Successfully marketing your business online – Quick Tips

​Thinking of starting (or have already started) an online business in 2021? The pandemic might still be having an adverse effect on businesses around the globe, but there is the potential to make money remotely in the new year, if done correctly. One of the huge benefits of marketing and positioning your business in the online space is that you can reach potentially millions of people, but you have to make sure that you’re doing all you can for them to see it, or you risk drowning in-amongst the competition.
Want to make sure that your online business or passion project gets the attention and success it deserves for the remainder of the year? Here are a few quick tips to make sure you’re following.

Figuring out a niche

​Pretty much everything that you can think of will have been done before when it comes to offering a product or service online. For this reason, unless you’ve got a million-dollar idea that you scream at the television whenever watching Shark Tank or Dragon’s Den, you need to think of a unique idea. If you’ve been pursuing a hobby or passion project during lockdown while you’ve had some extra time on your hands, think about how you could potentially monetise that. Not only will this help you as you can lean into something you’re good at (and, most importantly, can do better than anyone else), but you can also enjoy the process.

Researching your competition

Once you’ve figured out what you want to start doing online in order to make some extra money (or make enough money to focus on it full-time), a great place to start is by looking at competitors and existing success stories within that field. From there, you’ll then be able to think about ways you can do what they’re doing better, or even do something completely different that you think would be beneficial and give you the edge on your competition.

Offering multiple types of content
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Looking online and at social media platforms in particular, it’s important that you don’t just recycle the same content repeatedly, but think about how you can reuse the information and advertisements that you have in interesting ways to get more attention and get more people looking.

If you take a look at RWinvest, for example, a property investment company with offices throughout the UK, they use a wide range of different content formats to appeal to those looking to invest. Not only do they have in-depth guides to the property market on their website (which are also optimized well to be viewed on mobile), but they also offer a range of different multimedia content, such as podcasts and infographics. The stuff that you’re putting out on Instagram, a more photo-driven platform, should be different from what you have on your Facebook account, and vice-versa.
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Tip – Mentioned in the paragraph above is how a particular piece of content is viewed well on mobile, and this is also an extremely important point. Depending on the type of demographic that you have, think about the sorts of devices and products that they will be using. For example, if you have a younger audience that tends to spend more time on mobile, you’ll want to perhaps focus on mobile-centric advertising, and making the most of social media apps etc.