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The 5 factors of video viewability
INFO-GRAPHIC

Similar to what’s happening in display advertising, there’s a shift underway from served to viewable impressions for video ads. By transacting only on videos that are viewable, advertisers can ensure that their ads are seen, and as a result, they can enhance their return on  investment (ROI). To better understand the current state of video ad viewability on YouTube and across the web, we analyzed our DoubleClick, Google, and YouTube advertising platforms using Google’s Active View measurement technology. Here we explore the factors that help determine video viewability.
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5-factors-of-video-viewability.pdf
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​napier marketing group, inc.

Social4Retail is operated and owned by Napier Marketing Group, Inc. It 's purpose is to help retailers and brands navigate the complicated marketing elements associated with social marketing and the world wide internet.

Napier Marketing Group is a marketing company servicing business to business and business to consumer companies nationwide. We specialize in integrating traditional marketing with the web and social media for B2B & B2C solutions. 
Napier Marketing Group is a leading B2B and B2C marketing & consulting agency servicing brands and retailers in a variety of industries throughout North America, including; the home furnishings industry, the technology industry, consumer products, retail, manufacturing and other industries that are focused on brands, retailers and suppliers that want to create market penetration and sales velocity.
​
​ We have an unwavering passion to drive velocity for both brands, retailers & their suppliers. We focus on where you are going to connect your brand with your customers throughout their journey. Let us show you how great creative and a well-thought-out strategy - complemented by tactical execution - can outsmart your competition... without having to outspend them.

​
We have offices in Arcadia Wisconsin, Spokane Washington and Atlanta Georgia

CATEGORY EXPERIENCE

Home Furnishings • Consumer Durables • Retail • Trade • Consumer Products • Printing-Publication • Technology • Entertainment Partnerships • Furniture Stores  •  
​Social • Digital • Business Transformation – Corporate Turnaround • Marketing • Sales & Sales Management • Business Development • Brand Management • Home Furnishing Marketing • Furniture Retail Strategy • Marketing, Advertising & Promotion  • Staff Management • Product Positioning • Strategic Partnerships • Product Pricing • Trade Show Management & Presentations • Strategic Planning • Marketing Communications • Product Differentiation • Marketing Strategy / Execution • Online Marketing ​

Napier Marketing Group is Located Near Minneapolis Minnesota  & LaCrosse Wisconsin in Arcadia, Wisconsin - Headquarters for Ashley Furniture Industries, Inc.
billnapier@napiermkt.com
​612.217.1297


Our Sister Company, Imagine Advertising is located in Atlanta, Georgia, with additional offices in Spokane Washington
info@imagineadv.com
​770.734.0966
​

© 2007 – 2018 Copyright Napier Marketing Group Inc. All Rights Reserved. No use, publication or reuse is permitted without express written authorization.
Website design and maintenance provided by 
Napier Marketing Group Inc.
Arcadia, Wisconsin 54612
- www.napiermkt.com - 
- billnapier@napiermkt.com -
- (612-217-1297) -

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  • HOME
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • Research And White Papers >
      • How Social Media is Changing Brand Building & Retail
      • Brick & Mortar Retail Touch Points Exposed
      • The Secret to a Good Mobile Website for Retailers
      • U.S. Newspaper Revenues Hit 50-Year Low in 2012
      • Future Retail Trends-2015
      • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
      • Social Marketing Strategy >
        • Does Your Social Media Fail to Live Up to Early Marketing Hype
        • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
          • A Retailer's Guide to Webrooming
          • INFOGRAPHIC - Do men and women shop differently online?
        • How Big Is Amazon {INFOGRAPHIC}
        • Why retailers must excel in the 4 Cs instead of just the 4 Ps
        • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
        • Is Texting The New Marketing Engagement Frontier
        • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
        • 120 Awesome Marketing Charts, Graphs and Statistics
        • The Beginners Guide To Social Media
        • What It Costs A Business To Do Social Marketing
        • Archived Social Strategies and Tactics For Retail >
          • Archived Marketing Content For May 2012
      • The NEW Retail Demographics
      • HOME
      • More Shoppers Reach for Mobile to Browse, Buy >
        • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
        • How Shoppers Use Smartphones to Save Money
        • Age, Gender Determine 'Go-To' Devices
  • Technologies
  • Home Furnishings "STUFF"
    • Furniture Regulatory Newsletter
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk
✕