SEO Tips To Rank Your Painting Business Better In Google
Building an online profile for your business is an essential asset to have and maintain as an entrepreneur growing your company in this day and age. Today, the number of internet users stands at under five billion, which represents about 60% of the global population. Out of these numbers, around 4.2 billion people are active on social media. Given the rate at which the world is changing, it's not far-fetched to suggest that digitization is the driving force of modern business. (1)
With billions of people visiting the internet from their phones and computers every minute, online has become a channel where all businesses have the potential to reach their customers. However, the difficulty comes in finding where they hang out and then engaging with them in a way that is positive and that generates revenue. As so many other business owners are doing the same, there is a lot of noise out there and the competition is high.
SEO: one nifty tool
With billions of people visiting the internet from their phones and computers every minute, online has become a channel where all businesses have the potential to reach their customers. However, the difficulty comes in finding where they hang out and then engaging with them in a way that is positive and that generates revenue. As so many other business owners are doing the same, there is a lot of noise out there and the competition is high.
SEO: one nifty tool
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So, how can you compete in this space in a way that is heard and makes your brand stand out? The main technique used by all successful online businesses is search engine optimization (SEO). As potential customers search the internet for certain items or services relevant to your field, you want your business to appear among the top search results.
With billions of people visiting the internet from their phones and computers every minute, online has become a channel where all businesses have the potential to reach their customers. |
However, the difficulty comes in finding where they hang out and then engaging with them in a way that is positive and that generates revenue.
As so many other business owners are doing the same, there is a lot of noise out there and the competition is high.
SEO helps you achieve that goal and grow your business through optimization tactics applied to one of your greatest assets - your website. Essentially, you want to guide as much qualified traffic to your site as possible, then once users have arrived, convert them to make a sale.
Many businesses are now integrating their business management systems with their website to help leverage these leads, communicate with their prospects and convert sales. Painting businesses are not exempt from being able to take advantage of this technology and companies like Jobber have developed specialist painting business management software which can integrate with your site to enable your users to contact you directly, schedule appointments, pay invoices and request estimates, amongst other things. If you're interested in building an online force in your field, then this article is meant for you. Read on to learn more.
1. Leverage the power of social media
As you build your SEO profile, make sure you also utilize the benefits of social media. Create an account on popular platforms like Twitter, Facebook, and Instagram. After that, you can start engaging your followers with meaningful content while pointing potential customers to your website.
To generate leads through these platforms, you can start by launching magnet offers. For instance, you can provide painting services at a discounted price for the person whose comment gets the most likes or retweets. As you do this, it's important that you calculate the costs to avoid over promising what you can't fulfil. Overpromising may tarnish your brand name, and that's a problem you should avoid.
Tactics like this should be planned meticulously – give yourself a clear target with what you want to achieve such as the capture of a certain number of email addresses or a certain number of new followers. It goes without saying that before you even start, you need to be absolutely sure how to accurately estimate the cost of a paint job to a profit margin that is acceptable to you and account for price increases of materials and fuel within your overheads. Only then can you know what is an acceptable discount to offer for an prize of this nature. (3)
2. Develop a strategy
The first step toward a successful SEO journey is developing an effective strategy. Every company that has generated traffic through this method has had at least one reliable strategy, and you should, too. But before you start the process, it's important to note that it's going to take a lot of effort and time. Therefore, don't expect to see the results within a week or a month. In fact, some go for several months before they start realizing the value of their investment.
So, what should your strategy involve? First, you must consider the target keywords you're going to use. List down the keywords and key phrases you believe are important to your brand. Use online tools to do your keyword research and analysis. Note the terms that are commonly searched by users and include them in your list. (2)
Then, define your ideal customer. Narrow down the audience you'll be targeting with your content. Also, decide on the tone you'll be using in your blog articles. For a painting business, you might want to mix both formal and informal communication. This way, it'll be easier for customers to interact with you.
3. Take a keen look at your biggest competitors
As mentioned earlier, the online market has become very competitive. So, the earlier you spot your rival brands and where they perform strongest and weakest, the higher your chances of success. The websites that are targeting the same audience as you will appear on the same search engine results pages. Therefore, for you to appear on top, you'll have to identify what SEO tactics they are applying and do more of what they are doing or get better at it than they are.
Some of the factors to consider include assessing mobile loading speeds, internal site structures, and backlink profiles. The quality of content they publish is also a big factor, as well as social media engagement.
Once you have a good understanding of who you're competing with, you can then curate your content and SEO strategies to stand out among the rest. Use the results of your analysis to come up with a game plan that'll put you on top. After all, you can't beat your competitors if you're not sure about their tactics.
Conclusion
In the current digital business environment, it's difficult to ignore the benefits of SEO. As a painting service business owner, you can attract a lot of customers by building your online reputation through search engine optimization. This involves creating relevant content and using effective target keywords to reach your potential clients. Combining this with social media will give your business a shot at Google’s first page.
References
As so many other business owners are doing the same, there is a lot of noise out there and the competition is high.
SEO helps you achieve that goal and grow your business through optimization tactics applied to one of your greatest assets - your website. Essentially, you want to guide as much qualified traffic to your site as possible, then once users have arrived, convert them to make a sale.
Many businesses are now integrating their business management systems with their website to help leverage these leads, communicate with their prospects and convert sales. Painting businesses are not exempt from being able to take advantage of this technology and companies like Jobber have developed specialist painting business management software which can integrate with your site to enable your users to contact you directly, schedule appointments, pay invoices and request estimates, amongst other things. If you're interested in building an online force in your field, then this article is meant for you. Read on to learn more.
1. Leverage the power of social media
As you build your SEO profile, make sure you also utilize the benefits of social media. Create an account on popular platforms like Twitter, Facebook, and Instagram. After that, you can start engaging your followers with meaningful content while pointing potential customers to your website.
To generate leads through these platforms, you can start by launching magnet offers. For instance, you can provide painting services at a discounted price for the person whose comment gets the most likes or retweets. As you do this, it's important that you calculate the costs to avoid over promising what you can't fulfil. Overpromising may tarnish your brand name, and that's a problem you should avoid.
Tactics like this should be planned meticulously – give yourself a clear target with what you want to achieve such as the capture of a certain number of email addresses or a certain number of new followers. It goes without saying that before you even start, you need to be absolutely sure how to accurately estimate the cost of a paint job to a profit margin that is acceptable to you and account for price increases of materials and fuel within your overheads. Only then can you know what is an acceptable discount to offer for an prize of this nature. (3)
2. Develop a strategy
The first step toward a successful SEO journey is developing an effective strategy. Every company that has generated traffic through this method has had at least one reliable strategy, and you should, too. But before you start the process, it's important to note that it's going to take a lot of effort and time. Therefore, don't expect to see the results within a week or a month. In fact, some go for several months before they start realizing the value of their investment.
So, what should your strategy involve? First, you must consider the target keywords you're going to use. List down the keywords and key phrases you believe are important to your brand. Use online tools to do your keyword research and analysis. Note the terms that are commonly searched by users and include them in your list. (2)
Then, define your ideal customer. Narrow down the audience you'll be targeting with your content. Also, decide on the tone you'll be using in your blog articles. For a painting business, you might want to mix both formal and informal communication. This way, it'll be easier for customers to interact with you.
3. Take a keen look at your biggest competitors
As mentioned earlier, the online market has become very competitive. So, the earlier you spot your rival brands and where they perform strongest and weakest, the higher your chances of success. The websites that are targeting the same audience as you will appear on the same search engine results pages. Therefore, for you to appear on top, you'll have to identify what SEO tactics they are applying and do more of what they are doing or get better at it than they are.
Some of the factors to consider include assessing mobile loading speeds, internal site structures, and backlink profiles. The quality of content they publish is also a big factor, as well as social media engagement.
Once you have a good understanding of who you're competing with, you can then curate your content and SEO strategies to stand out among the rest. Use the results of your analysis to come up with a game plan that'll put you on top. After all, you can't beat your competitors if you're not sure about their tactics.
Conclusion
In the current digital business environment, it's difficult to ignore the benefits of SEO. As a painting service business owner, you can attract a lot of customers by building your online reputation through search engine optimization. This involves creating relevant content and using effective target keywords to reach your potential clients. Combining this with social media will give your business a shot at Google’s first page.
References
- “Digital World Population As Of January 2021”, Source: https://www.statista.com/statistics/617136/digital-population-worldwide/
- “How To Do Keyword Research For SEO: A Beginners Guide”, Source: https://blog.hubspot.com/marketing/how-to-do-keyword-research-ht
- “14 Smart Methods For Generating Leads On Social Media”, Source: https://www.forbes.com/sites/forbesbusinesscouncil/2020/03/17/14-smart-methods-for-generating-leads-on-social-media/
