SEO Growth Hacking Techniques to Scale Your Business
Submitted By:
Ric Dean
Ric Dean
If you are reading this post, there is a good chance you own a business. Or probably you own an e-commerce platform that offers regular updates to your clients. Generally, a creative web layout and excellent content are the two most essential elements in the process of creating a fully-function and attractive site.
However, your role does not end here. You should work tirelessly to make sure that your website ranks better on search engine results pages (SERPs) and get relevant and high traffic. This way, your business will gain a higher level of exposure online.
Note that it is challenging for your company to stand out from its competitors in today’s competitive world. The concept of search engine optimization (SEO) is playing an integral role in increasing a website’s visibility globally. Thus, this technique is a cost-effective approach for business owners who plan to expand their audience. Unfortunately, there are marketers who still use the wrong approach and expect to get traffic to their websites as soon as they publish a post.
Search engine optimization, like any other profession, is very technical and you, a webmaster, need to put in a lot of effort to keep up with the regular updates. In case you are not an expert in this field, it is recommended to hire a professional SEO services provider. Here are some of the top SEO growth hacking tactics that can help you get the most out of your SEO efforts.
1. Handle all technical elements of search engine optimization
Maybe you have already created an excellent SEO plan. However, that plan isn’t complete unless you pay special attention to the technical elements of SEO. Remember, failure to address technical SEO means several things might go wrong with your website, and you will not be in a position to implement an effective digital marketing strategy.
One of the technical aspects of SEO is the status of your site’s robots Meta Tags and robot.text files. These options are useful when it comes to restricting search engines such as Google to index specific web pages. Sometimes, a webmaster may add pages that should be on that list. That means those pages will not be indexed.
2. Improve your overall site architecture and the XML Sitemap
Your site’s XML sitemap and overall architecture need special attention. You should make sure that there are no shortcomings. Note that Google crawlers and other bots of other search engine tend to crawl web pages regularly. These crawlers look for a site’s XML sitemap and overall architecture to get finer details about the platform within a short time.
In case these two elements aren’t handled correctly, then, search engine crawlers have a difficult time crawling your site. This will significantly affect the website’s SEO and it may push it several steps down the SERPs as we have seen with pianohunter.com.
Generally, this is where technical prowess in search engine optimization comes in. It is, therefore, crucial for every digital marketer or business owner to handle all the technical elements of SEO or get an expert to handle those tasks. Having an excellently designed website will be beneficial to both search engines and your target audience.
3. Pay special attention to client journey optimization
A client’s journey has four distinct stages: awareness, consideration, decision, and delight. As a digital marketer, you must make sure that the clients get the highest possible level of satisfaction in all these phases. Besides, you must take the recommended steps to fully optimize the client’s entire purchase process.
To achieve this, you should make sure that your website is fully client-oriented and improves their overall journey with your business. No matter the type of device they are using to access your site, users should be in a position to navigate each of your webpages quickly and easily.
4. Pick your domain wisely
Think about your domain. Keep in mind that your site needs to be registered in a particular country from where you have been conducting your business activities. To get better results, it is recommended to go for local domains such as .uk, .in, and more.
However, if you are targeting a global audience, or your specific products and services are primarily offered via the internet, it is better to use a .com domain. This is because your website is likely to show up in international searches, particularly the United States.
Keep in mind that the specific domain you choose does matter because you are likely to be featured more in the Google local search results.
5. Don’t ignore keyword research
The content published in each of your webpages must be focused around a specific phrase or term referred to as keyword. Note that keywords are exactly what internet users are typing on a search engine box to find your business.
Focus on creating content in such a way that there is optimum use of the right keywords throughout the content, puppygeeks.com is a great example of this being done well. That way, whenever internet users type in that phrase or use some variation, there is a good chance your site will appear in a higher rank in the SERPs.
6. Use blogs as a way to effectively promote your content
Today’s digital world is content-driven, and creating ‘great content’ isn’t enough. Nearly every website has great pieces of content today. That means there is fierce competition as every website wants to rank better on search engines.
Therefore, you need to do something beyond creating just great content. You should focus on implementing an outstanding content marketing as well as content promotion plan.
7. Use better content marketing strategies
There are specific rules that you must follow when creating and implementing content marketing strategies. One of the most important rules is that your videos and articles must be connected to the products and services you are offering. The content must be informative, unique, and relevant.
Wrap up
If you have decided to put your efforts in search engine optimization, then, it will be a waste of time and other resources if your site doesn’t rank well on SERPs. Implement the growth hacking techniques discussed, and you will get tangible results.
However, your role does not end here. You should work tirelessly to make sure that your website ranks better on search engine results pages (SERPs) and get relevant and high traffic. This way, your business will gain a higher level of exposure online.
Note that it is challenging for your company to stand out from its competitors in today’s competitive world. The concept of search engine optimization (SEO) is playing an integral role in increasing a website’s visibility globally. Thus, this technique is a cost-effective approach for business owners who plan to expand their audience. Unfortunately, there are marketers who still use the wrong approach and expect to get traffic to their websites as soon as they publish a post.
Search engine optimization, like any other profession, is very technical and you, a webmaster, need to put in a lot of effort to keep up with the regular updates. In case you are not an expert in this field, it is recommended to hire a professional SEO services provider. Here are some of the top SEO growth hacking tactics that can help you get the most out of your SEO efforts.
1. Handle all technical elements of search engine optimization
Maybe you have already created an excellent SEO plan. However, that plan isn’t complete unless you pay special attention to the technical elements of SEO. Remember, failure to address technical SEO means several things might go wrong with your website, and you will not be in a position to implement an effective digital marketing strategy.
One of the technical aspects of SEO is the status of your site’s robots Meta Tags and robot.text files. These options are useful when it comes to restricting search engines such as Google to index specific web pages. Sometimes, a webmaster may add pages that should be on that list. That means those pages will not be indexed.
2. Improve your overall site architecture and the XML Sitemap
Your site’s XML sitemap and overall architecture need special attention. You should make sure that there are no shortcomings. Note that Google crawlers and other bots of other search engine tend to crawl web pages regularly. These crawlers look for a site’s XML sitemap and overall architecture to get finer details about the platform within a short time.
In case these two elements aren’t handled correctly, then, search engine crawlers have a difficult time crawling your site. This will significantly affect the website’s SEO and it may push it several steps down the SERPs as we have seen with pianohunter.com.
Generally, this is where technical prowess in search engine optimization comes in. It is, therefore, crucial for every digital marketer or business owner to handle all the technical elements of SEO or get an expert to handle those tasks. Having an excellently designed website will be beneficial to both search engines and your target audience.
3. Pay special attention to client journey optimization
A client’s journey has four distinct stages: awareness, consideration, decision, and delight. As a digital marketer, you must make sure that the clients get the highest possible level of satisfaction in all these phases. Besides, you must take the recommended steps to fully optimize the client’s entire purchase process.
To achieve this, you should make sure that your website is fully client-oriented and improves their overall journey with your business. No matter the type of device they are using to access your site, users should be in a position to navigate each of your webpages quickly and easily.
4. Pick your domain wisely
Think about your domain. Keep in mind that your site needs to be registered in a particular country from where you have been conducting your business activities. To get better results, it is recommended to go for local domains such as .uk, .in, and more.
However, if you are targeting a global audience, or your specific products and services are primarily offered via the internet, it is better to use a .com domain. This is because your website is likely to show up in international searches, particularly the United States.
Keep in mind that the specific domain you choose does matter because you are likely to be featured more in the Google local search results.
5. Don’t ignore keyword research
The content published in each of your webpages must be focused around a specific phrase or term referred to as keyword. Note that keywords are exactly what internet users are typing on a search engine box to find your business.
Focus on creating content in such a way that there is optimum use of the right keywords throughout the content, puppygeeks.com is a great example of this being done well. That way, whenever internet users type in that phrase or use some variation, there is a good chance your site will appear in a higher rank in the SERPs.
6. Use blogs as a way to effectively promote your content
Today’s digital world is content-driven, and creating ‘great content’ isn’t enough. Nearly every website has great pieces of content today. That means there is fierce competition as every website wants to rank better on search engines.
Therefore, you need to do something beyond creating just great content. You should focus on implementing an outstanding content marketing as well as content promotion plan.
7. Use better content marketing strategies
There are specific rules that you must follow when creating and implementing content marketing strategies. One of the most important rules is that your videos and articles must be connected to the products and services you are offering. The content must be informative, unique, and relevant.
Wrap up
If you have decided to put your efforts in search engine optimization, then, it will be a waste of time and other resources if your site doesn’t rank well on SERPs. Implement the growth hacking techniques discussed, and you will get tangible results.
