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Significant Approaches to Boost User Engagement for Your App

​The creation of an engaging app always takes more than just an interesting idea. There is a requirement of the tips, tricks, strategies, and the need of significant thought process with efforts in research. Going as per the statistics the recent estimate is that by 2023, mobile apps will generate over 9935 billion U.S. dollars through paid downloads.
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So, to capitalize on this revenue, there are methods for increasing application engagement levels and enabling precise user retention. Here are some of them:

1)  Crafting the Stellar App Store Listing

Mobile app engagement always starts with the first interaction of the user with the app. If no one is downloading the app, then remember there is a requirement of crafting the Stellar App Store listing for the engagement. Always take time to think about the users and what they want from your app.
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With that, you can figure out the benefits and not always the features. Feedback from the testers will let you know about what changes you need to bring. This decision can give you good inspiration for the customized App Store listings.

2)   Users Trying the App before Using

Apps require some login or authentication, primarily associated with social login like Facebook. Let users explore the app as much as possible and implement signing up or authenticating only when necessary. The approach continues building off the idea of showing the app's value before the user needs to commit to it.
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A simple approach to solving the problem and driving user conversions and/or monetization is that while the user is browsing or going through the read-only mode, there is no need to authenticate. Instead, implement prompts to create an account and undergo verification only when the user wants to start using the apps for accessing the services. It turns out to be the best for apps that require paid access or subscriptions, giving users a better idea of the app.

3)  Simplified Account Creation with the Sign-in Process

It's worth noting that 21 percent of millennials open apps about 50 times a day, so it's understandable why you should customize it. Always make sure that there are several different ways to create an account to sign up with Google and Facebook. Also, think about providing a subtle login experience rather than making it a tedious task.

Ask them for the creation of the account before they can see the true value of the app. Customize the account creation with the sign-in process.
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Also, allow them to use the app according to their wishes and see that it demands authentication when necessary. If the app is requiring access to personal data, you should allow asking for permissions.
Some users abandon the app to ask them to fill in too many fields with personal information. Mobile app developers must never forget to add the context to the request and explain everything the user is looking for.

4)  Enable Relevant and Precise Push Notifications

Always the users who consent to push notifications usually demonstrate an increase in attention. At the same time, plenty of users think that notifications are irritating. However, around 26 percent of users acknowledge push notifications because of enjoying getting updates about interests. The principle is that the users should only receive notifications that are quite well planned and interesting.

You can do that by considering the profile information and then consider the notifications on the user's behavior. Combine the two approaches, and you can see that it is yielding good results.
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When analyzing the push notification strategies, consider the metrics that are conversion and user engagement. You can see a clear trend that comes out with the generic profile-based behavioristic and combined effects. In this way, you can also enhance the use of notifications with clickable features.
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Consideration of such practices during mobile app development offers the better performance of the custom actions. The creation of the local notifications is a great idea because these messages get triggered by the events on the user's device.

5)   Introduce Gamification

It's a digital era, and things are now taking a huge turn. Once upon a time, gamification used to be a hypothetical scenario, and today it is becoming a reality in the world. Gamification is also one of the best concepts that are ruling the mobile app development industry.

You can consider the increase in user engagement and, like many other marketers, introduce a gamification concept that can ensure giving you good results.
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In addition, you can consider adding some fun elements to the videos and include gamification in any form during mobile app development.

6)  High-end UI/UX

UI/UX is now becoming one of the most critical aspects of creating an engaging app. Even if you want the amazing features to grant a vivid User experience, it's worth taking care of the excellent quality UI/UX.

In this way, you can give a superior User experience with an optimized design that is soothing, minimalist, and attractive. You can avoid several issues by investing heavily in the UI/UX part.
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Make sure about hiring the best designers to always create a simple yet elegant design for the app. The users can access the great design aesthetics while also help the users know regarding the overall aspect of the app and particular feature operations.

7)  Incentives and Rewards

Everyone likes incentives and rewards, and the same goes for the users using your app. Everybody today wants the incentive and rewards with the app that they are using. It is significant to note that 70 percent of consumers love getting the rewards and incentive programs with a mobile app.

So, always make sure that you have some loyalty program or discount for valuable users. Such a strategy is suitable for increasing user engagement. Categorize the offers for existing and new customers based on user behavior and reward points for the new joiners.
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Besides, also pay attention to having special discounts and rewards that will be helping in increasing user engagement for the mobile app. The summarization is that it always offers incentives that can attract them towards the app. 

Key Takeaways

You have now come to know about the top app engagement levels and user retention strategies that potentially can increase user engagement for your mobile app. Mobile apps, the most significant necessity of global businesses, are evolving with numerous features.
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Custom apps serve as a great way to target users to access your products and services. Certified app development companies with a development team deliver efficient and successful mobile applications satisfying your needs.

Author bio:

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​
​Kosha Shah is a digital strategist at Technostacks Infotech, a top web, software, and mobile app development company in India, USA, and UK. She writes engaging blog topics for trends, mobile, and industry software news. 
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  • HOME
    • Home Furnishings "STUFF"
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Technologies
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • How Social Media is Changing Brand Building & Retail
    • Brick & Mortar Retail Touch Points Exposed
    • The Secret to a Good Mobile Website for Retailers
    • U.S. Newspaper Revenues Hit 50-Year Low in 2012
    • Future Retail Trends-2015
    • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
    • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
      • A Retailer's Guide to Webrooming
      • INFOGRAPHIC - Do men and women shop differently online?
    • How Big Is Amazon {INFOGRAPHIC}
    • Why retailers must excel in the 4 Cs instead of just the 4 Ps
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • What It Costs A Business To Do Social Marketing
    • The NEW Retail Demographics
    • More Shoppers Reach for Mobile to Browse, Buy >
      • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
      • How Shoppers Use Smartphones to Save Money
      • Age, Gender Determine 'Go-To' Devices
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk