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​What's in a Brand? How labelling machines can help your brand identity

To achieve success in the highly competitive global marketplace, it’s essential to stand out from your business competitors. Your marketing strategy should therefore incorporate brand identity, along with high-quality design.
ALS labelling machines can help you to clearly and effectively communicate your company ethos, showcase your products, and enhance your brand identity. Automated high-speed and high-quality labelling, with standard finishes, can benefit a variety of industries and production environments all over the world. Brand labels can be applied to a wide range of products, including food packaging.

Labelling Reinforces Your BrandWhether your business is small and local, or of major high street retailer proportions, top quality product labelling offers an excellent return on your investment.

Your brand is the face of your product, and it reflects your company’s personality and identity in the marketplace. Labelling can help to reinforce and emphasizes your brand, while also motivating potential customers to purchase your product.

To effectively target customers, product labelling should be high quality, informative and attractive. To ensure that your brand and products stand out from the crowd, it’s beneficial to have the correct labelling machine in your supply chain. The different labelling orientations and configurations, that are available, can be optimized to define your brand.

Brand packaging can also help to cement your product as the best brand option on the shelf. Once a customer identifies with your brand, your product is more likely to become their preferred choice.

High-Quality Labelling MattersVisual presentation is a key part of brand strategy for any company that wants to be successful. Labelling helps customers identify your brand through your products. Product labels help your company to leverage its branding, and can be highly effective in establishing brand recognition and customer loyalty.

To create a positive and lasting first impression with a customer, your brand must first enhance the shopping experience for the consumer. The humble self-adhesive label can do a great deal of work for your brand and business success. Because labelling accuracy is crucial to the final look and finish of your branded products, it’s important to invest in label machines that feature a stopping accuracy to +/-0.5mm. This will ensure that your self-adhesive labels are always applied to your product packaging as accurately as possible.

Your brand’s product design will greatly influence your choice of label style and labeling machine. ALS offer a range of unique industrial labelling machines that are suitable for a variety of different industries. The labelling system that you choose should be compatible with your existing coders, printers and scanners.

High-quality labelling machines deliver a seamless label application. With high performance speeds and extensive label applications per minute, these machines are the preferred choice for most leading brands. Product labelling can also include important bar code information, for the most efficient tracking of items from point of manufacture through to sale.

Top quality labelling with good design benefits both the buyer and the seller. ALS label machines can help you promote your brand identity, so that your brand name remains memorable well beyond the product’s natural life cycle.
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Contact Us
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk