Top 5 Digital Advertising Platforms for 2023
We are living in a digital world, of that there is little doubt and there are many digital platforms out there where businesses can advertise. We took the time to do some research and here are the results; the best digital platforms for 2023.
Of course, there are many other good digital platforms and you should take your time when selecting advertising placement. It is critical that you engage the services of a leading Australian video production agency to help you place the right content on the best possible digital platform.
- Facebook – The king of social media, Facebook has a great marketing department, namely Facebook Ads and by using the leading corporate video production services in Melbourne, you can be sure of a great ROI. Check out the left hand side of your Facebook feed, where you will find ‘Ad Centre’, where there are many variables. This is probably the most popular of the many digital platforms, as it is the busiest social media platform.
- Google Ads – Google is another digital giant and they have a great platform in Google Ads; your ad can sit right next to the top search results, which is a great place to place your content. Of course, you do need to create professional promotional content; search online for a leading Melbourne video production agency and let the professionals create your content.
- YouTube – The biggest video content provider, YouTube is a very good platform for ad content, which is why so many businesses place their ads on this platform. The great thing about YouTube is that ads are placed in line with viewer preference, so those who see the ads are actually interested in the product.
- Amazon Ads – This is a self-service advertising platform where sellers can promote their products on Amazon.com. Sellers like to use this platform to boost brand awareness, plus it is really easy to set budgets using CRM, CPA and CPA. Amazon Ads also provide great tracking for sellers to gather data via email notifications, with conversion and clickthrough rates.
- Instagram Ads – This mega huge social media platform allows you to target users based upon their interests; you can create ad campaigns that link back to your website. Instagram is very much a niche advertising platform, which is a firm favorite for a select group of advertisers.
Of course, there are many other good digital platforms and you should take your time when selecting advertising placement. It is critical that you engage the services of a leading Australian video production agency to help you place the right content on the best possible digital platform.
