The importance of keyword-rich content on your website for better SEO
When Bill Gates first penned his now-revered essay, ‘Content is King’ back in 1996, surely not even he could have predicted the significance of his words. Now, as the internet nears 30, quality content is the driving force behind the world’s most popular websites and can mean the difference between success and failure online.
However, while good content is indeed essential to generate traffic, it isn’t enough on its own to be found and registered in Search Engine Result Pages (SERPs). Rather, the online text needs to be carefully crafted and loaded with keywords and phrases if it’s to stand any chance of ranking high in searches.
However, while good content is indeed essential to generate traffic, it isn’t enough on its own to be found and registered in Search Engine Result Pages (SERPs). Rather, the online text needs to be carefully crafted and loaded with keywords and phrases if it’s to stand any chance of ranking high in searches.
The role played by search engines
The internet is the greatest library in the history of man. However, while the web offers a truly staggering amount of information, it would be little more than an incomprehensible jumble of pages without search engines.
In a world where there are now more web pages than there are people, search engines play a vital role - both from a publisher and user perspective. From a user point of view, search engines organize the internet and make it decipherable, ultimately letting us find the information we need quickly and effectively - from a publisher’s perspective, they make their content discoverable, in turn driving traffic to the publishing site.
In a world where there are now more web pages than there are people, search engines play a vital role - both from a publisher and user perspective. From a user point of view, search engines organize the internet and make it decipherable, ultimately letting us find the information we need quickly and effectively - from a publisher’s perspective, they make their content discoverable, in turn driving traffic to the publishing site.
How search engines interpret and comprehend the content
To generate the most accurate and reliable results, modern search engines attempt to mimic human users as closely as possible. As the sophistication of search algorithms has improved over the years, modern engines like Google are increasingly starting to comprehend text, ‘reading’ it almost like a human. For this reason, making sure your content is laden with highly relevant keywords is essential – as is prioritizing the most salient and important information higher up the page.
To see an example of good keyword implementation and the successful structuring of text at work, check this page specializing in driver delivery jobs - https://www.shiply.com/us/delivery-driver-jobs.
To see an example of good keyword implementation and the successful structuring of text at work, check this page specializing in driver delivery jobs - https://www.shiply.com/us/delivery-driver-jobs.
Tips to improve your keyword results
If you’re to get the best results from your text, you need to think about how potential site visitors would look for the subject you’re writing about and include the keywords and phrases that best apply to your pages.
Interestingly, users are increasingly starting to treat sites like Google almost as an adviser. Rather than simply typing in jumbled search words, it’s becoming more and more common for users to ask search engines a question. So, for example, instead of just typing ‘winter ski resorts’, a user might search, ‘what are the best winter ski resorts for families’?
Trying to think about how a potential visitor might search for your content is rule 101 of successful content marketing - as is organizing your words into comprehensible chunks. By using header tags, you’ll be able to break down your text logically - plus, give search engines and users an easy path through your content.
Another great tip to rank higher in SERPs (and make it easier for users to digest your content) is to write short, punchy sentences and keep paragraphs relatively short. The use of emotive words will also improve your rankings - plus help keep your users engaged.
Lastly, you should always ensure you use the <alt> tag for photographs and give them a description. While image recognition software is improving, you’re still much better off letting a search engine know the subject of a picture than leaving it to guess - plus, this gives another opportunity to stuff your page with keywords.
Interestingly, users are increasingly starting to treat sites like Google almost as an adviser. Rather than simply typing in jumbled search words, it’s becoming more and more common for users to ask search engines a question. So, for example, instead of just typing ‘winter ski resorts’, a user might search, ‘what are the best winter ski resorts for families’?
Trying to think about how a potential visitor might search for your content is rule 101 of successful content marketing - as is organizing your words into comprehensible chunks. By using header tags, you’ll be able to break down your text logically - plus, give search engines and users an easy path through your content.
Another great tip to rank higher in SERPs (and make it easier for users to digest your content) is to write short, punchy sentences and keep paragraphs relatively short. The use of emotive words will also improve your rankings - plus help keep your users engaged.
Lastly, you should always ensure you use the <alt> tag for photographs and give them a description. While image recognition software is improving, you’re still much better off letting a search engine know the subject of a picture than leaving it to guess - plus, this gives another opportunity to stuff your page with keywords.
