Why you need site search personalization in your eCommerce
Many online businesses choose to offer an internal search engine on their website to make it easier for users to navigate and to find the product they're looking for quickly. However, as well as offering a service to potential customers, this is an option that can also provide useful benefits for the business.
When someone uses this search engine, their searches will be recorded, and you will be able to extract important information for future use. Perhaps most importantly you can find out what their reasons for visiting the page were. It will also give us a list of the products most frequently searched for, navigation efficiency and other information such as how much time they spend, how many pages they visit and whether they abandon the process in the middle of the search.
When someone uses this search engine, their searches will be recorded, and you will be able to extract important information for future use. Perhaps most importantly you can find out what their reasons for visiting the page were. It will also give us a list of the products most frequently searched for, navigation efficiency and other information such as how much time they spend, how many pages they visit and whether they abandon the process in the middle of the search.
By personalising the search you'll be providing a service to the customer that will also benefit your business.
All this data to be analyzed can be collected either using a range of different tools, or by a single tool, as is the case with www.doofinder.com. This portal offers comprehensive solutions in terms of search function and the analysis of results. Not only will you be assisting the user, but you’ll also be generating statistics that can be used to inform future strategies at the same time.
Among the options available, it's worth highlighting real-time statistics, search analysis, and conversion rates. The type of device used to access the site, for example tablet, mobile or PC can also be recorded, as well of course as those products most frequently searched for, in order to understand which are the items most often ordered by customers.
Our internal search engine is more than comprehensive. It offers the user a range of possibilities, always with the needs of your business at the forefront. For example, it allows online businesses the opportunity to promote particular products via the search results by offering visitors the products that the company is most interested in selling.
Another possibility is to add promotions and banners directly related to specific searches and specific business campaigns. But that's not all. It also predicts and delivers relevant results, understanding synonyms and omitting spelling mistakes. Predicting what users want to search for can be a decisive factor in a future sale.
Among the options available, it's worth highlighting real-time statistics, search analysis, and conversion rates. The type of device used to access the site, for example tablet, mobile or PC can also be recorded, as well of course as those products most frequently searched for, in order to understand which are the items most often ordered by customers.
Our internal search engine is more than comprehensive. It offers the user a range of possibilities, always with the needs of your business at the forefront. For example, it allows online businesses the opportunity to promote particular products via the search results by offering visitors the products that the company is most interested in selling.
Another possibility is to add promotions and banners directly related to specific searches and specific business campaigns. But that's not all. It also predicts and delivers relevant results, understanding synonyms and omitting spelling mistakes. Predicting what users want to search for can be a decisive factor in a future sale.
An internal search engine allows you to monitor your customers
It also responds to general terminology and geolocation. Depending on where the user is located, one product or another will be recommended. In this respect, you’ll also be provided with information on where your customers come from, which will help you to optimize your sales strategy.
Rather than searching for a specific word, many people use filters to lead them to a series of products. Doofinder also provides this option by allowing users to refine their search for products according to details such as price, color, size, brand, etc.
Offering e-commerce visitors the facility to search within a website is clearly not only of benefit to the potential customer. It's also a tool that the business can use to find out what their customers are like and how they behave, as well as promoting the sale or non-sale of specific products. Something which is highly recommended.
Rather than searching for a specific word, many people use filters to lead them to a series of products. Doofinder also provides this option by allowing users to refine their search for products according to details such as price, color, size, brand, etc.
Offering e-commerce visitors the facility to search within a website is clearly not only of benefit to the potential customer. It's also a tool that the business can use to find out what their customers are like and how they behave, as well as promoting the sale or non-sale of specific products. Something which is highly recommended.
