The Buying & selling Power Of Black Friday And Cyber Monday
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The National Retail Federation’s annual consumer survey validates those predictions. For the first time since it began surveying consumers in 2002, most consumers -- 59% -- predicted they will do their holiday shopping online. The NRF added the question to its survey in 2006.
In 2016, home furnishings and decor retailers garnered 18.9% of their annual sales during the holiday season, according to the NRF. Insights into the 2017 season from the NRF and Adobe studies relevant to home furnishings retailers include:
In 2016, home furnishings and decor retailers garnered 18.9% of their annual sales during the holiday season, according to the NRF. Insights into the 2017 season from the NRF and Adobe studies relevant to home furnishings retailers include:
- For the first season ever, web traffic on smartphones and tablets is predicted to surpass that on desktops for the season, at 54% and 46% respectively.
- Most shopping journeys are expected to begin on a mobile device, but two-thirds of those journeys are expected to end with purchases being made via desktop.
- Shoppers will research big ticket items via mobile devices, but they will purchase more lower-priced items online than big ticket items.
- 24% of those surveyed by the NRF want to receive home décor items as gifts; gift cards remain the most desired gift items, the first choice of 61% of those surveyed.
- Prices for furniture and bedding are expected to be cut as much as 12.8%, and that category tends to have the best deals on Giving Tuesday, the Tuesday following the Thanksgiving holiday weekend.
- Smaller retailers (less than $10 million in annual revenue), should have the mobile advantage with a higher average conversion rate of 1.9% by attracting more shoppers with an intent to buy.
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