Top 10 Best Inbound Market Strategies

Any industry that is highly technology dependent is undergoing major changes year after year. Inbound Marketing is one of those landscapes that is changing so fast that it’s hard to keep up with best practices. Here are 10 inbound marketing tips based on top inbound marketing books for optimizing your strategy this year, based on the latest trends:

#1 - Look for opportunities to diversify

​Most marketing budgets today do not allow companies to use all sales channels at the same time. You need to carefully choose the channels that are likely to bring significant returns on your investment. So look for opportunities to diversify your strategy by first exploring your audience. Identify niche sub-channels where you can reduce marketing noise, for example, on YouTube, on social networks, etc. Then you can diversify your strategy, knowing that the return will pay off.

#2 - Embrace Paid Social

​86% of social marketers already use Facebook ads, and the platform’s advertising revenue continues to grow. Meanwhile, paid advertising options have appeared on Instagram, Pinterest, Twitter and other places. Social media platforms are adjusting their algorithms, making it clear to brands that paid promotion is essential if you want to be famous. If you want your social strategy to be supported or gaining momentum, then the use of paid social networks is a prerequisite.

#3 - Focus on existing content

Most marketers today understand that they need to produce large amounts of content to create a traffic base. They often focus on creating new content, losing sight of the value of their existing assets. Marketing Professional Tip: If you want to keep up with today's competitive markets, it’s important to take full advantage of your current content.

For example, you can:

Identify your most popular content and use these ideas to inform future content that you create.

Update old content with new data, visual elements or perspectives, and then publish them for more coverage.
​
Reassign old content in the form of infographics, videos, slides, etc. You can also turn a series of blog posts into a guide or an e-book report.

#4 - Take care of brand advocates

​People are looking for recommendations from their colleagues to make a purchasing decision. Your own customers are a powerful resource that will help you attract a new audience and increase conversion. To get the most out of your brand’s supporters, create campaigns to encourage them to spread your message. Create an online community or offer rewards for referrals, for example. You can also create a branded hashtag and recommend it to your audience.

#5 - Continuously optimize user experience

Creating a message that speaks to your target audience is just the first step to success in online marketing. No matter how good your content is, it won’t lead to conversions without a great user interface (UX).
​
Therefore, make sure you constantly test and optimize UX to achieve marketing goals. This includes improving site speed and navigation, making it easy to use your content on mobile devices, and more.

#6 - Connecting online and offline strategies

​Creating consistent customer service online and offline is an important aspect of catchy marketing in 2019. More and more businesses are using personal events to influence their audience and drive sales, but they often find them isolated from online inbound marketing initiatives. To get the most out of personal marketing, first determine what steps you want your audience to take after the event (for example, working with email, signing up for a free product demo, etc.). Then create a personal experience that feeds them on this journey. Learn more about omnidirectional marketing strategy.

#7 - Priority Authenticity

​This is one of our most important marketing tips. Consumers today are well aware that creating content for a business depends on the agenda. They are unlikely to respond positively to sales content, so brands need to devise more effective strategies to establish genuine relationships with their audience. One of the best ways to prioritize authenticity in your marketing is to create live content. Lead a live podcast, stream video on Facebook, etc. Make mistakes and follow the progress of events - you will be surprised how positively your audience will respond to all this.

#8 - Create a memorable message

There are only so many ways to directly promote your products and services through marketing. Sometimes it’s worth moving away from your main marketing program and telling stories that make your brand more memorable and attractive. The more creatively you tell stories, the more chances you have to stand out and improve your brand image.
 
A great example of a marketing campaign with such a focus is the Huggies Nappy . They found that the study shows the positive effects of hugs on children - hugs help strengthen their immune system, stabilize vital signs, improve brain development, etc. This inspired the company to a campaign called “There is no child without a hug,” aimed at telling parents about the benefits of skin care. -skin for contact and volunteering in hospitals for children in need of hugs:

#9 - Build partnerships

​Advertising is a great way to expand your reach on social networks and the Internet. But this does not compare with the strength of a strong recommendation from knowledgeable authorities. Collaborate with other major players in your industry to attract new audiences and get some social proof for your business. You can also enlist the support of microswitches as defenders of your brand on social networks and the blogosphere.

#10 - Make performance analysis your current strategy.

Any seasoned marketer knows the importance of performance analysis to optimize their strategy. But waiting until the end of the marketing campaign for serious analysis and adjustment limits the potential benefits of performance analysis.
​
The best marketers do not rely on past results to inform future efforts - they make adjustments to their campaigns in real time based on the latest data. Your marketing automation platform should offer you tons of ways to analyze the effectiveness of your marketing efforts.

Stay tuned

​Having a strong inbound marketing strategy requires more than adjusting your priorities year after year. You must constantly be in search of technology and opportunities to stand out from the crowd. Follow the latest technical and marketing tips to keep abreast of important trends and changes that you should take advantage of.