Why Email Marketing Is Important for Every Retail Store

​Whether it is an online e-commerce site, or an offline, local retailer, neither can ignore the need for email marketing today. As for the big retail chains, they know that fact all too well already and never let up on their email marketing strategies during any time of the year. To understand why and how email marketing is as important as it seems, read on.

​Email is a Replacement for Direct-To-Mail Marketing

​Direct-to-mail marketing had a long run of success, but in this digital age, it has lost relevance in most parts of Australia and the developed world in general. Its eco-friendly replacement, aka email marketing, has a much wider reach, infinitely more customizability, and it is so much cheaper that the ROI is significantly higher, as compared to a direct-to-mail marketing strategy of similar scale. Not that the pandemic made email what it is today, but post-Covid, email marketing has turned into a much more viable, safer and cost-effective replacement in every possible way.

​Email Enjoys the Unique Advantage of Direct Response

Keeping both the B2C and the B2B segment in mind, no other medium other than SMS enjoys the unique advantage that email brings with it. In short, direct response marketing refers to the fact that retailers can:

• Directly reach their target customers and attempt to convert them with specific, relevant marketing content
• Interested customers, aka the target audience, can directly interact with the email and end up on a landing page that likely has what they are interested in or looking for

​However, for this to work as well as it should on paper, you will need a high-quality list of potential leads first.

​With Readymade Client Lists, You Can Skip Multiple Steps Towards Finding Your Target Audience

As already mentioned, for email marketing to work, you need a reliable list of verified leads, but to build a sizable, high-quality client list, it could take years. You can skip the marketing expenses and the time necessary to build that list by simply buying an industry-specific, Australian email list from leadlists.com.au. Just in case you are wondering, they do not sell any lists with data older than 6-months, and every list you buy from them will be kept updated with validation checks, applicability checks and activity checks.

​Email Marketing has a Surprisingly High ROI

One of the prime reasons why email has managed to replace direct-to-mail marketing is the ROI. Email marketing campaigns are not just cheaper, and have a higher return on investment rate, than traditional mail marketing, but they also top the list when it comes to comparable digital platforms, for marketing in the B2B sector. In B2C, email is usually within the top three platforms with the highest ROI as well.

It has never been not particularly professional to contact a business via Facebook or Instagram unless we are talking about the B2C segment. In B2B, business contacts are highly reliant on emails, which is why email marketing remains the number one choice for B2B retailers across all major fields of the industry.