It can be hard to find a glut of blogging stats all wrapped up in one place, so I was pleasantly surprised to find this infographic.
It had a lot of data and statistics regarding blogging, and while a lot of it is US-centric, it does offer up some tasty nuggets.
For example, 61% of US consumers have made a purchase based on a blog post. Not bad! See below for more. Thanks to ignitespot for pulling this together.
It had a lot of data and statistics regarding blogging, and while a lot of it is US-centric, it does offer up some tasty nuggets.
For example, 61% of US consumers have made a purchase based on a blog post. Not bad! See below for more. Thanks to ignitespot for pulling this together.
15 Blogger Stats
It wasn't that long ago the statement, "I'm a blogger" conjured up more than a few eye rolls and snickering. But when 81% of U.S. online consumers trust information and advice from blogs and 37%watch online videos about someone's experience with products they're considering, that's most certainly nothing to laugh at.
It wasn't that long ago the statement, "I'm a blogger" conjured up more than a few eye rolls and snickering. But when 81% of U.S. online consumers trust information and advice from blogs and 37%watch online videos about someone's experience with products they're considering, that's most certainly nothing to laugh at.
- 74% search online for consumer electronic reviews before buying. Tweet this stat | Source: Weber Shandwick
- 28% ask social network friends or followers about a product they're considering. Tweet this stat |Source: Weber Shandwick
- 37% watch online videos about others experience with products they're considering. Tweet this stat | Source: Weber Shandwick
- 81% of U.S. online consumers trust information and advice from blogs. Tweet this stat | Source: BlogHer
- Average buyer consults 11 consumer reviews on the path to purchase. Tweet this stat | Source: Weber Shandwick
- 65% of potential consumer electronics buyers inspired by consumer vs. professional review. Tweet this stat | Source: Weber Shandwick
- 79% of online shoppers spend 50% of shopping time researching products online. Tweet this stat |Source: HubSpot
- 61% of U.S. online consumers made a purchase based on blog recommendations. Tweet this stat| Source: BlogHer
- 77% of Internet users read blogs. Tweet this stat | Source: The West Program
- 57% of companies with a blog have acquired a customer from their blog. Tweet this stat | Source: HubSpot
- Keywords in blogs drive traffic from search engines.
- 31% of product reviews need to be negative for a buyer to doubt the quality of a product. Tweet this stat | Source: Weber Shandwick
- 23% of total Internet usage time is devoted to social networks or blogs. Tweet this stat | Source: Dream Systems Media
- Blogger is the leading blog site in the U.S., with 46MM unique monthly users. Tweet this stat |Source: Nielsen
- 17% of US cell phone owners do most of their online browsing on their phone. Tweet this stat |Source: Pew Research Center
