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Quit Your Cryin & Blog...A Blog About Blogs

It can be hard to find a glut of blogging stats all wrapped up in one place, so I was pleasantly surprised to find this infographic. 

It had a lot of data and statistics regarding blogging, and while a lot of it is US-centric, it does offer up some tasty nuggets. 


For example, 61% of US consumers have made a purchase based on a blog post. Not bad! See below for more. Thanks to ignitespot for pulling this together.

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15 Blogger Stats

It wasn't that long ago the statement, "I'm a blogger" conjured up more than a few eye rolls and snickering.  But when 81% of U.S. online consumers trust information and advice from blogs and 37%watch online videos about someone's experience with products they're considering, that's most certainly nothing to laugh at.

  1. 74% search online for consumer electronic reviews before buying. Tweet this stat | Source: Weber Shandwick
  2. 28% ask social network friends or followers about a product they're considering. Tweet this stat |Source: Weber Shandwick
  3. 37% watch online videos about others experience with products they're considering. Tweet this stat  | Source: Weber Shandwick
  4. 81% of U.S. online consumers trust information and advice from blogs. Tweet this stat | Source: BlogHer 
  5. Average buyer consults 11 consumer reviews on the path to purchase. Tweet this stat | Source: Weber Shandwick
  6. 65% of potential consumer electronics buyers inspired by consumer vs. professional review. Tweet this stat | Source: Weber Shandwick
  7. 79% of online shoppers spend 50% of shopping time researching products online. Tweet this stat |Source: HubSpot
  8. 61% of U.S. online consumers made a purchase based on blog recommendations. Tweet this stat| Source: BlogHer
  9. 77% of Internet users read blogs. Tweet this stat | Source: The West Program
  10. 57% of companies with a blog have acquired a customer from their blog. Tweet this stat | Source: HubSpot
  11. Keywords in blogs drive traffic from search engines.
  12. 31% of product reviews need to be negative for a buyer to doubt the quality of a product. Tweet this stat |  Source: Weber Shandwick
  13. 23% of total Internet usage time is devoted to social networks or blogs. Tweet this stat | Source: Dream Systems Media
  14. Blogger is the leading blog site in the U.S., with 46MM unique monthly users. Tweet this stat |Source: Nielsen
  15. 17% of US cell phone owners do most of their online browsing on their phone. Tweet this stat |Source: Pew Research Center

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Contact Us
  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Marketing Integration
    • Technologies
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk