THE SCIENCE OF SCENT MARKETING
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By Leanna Serras
By Leanna Serras
Have you ever walked through the mall or the airport and noticed the sweet smell of cinnamon rolls? More often than not, you’ll find the scent is coming from a Cinnabon. This isn’t a coincidence; it’s an intentionally crafted scent marketing campaign designed to encourage sales.
The bakery chain bakes fresh cinnamon rolls every 30 minutes to ensure the smell never leaves the air. They house their ovens at the front of the store where scents can travel to the noses of customers more easily. If they notice the scent isn’t strong enough, they warm sheets of cinnamon and brown sugar in the oven.
This is just one of many scent marketing techniques used by companies across the globe to enforce a brand image, improve public perception of product quality and drive sales. In this article, we’ll go over what scent marketing is, what brands are using it, the benefits of the technique, and how you can incorporate it into your marketing campaigns.
The bakery chain bakes fresh cinnamon rolls every 30 minutes to ensure the smell never leaves the air. They house their ovens at the front of the store where scents can travel to the noses of customers more easily. If they notice the scent isn’t strong enough, they warm sheets of cinnamon and brown sugar in the oven.
This is just one of many scent marketing techniques used by companies across the globe to enforce a brand image, improve public perception of product quality and drive sales. In this article, we’ll go over what scent marketing is, what brands are using it, the benefits of the technique, and how you can incorporate it into your marketing campaigns.
