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The Buying & selling Power Of Black Friday And Cyber Monday
​-InfoGraphic-

  1. Provided By
The National Retail Federation’s annual consumer survey validates those predictions. For the first time since it began surveying consumers in 2002, most consumers -- 59% -- predicted they will do their holiday shopping online. The NRF added the question to its survey in 2006.

In 2016, home furnishings and decor retailers garnered 18.9% of their annual sales during the holiday season, according to the NRF. Insights into the 2017 season from the NRF and Adobe studies relevant to home furnishings retailers include:
  • For the first season ever, web traffic on smartphones and tablets is predicted to surpass that on desktops for the season, at 54% and 46% respectively.
  • Most shopping journeys are expected to begin on a mobile device, but two-thirds of those journeys are expected to end with purchases being made via desktop.
  • Shoppers will research big ticket items via mobile devices, but they will purchase more lower-priced items online than big ticket items.
  • 24% of those surveyed by the NRF want to receive home décor items as gifts; gift cards remain the most desired gift items, the first choice of 61% of those surveyed.
  • Prices for furniture and bedding are expected to be cut as much as 12.8%, and that category tends to have the best deals on Giving Tuesday, the Tuesday following the Thanksgiving holiday weekend.
  • Smaller retailers (less than $10 million in annual revenue), should have the mobile advantage with a higher average conversion rate of 1.9% by attracting more shoppers with an intent to buy.
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Contact Us
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk