Everything To Know About Marketing & Business Strategy
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    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
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Why You Need To Focus On The Customer Journey

​The journey that your customers go through when purchasing your product or service is vital to your success. At all stages of the journey, it is important that your customers feel valued and appreciated, and that they feel they are getting good value for money. If at any point of the journey they are left feeling less than satisfied then they may choose not to carry on with the journey and move to a competitor, they may leave negative feedback on well known websites, or they may deter others from using your product or service through sharing their opinions. So, it is crucial that you focus on the customer journey and treat it with just as much importance as other areas of your business. Data and information collected from the customer journey can also help with other areas of your business.

Your Marketing Efforts

When you conduct any marketing within your business, it is always very beneficial to know who you are targeting, where and when. When you use customer information from their journey, you learn more about your customers and you learn more about their preferences. Having first-hand information and knowledge about your customers will allow you to produce targeted marketing efforts and campaigns which should help you see a better return on investment for the marketing you implement. 

Streamlining Processes

No customer wants to be kept waiting around when they phone you (or when they contact you through another medium) and they certainly do not want to be going through a lengthy journey just to purchase or use something from yourself. So, when you are seeing how effective your call center handling time is, or you are tracking enquiries you need to use Aceyus software that provides call center analytics solutions – allowing you to see where improvements need to be made. For example, if your call waiting time is minutes and not seconds you need to know this as soon as possible so you can rectify problems as soon as possible. Customers will not keep waiting for you to sort your customer service out and they will not keep trying again until you get it right, so learn from your processes as quickly as you can.

Keeping Customers Happy

As previously mentioned, you do not get chance after chance to impress your customers, or just even keep them happy, so when you get the opportunity to use data and information that will benefit their journey you should grab it while you can. Happy customers are repeat customers so getting your customers happy and keeping them happy means that you must find trigger points and stages at which you can excel within the customer journey. When you go above and beyond what customers are expecting, and you constantly provide a high-quality service, your customers will stand by you and reward you with their loyalty. Following the customer journey through from start to finish will allow you the opportunity to see where you can make your customers feel valued and appreciated, and where you can reward them.

To learn more about improving customer experience, seek guidance from the UX agency.
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​612.217.1297


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Contact Us
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk