Turning Lost Carts, Incomplete Forms and Interrupted Browse Sessions into Revenue!
Think of all the distractions that can pop up when you’re surfing the Web: instant messages, email alerts, social media updates, text messages, phone calls, TV and radio programs—the list goes on and on and is growing by the day as new communication channels emerge.
Add in the world’s oldest task interrupter—good ol’ homo sapiens—and it’s no wonder that every day thousands of online shopping carts, download forms, digital tools and browsing sessions are abandoned before a purchase is made, a form is completed or
any number of other actions is taken.
Of course, it’s not just everyday distractions that can cause abandonment. The customer or prospect in question may have been displeased with the shipping costs, daunted by a long form, uncertain about the next step or simply creating a wish list. Regardless of the reason for not completing the action, the result is the same for the business on the other end of the exchange: a lost chance for engagement and revenue.
Many companies throw in the towel at this point. But given that the contact has shown a clear intent to engage with your company, that could be a big mistake. In many cases, a follow-up message or series of messages delivered with the right tone, content and offers can recover these lost opportunities and translate them into gains for your company.
Download the complete article below