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the science of scent marketing

THE SCIENCE OF SCENT MARKETING

Submitted by;
​By Leanna Serras
​Have you ever walked through the mall or the airport and noticed the sweet smell of cinnamon rolls? More often than not, you’ll find the scent is coming from a Cinnabon. This isn’t a coincidence; it’s an intentionally crafted scent marketing campaign designed to encourage sales.

The bakery chain bakes fresh cinnamon rolls every 30 minutes to ensure the smell never leaves the air. They house their ovens at the front of the store where scents can travel to the noses of customers more easily. If they notice the scent isn’t strong enough, they warm sheets of cinnamon and brown sugar in the oven.
​
This is just one of many scent marketing techniques used by companies across the globe to enforce a brand image, improve public perception of product quality and drive sales. In this article, we’ll go over what scent marketing is, what brands are using it, the benefits of the technique, and how you can incorporate it into your marketing campaigns.
Read The Origibnal Article Here
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Contact Us
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk