What Are Online Reputation Management Services?
If you want to spark a conversation about your product or service, one of the best ways to do it is by solidifying your online presence. Social media posts have the potential to go viral and get people talking. Influencer marketing campaigns can generate buzz and excitement.
The opposite can also be true, though. Negative online reviews can be bad for business. So how do you ensure you’re putting forward the best possible image?
Here’s where online reputation management services can step in. If you’re unfamiliar with how online reputation management works, we can definitely help. In this article, we will outline what online reputation management services are and explain what you need to know when it comes to making the most of your online presence.
Online Reputation Management Services Explained
When you need a product or service and you’re uncertain where you should turn, what do you do? If you’re like most people, you probably conduct an internet search to help you refine your options. Your search might be for something like “best Mexican restaurant near me” or “top landscaping companies in Southern California.” Searches like these will return top-rated companies based on customer reviews and online presence.
However, if your business is rated poorly or not at all, your company will likely appear toward the bottom of the list, and most people will never scroll to the end of the search results. They’ll focus only on the companies appearing on the first page or two of results. So without positive reviews and maximum online exposure, it will be difficult to attract new customers.
If this is your situation, a company specializing in online reputation management services can help. Whether you’re a new business that needs to build an online reputation or an established business that needs to repair its existing image, you may benefit from some professional guidance.
Online reputation management services help you control the conversation around your brand. An agency specializing in these services can boost the reputation of your business by promoting positive comments while minimizing disinformation or negative talk about your brand or product.
Why Online Reputation Management Services Are Good for Business
Online reviews are the modern-day version of word-of-mouth advertising. People often turn to the internet to see what others have to say about a product or service. Positive online reviews can generate new business and help you increase revenue.
Likewise, the opposite is true. Negative reviews can damage not only your credibility but also your profit margin. According to LinkedIn, an overwhelming 95 percent of people will avoid a business because of negative online reviews. Even if your business has an average rating or lukewarm customer reviews, it’s likely to cost you. People generally seek out only the best of the best.
Similarly, rumors can also be bad for business. For instance, the LinkedIn post we linked above notes that Metro Bank, a commercial bank based in the United Kingdom, was the target of bankruptcy rumors back in 2019. While the bank itself may have actually been in sound financial health, the rumors of an impending bankruptcy were enough to send Metro Bank’s share price dropping more than 10 percent.
These concrete examples demonstrate just how important it is to quell any disinformation or negative speech pertaining to your business. Controlling the conversation around your brand is integral to its success. Failing to do so can significantly damage your bottom line.
Online reputation management services can serve an essential function in your daily business operations by maintaining your online presence and mitigating negative social media.
What Online Reputation Management Includes
Wherever you are in the online game, a targeted online management reputation strategy can give you a competitive edge. For instance, let’s say you acquire a company with a poor online reputation. You want to take the business in a new direction, but how can you get ahead when the prior ownership already dug the company into a huge hole?
A company specializing in online reputation management services may reach out to customers who have left negative reviews in the past and offer them incentives to edit or remove the reviews altogether. Oftentimes, a message informing them that the company is under new ownership and providing a compelling reason to try the business again will be incentive enough for them to try your company again and update their review. Whatever situation your business is in, there are ways for you to take back control of the conversation.
To maximize results, InnoVision Marketing Group employs a multi-pronged approach that helps their clients control the conversation in myriad ways. For example, the public relations team will ensure you stay ahead of the conversation by collaborating with our vast network of journalists and media contacts. They will pitch relevant news stories about your business to the right outlets and then monitor the number of mentions and articles each pitch generates so you can track the success of specific campaigns and product releases.
A great digital content team will also focus on growing your digital footprint by updating your blog with articles centered on relevant, timely topics. By using targeted keywords that will boost your SEO, they’ll broaden your reach and grow your audience. The larger the audience listening to the conversation you’re sparking, the greater likelihood of expanding your client base.
Get Started
So, are you ready to take control of the narrative surrounding your business? Whether you want to rebuild your online reputation, get ahead of any potential negative online attacks, or simply boost the conversation around your brand, an expert like InnoVision will craft a personalized marketing strategy specific to your business. They will make sure you’re both seen and heard in a positive light.
If you’re interested in learning more, simply contact InnoVision and schedule a time to meet. They’ll help you make the magic happen.
The opposite can also be true, though. Negative online reviews can be bad for business. So how do you ensure you’re putting forward the best possible image?
Here’s where online reputation management services can step in. If you’re unfamiliar with how online reputation management works, we can definitely help. In this article, we will outline what online reputation management services are and explain what you need to know when it comes to making the most of your online presence.
Online Reputation Management Services Explained
When you need a product or service and you’re uncertain where you should turn, what do you do? If you’re like most people, you probably conduct an internet search to help you refine your options. Your search might be for something like “best Mexican restaurant near me” or “top landscaping companies in Southern California.” Searches like these will return top-rated companies based on customer reviews and online presence.
However, if your business is rated poorly or not at all, your company will likely appear toward the bottom of the list, and most people will never scroll to the end of the search results. They’ll focus only on the companies appearing on the first page or two of results. So without positive reviews and maximum online exposure, it will be difficult to attract new customers.
If this is your situation, a company specializing in online reputation management services can help. Whether you’re a new business that needs to build an online reputation or an established business that needs to repair its existing image, you may benefit from some professional guidance.
Online reputation management services help you control the conversation around your brand. An agency specializing in these services can boost the reputation of your business by promoting positive comments while minimizing disinformation or negative talk about your brand or product.
Why Online Reputation Management Services Are Good for Business
Online reviews are the modern-day version of word-of-mouth advertising. People often turn to the internet to see what others have to say about a product or service. Positive online reviews can generate new business and help you increase revenue.
Likewise, the opposite is true. Negative reviews can damage not only your credibility but also your profit margin. According to LinkedIn, an overwhelming 95 percent of people will avoid a business because of negative online reviews. Even if your business has an average rating or lukewarm customer reviews, it’s likely to cost you. People generally seek out only the best of the best.
Similarly, rumors can also be bad for business. For instance, the LinkedIn post we linked above notes that Metro Bank, a commercial bank based in the United Kingdom, was the target of bankruptcy rumors back in 2019. While the bank itself may have actually been in sound financial health, the rumors of an impending bankruptcy were enough to send Metro Bank’s share price dropping more than 10 percent.
These concrete examples demonstrate just how important it is to quell any disinformation or negative speech pertaining to your business. Controlling the conversation around your brand is integral to its success. Failing to do so can significantly damage your bottom line.
Online reputation management services can serve an essential function in your daily business operations by maintaining your online presence and mitigating negative social media.
What Online Reputation Management Includes
Wherever you are in the online game, a targeted online management reputation strategy can give you a competitive edge. For instance, let’s say you acquire a company with a poor online reputation. You want to take the business in a new direction, but how can you get ahead when the prior ownership already dug the company into a huge hole?
A company specializing in online reputation management services may reach out to customers who have left negative reviews in the past and offer them incentives to edit or remove the reviews altogether. Oftentimes, a message informing them that the company is under new ownership and providing a compelling reason to try the business again will be incentive enough for them to try your company again and update their review. Whatever situation your business is in, there are ways for you to take back control of the conversation.
To maximize results, InnoVision Marketing Group employs a multi-pronged approach that helps their clients control the conversation in myriad ways. For example, the public relations team will ensure you stay ahead of the conversation by collaborating with our vast network of journalists and media contacts. They will pitch relevant news stories about your business to the right outlets and then monitor the number of mentions and articles each pitch generates so you can track the success of specific campaigns and product releases.
A great digital content team will also focus on growing your digital footprint by updating your blog with articles centered on relevant, timely topics. By using targeted keywords that will boost your SEO, they’ll broaden your reach and grow your audience. The larger the audience listening to the conversation you’re sparking, the greater likelihood of expanding your client base.
Get Started
So, are you ready to take control of the narrative surrounding your business? Whether you want to rebuild your online reputation, get ahead of any potential negative online attacks, or simply boost the conversation around your brand, an expert like InnoVision will craft a personalized marketing strategy specific to your business. They will make sure you’re both seen and heard in a positive light.
If you’re interested in learning more, simply contact InnoVision and schedule a time to meet. They’ll help you make the magic happen.
