Stay Tuned: TV Marketing Is Here To Stay
If you thought the internet is killing TV, you might be surprised to know TV advertising is growing fast! Click here to know how you can cash in!
One of the common pitfalls of modern marketing strategy is assuming that the only focus of today's marketing should be on the Internet.
At first glance, it seems like a logical conclusion. After all, Internet connectivity is accessible to the wide majority of the world's population today. All your customers probably spend hours of their day browsing blogs, checking their social media, and doing related tasks on the Internet. Why not focus all your attention on the Internet?
Well, the answer is simple: TV advertising is growing still! You don't want to miss out on the marketing gains that television can still provide to you. Contrary to popular belief, television marketing certainly is not dead, and we have the data to prove it.
At first glance, it seems like a logical conclusion. After all, Internet connectivity is accessible to the wide majority of the world's population today. All your customers probably spend hours of their day browsing blogs, checking their social media, and doing related tasks on the Internet. Why not focus all your attention on the Internet?
Well, the answer is simple: TV advertising is growing still! You don't want to miss out on the marketing gains that television can still provide to you. Contrary to popular belief, television marketing certainly is not dead, and we have the data to prove it.
Television's ROI
Research shows that the return on investment (ROI) that TV marketing provides is still one of the highest of all kinds of media advertising. You can expect to see anywhere from $3 to $5 worth of new business come in for every single dollar that you spend on a well-run television advertising campaign.
So why does television marketing work so well even in today's world when it seems like fewer and fewer people are watching television? There are several reasons.
So why does television marketing work so well even in today's world when it seems like fewer and fewer people are watching television? There are several reasons.
Effective Targeting
One of the reasons that answer why is television advertising still effective is the fact that you can target your customers more effectively with TV than ever before. Gone are the days when your only options were to take out a single network of channels and hope for the best.
Nowadays, you can advertise according to specific channels, time slots, and locations. This allows you to ensure that your brand is being seen by customers that match the characteristics of your ideal customer profile, increasing conversion rates by and large.
Nowadays, you can advertise according to specific channels, time slots, and locations. This allows you to ensure that your brand is being seen by customers that match the characteristics of your ideal customer profile, increasing conversion rates by and large.
Television Prompts Action
A study done by Deloitte points in the direction of the truth that television prompts action. The survey revealed that well over a tenth of a TV audience would consider a product just because it had been advertised to them on TV.
This population would also search for the product online and engage with direct response marketing tools after having seen it in the advertisements.
And also, bear in mind that television is an excellent medium for you to demonstrate your product. Because video ads allow you to really communicate the value of your product or service, you can impart to your viewers just how much your brand can improve their lives.
This population would also search for the product online and engage with direct response marketing tools after having seen it in the advertisements.
And also, bear in mind that television is an excellent medium for you to demonstrate your product. Because video ads allow you to really communicate the value of your product or service, you can impart to your viewers just how much your brand can improve their lives.
TV Advertising is Growing — It Certainly Isn't Dead!
So at the end of the day, all of this is to say that TV advertising is growing still. Many folks may believe that television marketing is dead, but the truth is that they're just missing out on the advantages of TV advertising.
If you want your company's marketing strategy to realize its full potential, then you need to be regularly incorporating commercial advertising on the TV medium into your plan.
If you're looking for marketing and business advice, you're in the right place — just check out the rest of the articles on our website!
If you want your company's marketing strategy to realize its full potential, then you need to be regularly incorporating commercial advertising on the TV medium into your plan.
If you're looking for marketing and business advice, you're in the right place — just check out the rest of the articles on our website!
