​The Ultimate Guide to Optimizing Your Online Store

Online retail spaces are the primary point of contact between you and a customer. It isn’t your physical store. Physical stores have their place, but when it comes to the bulk of your revenue, you’ll find that online shopping has outpaced your in-store sales by a mile. It’s easier to shop online, faster, more convenient, and it’s also more stable. You can continue to sell to customers regardless of whether there is a lockdown and regardless of how far away they live from their nearest store.

There is a reason why big retail giants have taken over. Just recently, Asos made news recently by buying Topshop, a brand that has been around since 1974. In comparison, Asos has only been around since 2000. Old brick-and-mortar brands are being consumed by digital-first companies and for great reason. The world is digital, and it’s full of convenience, and you can have a piece of it. Improving your digital store is the first step towards forging a place for your brand online, so follow this guide to get started. 

​Relaunch Your Brand with the Help of a Marketing Agency 

When it comes to refreshing and relaunching, you want to do it with a bang. The best way to do this is to get a talented team on your side. Hiring a marketing agency is a good place to start. However, the agency you select can determine the benefits you gain. For example, you can learn a lot and make really insightful chances for your business by hiring a conversion rate optimisation agency.
 
These CRO agencies use thorough research and data analysis into user insights in order to improve your conversion rate. This, in turn, will help with your UX and marketing objectives and give you a great launching off point for your brand update. 

​Invest in a UX and Design Update

​The purpose of hiring an outside agency is to get a full analysis and a list of suggestions. You will want to follow up with their suggestions with a web designer next. These designers should have ample experience and suggestions on how you can visually update your brand to appeal to your customers, but they won’t necessarily have insight into how you can improve your business for the future as a whole.

That is why they come second. Bring the suggestions and your game plan from the first step to your web designer so that they can incorporate as much as possible into the feel and function of your website. 

Audit Your Site and Social Presence ​

While your website is getting a fresh new look, it’s time to focus on the content of your business. Update all the copy on your site, and add new pages as necessary to clearly articulate your business’s new face and even any new services. Though visual design does a lot to inform customers of a revamp, content is just as important. 

Ensure Search Engine Optimization on Every Page ​

​When writing new content, you must always ensure that what is written is optimized for search engines. SEO is more than just good copy, and good copy isn’t necessarily optimized. By combining the two, you can get more bang for your buck and appeal to customers simultaneously.