever tools that will let you improve your eCommerce content marketing strategy easily and quickly.
Let’s dive right in!
What is an eCommerce content marketing strategy?
Ecommerce content marketing involves the creation of content in various formats such as written articles, tutorial videos, and the sharing of content intended to build your brand, drive traffic to your online store and increase sales.
What are eCommerce content marketing tools?
Ecommerce content marketing tools make it easier to create, share, and analyze your content, and often, automate these processes.
Thus, they make your work easier and prevent you from wasting time on repetitive tasks, so you can focus on more important aspects of your online business.
These tools can actually bring many benefits to your online store. Specifically, they allow you to:
Thus, they make your work easier and prevent you from wasting time on repetitive tasks, so you can focus on more important aspects of your online business.
These tools can actually bring many benefits to your online store. Specifically, they allow you to:
- Raise brand awareness
- Build and maintain relationships with clients and potential customers
- Organize content and share it
- Generate and nurture leads
- Increase web traffic
- Reduce the costs of marketing and advertising
- Track customer activities
Best tools to make your E-commerce content marketing strategy more effective
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E-commerce content design and video tools
Happy Scribe Happy Scribe is an auto subtitle generator online free that lets you add subtitles to your product or service videos within a few minutes.
You probably already know the significance of showing a video that illustrates how users can use your product in real-life situations and explains all its features and benefits. |
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However, in order to be truly useful, a video must be accessible to everyone, including those with disabilities or who speak another language.
Fortunately, this AI-powered tool, also rated as the best audio to text transcription tool for non-English languages, makes it easy for you to accomplish these purposes effectively and effortlessly.
Fortunately, this AI-powered tool, also rated as the best audio to text transcription tool for non-English languages, makes it easy for you to accomplish these purposes effectively and effortlessly.
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There is almost no one who hasn't heard of Canva. It is a fantastic tool for creating content. With the platform, you can create visual content of all types - everything from presentations to social media posts.
You can either create graphical content from scratch or use one of its pre-made graphic templates. |
Incredibly, it is free, except for a few elements that require an additional fee.
Thus, it can be very beneficial to your online store, regardless of the sector in which you operate, as it allows you to generate any visuals required for free, or at minimum costs.
VidYard
Thus, it can be very beneficial to your online store, regardless of the sector in which you operate, as it allows you to generate any visuals required for free, or at minimum costs.
VidYard
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VidYard is a great tool for creating, personalizing, and analyzing videos and sharing them with customers and staff.
It does not require special video equipment or expertise. Therefore, even if you are an inexperienced user, you can create outstanding videos for your products or services with basic equipment, such as a webcam or a video recorder. |
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Moreover, you can tweak and customize the video title, thumbnail, description, tags, notes, and add custom metadata to your players.
When your video is ready, you can embed it on your eCommerce site or wherever else you prefer.
When your video is ready, you can embed it on your eCommerce site or wherever else you prefer.
Content SEO tools for eCommerce
Some of its content marketing tools are:
By using this tool, thus, you can smartly combine content marketing with SEO and manage all the relevant activities in one place.
- Topic Research that allows you to find popular topics, headlines, FAQs.
- Marketing Calendar that lets you manage strategies, plan editorial calendars, and collaborate with your team.
- SEO Content Template that will help you generate a custom brief for SEO-friendly content).
By using this tool, thus, you can smartly combine content marketing with SEO and manage all the relevant activities in one place.
SEO Site Checkup
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SEO Site Checkup is another great eCommerce content SEO tool that lets you run tests, check for proper tags, and surface any errors that might come up.
What’s powerful about this tool is that it lets you choose specific items you want to improve, such as visitor breakdown, sitemap files, backlinks, favicons, and so on. As a result, it is useful to identify problems within your eCommerce website that may affect your search engine ranking. |
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Here are a few of the free tools it provides:
- Meta title test
- Meta description test
- Keyword usage test
- Related keywords test
- Image alt text test
- Responsive image test
E-commerce survey and email marketing tools
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Mailchimp For an online store, email marketing is an excellent way to engage audiences, and Mailchimp excels at this. It is a powerful tool that lets you reach the right people, create better content, automate your marketing, and take action with your insights. |
Also, it empowers a Creative Assistant tool powered by AI that gets to know your brand, then auto-generates beautiful designs for you instantly so you can build better marketing and grow your sales.
In addition, Mailchimp will automatically import the product images from your eCommerce site and let you add them to your campaigns.
In addition, Mailchimp will automatically import the product images from your eCommerce site and let you add them to your campaigns.
Typeform
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By gathering insight from surveys, you can improve your eCommerce content marketing strategy and even your products.
Typeform is one of the best tools for achieving this goal. This tool lets you create outstanding and engaging forms and surveys easily and in a few minutes. Each form is completely responsive, thus perfectly visible and easy to interact with from any screen resolution and dimension. Plus, it allows you to use integrations to send data automatically wherever you want to. |
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E-commerce Content tools for integrations and automation
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Zapier
From Zapier’s website Businesses have tons of apps installed on their eCommerce store, so automation would benefit from bringing them all under one platform. This is where Zapier comes in handy. With it, you can integrate over 3,000 apps (e.g., Facebook Lead Ads, Slack, Google Sheets, Google Docs, and many more) and automate your workflow with a few clicks in minutes. It will save you a lot of time, increasing the productivity of your online store. |
With it, you can integrate over 3,000 apps (e.g., Facebook Lead Ads, Slack, Google Sheets, Google Docs, and many more) and automate your workflow with a few clicks in minutes. It will save you a lot of time, increasing the productivity of your online store.
Keap
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Keap is a great eCommerce content marketing tool, which lets you have one place to manage your lead generation, customer information, invoices and payments, email and SMS campaigns, calendar booking, and more.
Using its pre-created templates, you can create follow-up automations (including reminders and pay invoices) in an instant, saving time. |
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It also allows you to capture leads easily, organize them in one place, as well as move them through your sales funnel effectively and automatically.
E-commerce content distribution tools for social media
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Buffer
Buffer is a popular tool that allows for social media management by setting up schedules, analyzing data, and collaborating. From its dashboard, you can plan and publish your content on Facebook, Instagram, Twitter, Pinterest, and LinkedIn, and you’ll receive reminder notifications when it’s time to share. |
In addition, you'll be able to collaborate on content with your team by creating drafts, getting feedback, and refining content.
Sprout Social
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Sprout Social helps you manage all aspects of social media for eCommerce with ease.
It allows you to plan, organize, and publish your content and social campaigns and handle all the social conversations on one platform. This tool has a useful Social CRM feature that lets you track the history of conversations with your customers, as well as contact information and internal notes you make about them. |
From Google Analytics’s website
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Ecommerce tools for analytics
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Google Analytics
Google Analytics is one of the most popular and used analytics tools on the market. This tool provides relevant and detailed information about your website's traffic, which pages users visit, how long they stay, and much more. |
If you integrate it with your eCommerce platform, you can track all of your sales in real-time. In such a case, you can gain a better understanding of how users behave and what actions they take before converting and becoming paying customers.
Using this data, you will be able to re-shape and improve your content marketing strategy accordingly.
Using this data, you will be able to re-shape and improve your content marketing strategy accordingly.
Kissmetrics
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Kissmetrics is another excellent eCommerce analytics tool that provides you with the relevant information you need to optimize your checkout funnel and convert more visitors into customers.
The dashboard lets you see key metrics instantly, including revenue per person, website searches, new visitors, and much more. |
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Plus, it gives you access to detailed customer activity reports that highlight valuable information like most viewed and added to cart products, trending product categories, most popular site searches, and so forth.
Conclusions
Here’s the end of this article about the best tools to improve your eCommerce content marketing strategy.
As you probably noticed, this post highlights a variety of different tools that carry out specific tasks and provide you with a variety of benefits to your online business, including automation and data analysis.
Now it's your turn to put these tools into action and take advantage of them.
I appreciate you taking the time to read this article. I hope you found it useful and interesting.
As you probably noticed, this post highlights a variety of different tools that carry out specific tasks and provide you with a variety of benefits to your online business, including automation and data analysis.
Now it's your turn to put these tools into action and take advantage of them.
I appreciate you taking the time to read this article. I hope you found it useful and interesting.
