What Are Some Effective Ways to Promote Your T-Shirt Business?

​If you have a business that sells custom-made t-shirt, you probably have a lot of competition to face every day. Things may not be going that great recently, and if you happen to be in a similar situation, it is time to turn it around.
 
There are more than enough methods to introduce some positivity, and the more of them you are willing to apply, the better off you will be, especially in the long run.
 
Not know where to begin? The answer to this question is below.

Rethink Your Demographics

​It will be a while before you can research everything and make a conclusion, but looking at what your demographic targeting campaign is like should certainly be one of the priorities.
 
Customers are the most important thing, and nobody should ever forget it. Start with t-shirts that sell well and with those that are not doing so hot.
 
Decide on the deadlines of when you want to finish because staying on this for too long will mean abandoning other aspects of the entire operation.
 
If you find out that the demographics you are targeting make no sense for the t-shirt designs you are selling, you will need to do everything from scratch. But the effort will not be wasted as there will be a solid foundation for your business.

Changing the Platform

A makeover could also be something to bring you success. Printify could be your go-to place for everything related to print-on-demand service. Plenty of brands have found success relying on Printify, and you could be the next on that list.

Add a Blog

​Most websites already have blogs. It is something that customers expect to see nowadays. Not having a blog is detrimental for a lot of reasons, not just failing to meet the expectations of visitors.
 
Creating quality content improves search engine optimization and helps to gain more organic traffic. Blogging is also a good way to show your audience what you have been up to, what is coming next, etc. Finally, if you can write high-quality articles, you will rise as an authority in the industry in no time. Starting a blog is easy, so if you have not done that, write and publish your first post as soon as you can. 

Local Community

​Selling only on the internet is not the only thing you should be doing. There are bound to be some people interested in your business in the local area. Get them hooked with free t-shirt copies or wear something yourself that allows you to advertise your brand.

Social Media

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Hardly anything offers as many opportunities as social media. You should be on the most popular platforms like Instagram and Facebook already, building the number of your followers. However, to truly make the most out of these websites, here are some things you will want to do:
 

• Working with influencers. They have a massive impact and you should not have any problems finding someone relevant and relatively cheap. Micro-Influencers is the best option as the money spent on them is more valuable, not to mention the fact that hiring an A-tier influencer is often impossible. Instagram is the best platform for finding influencers.
• Ad campaigns, if done well, can also bring in a lot of customers. Reaching people who are not your fans already clearly helps.
• Creating a group that emphasizes the community would also be beneficial. You could offer exclusive deals for people who are in the group, share interesting articles, and let people in the group solve each other’s problems.
• Contests and giveaways are perfect for growing a page. Simply offer a free copy of a t-shirt and ask them to share, like, tag, and comment on the post. Before you know it, thousands of people have engaged.

Email Marketing

​Email marketing might not have as much power as it had before, but you can still send a lot of effective emails, especially to individuals who were your customers once but are no longer willing to spend any money on your store.

Rewarding the Loyal

​Your best customers should be treated like kings. You need to offer some rewards for their loyalty and show them you genuinely care about their business. Look at how much you can spare and send out exclusive offers or free t-shirt as a bonus the next time they make a purchase.

Look at the Competition

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​Your competitors can be a great source of learning, especially if they are doing much better than you are. Some say that spying on others is unethical, but business is like war or love, and anything is allowed here.
 
In a word, promoting a t-shirt business can be a pretty tough thing, but if you can switch into a higher gear and apply the tips in this article, things ought to change for the better.