why Instagram Is Too Effective And Big For Businesses To Ignore
Instagram started as a small and insignificant app in which people used to show off their photographic skills by posting different photos and selfies. When Facebook took it over for a huge sum of one billion dollars, critics thought that the digital days have eventually come to an end. That was not even a decade back.
Research says that Instagram has nearly a billion users now and the number is steadily increasing. In fact, the fan following of Instagram along with its growth and engagement is much, much more than Facebook and Twitter combined!
With such a huge fan following, it is natural that businesses will want to tap a portion of it for getting their products and message across. Those who do not are surely missing out on a huge opportunity to grow their business. In fact, if you use Instagram properly you will be able to double your fan following n just a matter of a few hours!
Reasons for its growth
Seeing the immense growth of Instagram, you may wonder what are the reasons behind it. Well, it is all due to the character of Instagram that poses such a real threat not only to all other social media channels but even to its acquirer, Facebook.
These are very impressive figures and facts for the marketers as they think that it is the most viable marketing platform in comparison to the social media website giants like Facebook and Twitter.
Comparison of growth data
If you compare the data you will notice that Instagram reached the 150 million user mark in half the time taken by Twitter to reach the same milestone. To the surprise of most marketers, Instagram actually surpassed the activeuser count of Twitter in the fourth quarter of 2014 to be precise.
All these numbers have naturally sparked the interest among the marketers to use it as one of their most significant social media marketing platforms and to many this is the only platform that they prefer to promote their brand and product.
Difference in marketing approach
Another good reason for the marketers to prefer Instagram for their brand promotion is the difference of approach required to promote products and brands on this platform as compared to that on Facebook and Twitter. Therefore, if the above facts and figures have raised your interest and you think that it is high time that you turn your marketing sights to Instagram as well, make sure that you know about this difference. This will help you to make a proper plan and create the best and most effective marketing strategy.
You will need a few essential things when you want to build a proper marketing strategy on Instagram. These are:
Instagram in fact has the power to spur online sales by more than 90%, research has found. All it needs is a thriving Instagram page that displays the products on offer in the most effective and beautiful way. You can use the useful editing and filter feature of Instagram for that matter to make your images look more appealing to the users.
This is an extremely effective marketing technique that will help your brand to acquire a large number of followers. Over the years it has gotten only more effective and has helped businesses to reach even to the most high-end consumer by directing them towards the official websites with the use of proper and relevant hashtags.
The science of brands
Instagram deals with the science of brands filled with impressive artwork through the images posted on the Instagram account. You can amass a huge number of Instagram followers free in quick time keeping things tongue-in-cheek.. People will really enjoy this.
It is also seen that strange and controversial contents often get liked shared much more easily and quickly as compared to any ordinary photo update. It is all about human nature and science. You can add humor, emotion and subtlety but make sure that it is an unobtrusive marketing effort.
If you keep these aspects in mind while you create your Instagram marketing strategy as you see in Blastup.com, it will surely help your Instagram page to explode in popularity in your Instagram community.
Author Bio
Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.
- Over the years, Instagram have proved them all wrong and gave the Facebook owner its due return in a way that was never thought of.
- It is now the most popular and favored app for individuals and businesses alike. It has grown so big and effective that it is hard to ignore by the businesses.
Research says that Instagram has nearly a billion users now and the number is steadily increasing. In fact, the fan following of Instagram along with its growth and engagement is much, much more than Facebook and Twitter combined!
With such a huge fan following, it is natural that businesses will want to tap a portion of it for getting their products and message across. Those who do not are surely missing out on a huge opportunity to grow their business. In fact, if you use Instagram properly you will be able to double your fan following n just a matter of a few hours!
Reasons for its growth
Seeing the immense growth of Instagram, you may wonder what are the reasons behind it. Well, it is all due to the character of Instagram that poses such a real threat not only to all other social media channels but even to its acquirer, Facebook.
- The main reason for its humongous popularity is the immense amount of data that are available. This makes it all the more valuable eating up the future prospects of the other social media channels.
- The user-base growth is another big reason for its effectiveness for business marketing. In 2015 the platform had about 300 million users and now in 2019 it has reached about a billion. Research says that t has in fact grown more than 600% since its acquisition by Facebook.
These are very impressive figures and facts for the marketers as they think that it is the most viable marketing platform in comparison to the social media website giants like Facebook and Twitter.
Comparison of growth data
If you compare the data you will notice that Instagram reached the 150 million user mark in half the time taken by Twitter to reach the same milestone. To the surprise of most marketers, Instagram actually surpassed the activeuser count of Twitter in the fourth quarter of 2014 to be precise.
All these numbers have naturally sparked the interest among the marketers to use it as one of their most significant social media marketing platforms and to many this is the only platform that they prefer to promote their brand and product.
Difference in marketing approach
Another good reason for the marketers to prefer Instagram for their brand promotion is the difference of approach required to promote products and brands on this platform as compared to that on Facebook and Twitter. Therefore, if the above facts and figures have raised your interest and you think that it is high time that you turn your marketing sights to Instagram as well, make sure that you know about this difference. This will help you to make a proper plan and create the best and most effective marketing strategy.
You will need a few essential things when you want to build a proper marketing strategy on Instagram. These are:
- Creativity: You must be extremely creative with your posts and know the right type of pictures to select so that it raises the interest with your followers. You will also need to create the best collage if you want to post multiple images for a specific product.
- Effort: You will have to put in a lot of effort as you will need to consistently monitor the performance of the posts doing some research using the required analytical tools to get the desired metrics. You will also need to conduct enough research to know about the needs of your users, their choices and the most preferred time to post your images so that they see it.
- Personality: You will need to make sure that the pictures do not resemble just plain and simple image of the product you want to sell. You must give it a personal and human touch so that you can convey the message you want to your users in the most effective manner without being too pushy for making a sale.
Instagram in fact has the power to spur online sales by more than 90%, research has found. All it needs is a thriving Instagram page that displays the products on offer in the most effective and beautiful way. You can use the useful editing and filter feature of Instagram for that matter to make your images look more appealing to the users.
This is an extremely effective marketing technique that will help your brand to acquire a large number of followers. Over the years it has gotten only more effective and has helped businesses to reach even to the most high-end consumer by directing them towards the official websites with the use of proper and relevant hashtags.
The science of brands
Instagram deals with the science of brands filled with impressive artwork through the images posted on the Instagram account. You can amass a huge number of Instagram followers free in quick time keeping things tongue-in-cheek.. People will really enjoy this.
It is also seen that strange and controversial contents often get liked shared much more easily and quickly as compared to any ordinary photo update. It is all about human nature and science. You can add humor, emotion and subtlety but make sure that it is an unobtrusive marketing effort.
If you keep these aspects in mind while you create your Instagram marketing strategy as you see in Blastup.com, it will surely help your Instagram page to explode in popularity in your Instagram community.
Author Bio
Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.
