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Why Physical Security Should Be A Priority For Retail Businesses

​Over the years, retailers have embraced innovation with software solutions to manage operations like finances, payroll, and inventory management. With this change, the focus has shifted from physical security to cybersafety. Of course, no business can take customer records for granted. But physical threats are an equally crucial concern in retail settings. In fact, it is a pressing concern in the new normal when you have to manage the returning foot traffic while taking care of social distancing and virus safety as well. Not having robust security controls means that your store is open to the threats of theft and pilferage. Here are some reasons every retailer should prioritize physical security.

Multichannel sales increase theft risks

With sales going multichannel in post-pandemic times, theft risks are significantly higher. You cannot expect to keep an eye on buyers in-store, customers looking for curbside pickups, and employees packing for e-commerce orders simultaneously. There is always a chance you will miss out on something. Moreover, the pressure to maintain social distancing and pandemic precautions in the store can divert your attention even more. Investing in physical security with guards and surveillance systems makes sense. It is a small price to safeguard your store and products from theft. You have to worry less about shoplifting. It means you can focus more on other aspects of multichannel sales.

Physical inventory requires extra care

Even small retailers have thousands of dollars worth of inventory at all times. After all, they need enough to keep the sales churning at all times. But managing your inventory requires attention to physical security besides ensuring you do not have too much or too little in stock. The inventory stock is always a tempting target for thieves, specifically when you close down at night. Having uniformed security to guard your place is a good option. These professionals ensure no one breaks into your store after dark. At the same time, just having them around is enough to dissuade thieves and burglars from trying to break in.

Employee pilferage is a growing concern

Statistics show that the average cost of employee theft is as daunting as traditional shoplifting incidents. Pilferage may happen during the opening hours as employees may simply walk away with products. They may even give free or discounted merchandise to people they know. Alternatively, they may come back to steal goods after the store closes. You can avoid such incidents by having a reliable background screening process in place. Besides vetting employees, you must have surveillance systems and guards to check every person leaving the premises after work. It becomes all the more crucial for retailers dealing in cash and high-value products.
​
Pandemic or no pandemic, physical security should always be on top of your mind when operating a retail business. It deserves as much attention you can give, whether you run a small store on the corner of the street or a large chain retail establishment. Ensure that you implement the best systems and practices to safeguard your store from external and internal threats. 
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Contact Us
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk