Promoting Your Company Using Custom Bags

​For businesses of all kinds, custom bags are a popular promotional gift thanks to their versatility. Being low cost to produce yet a welcome addition for consumers, the simplicity of a custom bag offers a handy solution that is likely to come in useful in everyday life. Whether you are a corporate business offering branded bags at trade shows, a retail store who have switched out single use carrier bags for more environmentally friendly alternatives, or an online brand sending out goodie bags, the opportunities are endless. To help you effectively incorporate custom bags into your marketing plan, we’ve pulled together some of the most popular options available so you can get to work on the all important design.

Mailing bags

Make the most of every part of your business, utilizing the opportunity to get your name out there wherever possible. For businesses who send out customer orders online, the transit process is often overlooked, but with many people coming into contact with your parcels, increase your brand recognition along the way. Designing printed mailing bags that show off your brand image will contribute to a customer’s first impression, creating a positive experience from start to finish.

Cotton bags

​The simplicity of a fabric bag is a timeless classic, being a widely loved addition to the wardrobe for many. Being made from a sturdy fabric that can withstand larger weights than traditional plastic and paper bags, a cotton bag is ideal for trips to the grocery store, carrying text books to school or college or as a day bag as you head out and about. As well as being something that your customers are likely to reuse time after time, the eco-friendly nature of fabric bags will reflect positively on your brand, showing your ethical side as a business.

Laptop/ tablet bags

​Being a more unusual type of custom bag, creating branded laptop bags or tablet sleeves is a great way to stand out from your competition and give a promotional gift that the recipient is unlikely to have received already. Laptop bags are particularly effective for corporate brands who work with other businesses or offer a service rather than a product, creating a professional appearance and meeting the needs of workers who travel on the go with their laptop. When it comes to designing your promotional laptop or tablet bags, less tends to be more, with a simple logo and plain background in your brand color being an effective approach.

Drawstring bags

​Again, drawstring bags are not commonly utilized by businesses and have growing potential. We’ve seen an uprise in the number of retail stores who are switching out traditional carrier bags to drawstring bags as they notice the positive feedback from customers. With a handy over the shoulder strap and waterproof properties, busy shoppers can carry their purchases without restricting their hands. By offering a more convenient style of promotional bag, your customers are much more likely to reuse their drawstring bags again, easily storing them with minimal space and bringing them along next time they head to the shops.